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Fifth Ward Enrichment Program Campaign

Join us in enriching the lives of young men through the Fifth Ward Enrichment Program (FWEP). Although we've made significant strides, we acknowledge there's much more work to be done. Our goal is to create a robust communications plan to enhance awareness and boost donations. With strategies targeting social media, strengthening communication tools, and improving media relations, we aim to convey our mission: empowering today’s youth to become tomorrow’s leaders. Together, we can continue inspiring growth and community transformation.

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Fifth Ward Enrichment Program Campaign

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  1. Fifth Ward Enrichment Program Campaign … Join us on our journey to continue enriching young men’s lives We’ve come a long way, but we still have a long way to go… NedaHamidian| Lauren Rosenbaum |MarlyssaEbel | Yi Chou | Lauren Carter

  2. Situation Analysis • The Fifth Ward Enrichment Program needs a strong communications plan in order to achieve the growth it desires

  3. Problem Statement • The Fifth Ward Enrichment Program has been unable to sustain a communications model that continuously tells their local publics and local potential publics what FWEP is doing

  4. Goal and Objective • Goal • For the Fifth Ward Enrichment Program team to be able to develop a comprehensive communications plan that will increase awareness and increase donations • Objective • To develop a strategic communications plan that will be fully implemented within 6 months

  5. 3 Strategies • Strategy 1 • Increase Social Media Usage • Strategy 2 • Strengthen Existing Communication Tools • Strategy 3 • Increase Media Relations

  6. Strategy 1: Social Media • Key Publics • All audiences • Primary Message • We’ve enabled the young men of yesterday to empower the men of tomorrow • Secondary Message • We’re building the local future leaders

  7. Strategy 1: Social Media • Tactic 1: Facebook • Update every weekday or special event • Pictures, shareable content • "Like" local community/charity/media pages • Tactic 2: Twitter • 15 tweets per week; links • Follow community/charity/media users • Use “#HouNews” • Tactic 3: YouTube • Foundation video: heart of the organization • Spotlight videos: bimonthly (6 per year) • [Candid] videos - activities, events • Tactic 4: Create a Blog • Biweekly • How-to, involve boys, events • You as an expert: goes both ways (comment on other blogs)

  8. Strategy 2: Communication Tools • Key Publics • Existing Donors • Potential Publics • Primary Message • Your previous support has made an impact on so many young men. Here are some of the things that your contributions have helped with… • Secondary Message • Because of you we’ve come this far, we want you to keep growing with us • We need your continued support in these areas…

  9. Strategy 3: Media Relations • Key Publics • Local Media • Primary Message • We’ve created a program that not only saves the lives of these boys by taking them off of the street; we’re transforming them into successful members of society • Secondary Message • We’re creating leaders to build a better community

  10. Strategy 3: Media Relations • Tactic 1: Create a FWEP Backgrounder Kit • 25 copies • This kit should include • Narrative bio about FWEP • Fact Sheet • Tip Sheet • Feature Story • Testimonials • Letter from Mr. Savage • DVD with updated FWEP video and a digital scrapbook • Tactic 2: Create a Heart of Houston Media Kit • 25 copies • This kit should include • Fact sheet about the award • Feature story on the current recipient • Tip sheet about the award • Narrative bio about FWEP • Fact or tip sheet about FWEP

  11. Budget

  12. Summary 3.) Media Relations 1.) Social Media 2.) Communication Tools

  13. Questions?

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