1 / 7

Innovative Marketing Strategies: Lessons from Successful Campaigns

Explore the impactful marketing techniques employed by leading companies like Blendtec, MJ Safety Solutions, and Moe's Southwest Grill. This overview highlights the viral success of the "Will It Blend?" campaign, which boosted sales by 500% and amassed over 60 million views. It also delves into the importance of leveraging current events and consumer engagement to create resonant campaigns. From humor to utility, discover how dynamic marketing strategies can lead to substantial growth and increased brand loyalty.

dory
Télécharger la présentation

Innovative Marketing Strategies: Lessons from Successful Campaigns

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Managing Technology Chris Corrado David Delk Greg Dell Jaki Dunham

  2. Blendtec Blenders—Be Funny Will It Blend? • The “Will it Blend” series of clips have been viewed more than 60 million times • Since this new marketing system, sales have increased 500% • Total sales are projected to exceed $40 million

  3. The Art of Marketing • Luck and timing are vital to a successful campaign • Not a thoroughly researched area of marketing • There are suggestions to success, but not definitive principles • Message driven vs. using the product

  4. MJ Safety Solutions—Tap into current events • Video doesn’t have to be funny or entertaining • Uses a reality that hits close to home • Bullet Resistant Backpack • 25,000 hits

  5. All Natural Maine Root—Find a Partner

  6. Make Magazine—Be Useful • Weekly “How-To” Videos • Average viewing of a video: 1 million • Advantages • Increased attendance at convention • Increased magazine subscriptions • “Shelf-life” of video

  7. Moe’s Southwest Grill—Get your customers involved • Consumer participation • User made ads You Need Moe's

More Related