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Robert Weissbourd RW Ventures, LLC

The Energy of the Future for the Economy of the Present: Business Opportunities in the Green Economy. CEii Trentino September 11, 2010. Robert Weissbourd RW Ventures, LLC. Today’s Agenda. I. Defining the Green Economy. II. Direct Business Opportunities. III. Regional Business Strategies.

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Robert Weissbourd RW Ventures, LLC

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  1. The Energy of the Future for the Economy of the Present: Business Opportunities in the Green Economy CEii Trentino September 11, 2010 Robert Weissbourd RW Ventures, LLC

  2. Today’s Agenda I. Defining the Green Economy II. Direct Business Opportunities III. Regional Business Strategies IV. Indirect Opportunities Arising from Systems V. Sustainability Strategies

  3. Expected Global Annual Clean Energy Investment Investment in Building Energy Efficiency Sub-Sectors 1,200 1,000 800 600 400 200 0 600 500 400 300 200 100 0 Millions of U.S. Dollars Billions of U.S. Dollars 2005 2005 2010 2015 2005 2006 2007 2008 2009 2020 2030 Source: Cleantech Group, LLC Source: Bloomberg New Energy Finance The Next Economy is Green The next American economy will be… low-carbon. -- Larry Summers, Chief Economic Adviser to the President

  4. What Exactly IS the Green Economy? First, Drivers … Global Warming and Pollution High Fossil Fuel Prices Demand for Environmentally Friendly Products Demand for clean energy generation Demand for products that reduce energy consumption Demand for products that reduce pollution Demand for low carbon technologies is driving growth of Green Tech.

  5. Increasing Clean Energy Generation Clean Energy Sources Wave Energy Biomass Power Wind Solar Fuel Cells Hydro Geothermal Clean energy growth spans generation, storage, and infrastructure sectors.

  6. Reducing Energy Consumption Products that conserve energy Processes that conserve energy Systems that conserve energy Reduced consumption opportunities run across and beyond the economy.

  7. An Info-Tech Analogy Producers Users Like IT, Green Tech will affect the way every company does business.

  8. Many Segments of the Green Economy The segments of the green economy are varied and ill defined.

  9. DISCUSSION

  10. Today’s Agenda I. Defining the Green Economy II. Direct Business Opportunities III. Regional Business Strategies IV. Indirect Opportunities - Systems Change V. Sustainability Strategies

  11. Understanding Production Clusters The Puget Sound Region’s Building Energy Efficiency “Cluster”

  12. Identifying Opportunities in the Green Economy Understanding Emerging Markets and their Supply Chains: A Wind Power Example Logistics & Operations Materials Components Manufacturers • End Use Firms can adapt existing production capacities to fit emerging markets.

  13. New 42,000 sq foot facility Gearbox housings Example: Joining the Green Supply Chain $5 M Auto-supplier created gearbox housings product line for wind developer.

  14. Example: Spotting an emerging market Welding company added streetcar and wave energy product lines.

  15. Example: Reducing Pollution by Turning Waste into Profit Wood scraps Biomass Power New Product Waste Alternative uses for waste create sales and production opportunities.

  16. DISCUSSION

  17. Today’s Agenda I. Defining the Green Economy II. Direct Business Opportunities III. Regional Business Strategies IV. Indirect Opportunities - Systems Change V. Sustainability Strategies

  18. Regional Green Strategy Development Identify Emerging Opportunities sectors Analyze Regional Assets $ Determine Development Needs Develop Products and Services Apply established economic development strategies to green opportunities.

  19. Example: Regional Support for Transition to Wind • Great Lakes Wind Network (GLWN) • Emerging Opportunities: • Wind energy sector growing • Support for wind industry from government • Regional Assets: • Strong component manufacturing base • Home to R&D centers • Existing network of manufacturers (WIRE-Net) • Development Needs: • Increased connections between manufacturing base and wind sector • Manufacturers knowledge of wind energy sector needs Products and Services: • Interactive supply chain map • Supply chain workshops • On-site evaluations Regions target growth strategies building on existing companies.

  20. Building Supply Industry Example: Converting an Industry • Green Building Products Initiative (GBPI) in Pittsburgh Products and Services: • Identification of potential product lines • Green training events and information exchanges • Grants for innovative product development • Online Green Building Product Directory • Assistance with certification, labeling, marketing, etc. • Help retooling process to meet green standards

  21. Example: Building Market Demand Energy Score generates demand and reduces transaction costs for retrofits.

  22. DISCUSSION

  23. Today’s Agenda I. Defining the Green Economy II. Direct Business Opportunities III. Regional Business Strategies IV. Indirect Opportunities - Systems Change V. Sustainability Strategies

  24. Local Production Local Production Systems • Food grown/produced locally • Irv and Shelly’s Fresh Picks • Chicago’s Downtown Farmstand • Local supply chain • Great Lakes Wind Network • Green Building Products Initiative Demand for local goods creates local business opportunities

  25. Spatial Efficiency Transit Oriented Development and Transportation Infrastructure • Improve transportation infrastructure • Encourage compact, mixed- use, walkable communities • Support biking through paths and racks TOD spurs new economic activity while reducing costs and carbon.

  26. DISCUSSION

  27. Today’s Agenda I. Defining the Green Economy II. Direct Business Opportunities III. Regional Business Strategies IV. Indirect Opportunities - Systems Change V. Sustainability Strategies

  28. Sustainability: Good for All Companies Cost Savings Resilience Branding Liability Avoidance Acting “greenly” is good for the bottom line.

  29. A Path to Sustainability Explore Renewable Energy Use Reduce Energy Use Reduce Waste Think Outside the Building Specific actions determined by company characteristics.

  30. Example of Sustainable Success • South Coast Mold, Inc. • 35-year-old tool and die shop with 8 employees in Irvine, CA • In one year: • reduced energy by 20% • saved over $1,600 in energy costs • recorded highest revenues in company history Sustainability generates cost savings and brand enhancement.

  31. DISCUSSION

  32. The Energy of the Future for the Economy of the Present: Business Opportunities in the Green Economy CEii Trentino September 11, 2010 Robert Weissbourd RW Ventures, LLC

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