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This document explores models of information management, including Nolan’s six stages of IS development, the Strategic Grid, and the Benefit/Beneficiary Matrix. It details how CIOs can work alongside top management to align information systems with organizational goals. The text focuses on the strategic impact of existing and developing applications, highlighting key stages from initiation to maturity. It also examines end user computing (EUC) and the shift towards responsible user-driven technology development. By leveraging these models, organizations can improve efficiency, effectiveness, and overall business processes.
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CMIS 520Managing Technology Jo Ellen Moore, Ph.D.
Models of Information Management • IS/IT Responsibilities • Strategy • CIO working with top mgmt team • Infrastructure • IS Dept • Application of Technology to Business Processes • User Areas
Models of Information Management • The Models • Nolan’s 6 Stages of IS Development • McFarlan & McKinney’s Strategic Grid • Gibson & Hammer’s Benefit / Beneficiary Matrix • Karten’s 2 Stages of EUC
Nolan’s 6 Stage Model • Stage 1 - Initiation • Application development usually initiated by IS folks • Applications developed to reduce costs • Little to no user involvement • Lax IS planning and control
Nolan’s 6 Stage Model • Stage 2 - Contagion • Period of “unbridled growth” • IS Dept requests nearly always approved
Nolan’s 6 Stage Model • Stage 3 - Control • Missed deadlines, cost overruns, unmet expectations… • IS managers asked to relate IS expenditures to business objectives • Formalized planning and control
Nolan’s 6 Stage Model • Stage 4 - Integration • New technologies -- databases, user languages, microcomputers, spreadsheet package • Begin move toward integrating applications and data files • Users have tools to circumvent backlog of IS Dept • IS Dept takes on more of a service role in organization
Nolan’s 6 Stage Model • Stage 5 - Data Administration • Toward “shared data” • Few organizations today have moved past this stage
Nolan’s 6 Stage Model • Stage 6 - Maturity • Integrated applications mirror the “information flows” in the organization • Information resources are woven into the overall strategy of the organization
The Strategic Grid • Classify organizations by: • Strategic impact of existing applications • Strategic impact of applications under development
The Strategic Grid Strategic Impact of Existing Applications L o w H i H i TURN- AROUND Strategic Impact of Applications Under Development STRATEGIC L o w SUPPORT FACTORY
The Strategic Grid • SUPPORT Category • Primarily transaction-based rather than strategic applications • Applications developed to reduce costs
The Strategic Grid • TURNAROUND Category • Have begun to develop strategic systems • Move from Support because of: • new technology • industry dynamics • pressure from user areas
The Strategic Grid • FACTORY Category • Have implemented applications with definite strategic impact • But no new systems in the development portfolio are strategic
The Strategic Grid • STRATEGIC Category • IS partners with senior, process, and functional managers in formulating strategy • IS reps on top mgmt team are expected to identify, recommend, implement technology to enhance strategic direction of company
Benefit/Beneficiary Matrix • Sort of integrates Nolan’s stages and the Strategic Grid… • Matrix to categorize an org’s use or need for information technology • Dimensions of matrix: • Who are the beneficiaries? • What are the benefits?
Benefit/Beneficiary Matrix • DOMAIN 1 • Beneficiary: Functional Units • Benefits: Efficiency, Effectiveness • Example: Automated accounting functions
Benefit/Beneficiary Matrix • DOMAIN 2 • Beneficiary: Individuals • Benefit: Efficiency, Effectiveness • Examples: End-user tools, spreadsheets, word processing
Benefit/Beneficiary Matrix • DOMAIN 3 • Beneficiary: Enterprise • Benefits: Efficiency, Effectiveness, and Transformation • Example: Making customer’s order status available to him/her electronically • Business processes change/improve in utilization of new technology
Karten’s Model of EUC • End User Computing (EUC) • Development of computer applications by people who have direct need for them • EUC tools include: • spreadsheets • database developers • 4th generation languages
Karten’s Model of EUC • STAGE 1 • Promote EUC • Product and tools orientation • STAGE 2 • Promote responsible EUC • Business orientation
Karten’s Model of EUC • The Transition from Stage 1 to Stage 2: • Put the anxiety back in to EUC -- educate user on risks and responsibilities, and how to deal with them • EUC support personnel and users work together to apply technology to business needs
Karten’s Model of EUC • Transition requires these “shifts in emphasis”: • From reactive services to proactive services • From quick-and-dirty individual support to in-depth functional and process support • From product orientation to business orientation
Karten’s Model of EUC • (continued) • From supporting all needs to supporting high-payoff needs • From promoting computer literacy to promoting information literacy • From one-way relationship (users make requests of EUC support) to alliance of EUC support and user personnel
Karten’s Model of EUC • Transition will require that EUC technical support personnel: • Allocate time to locating problems and opportunities amenable to EUC solutions • Look closely at business functions, processes, information flows • Serve as matchmaker between technological capabilities and business needs
Karten’s Model of EUC • Transition will require that Users (“process” folks): • Learn to address risks and responsibilities of EUC • Progress from knowing how to use EUC tools to knowing how to put them to good use • Develop good working relationship with EUC technology experts
A Common Theme... • All 4 models emphasize a need for integration of IT and business knowledge.