Icewatch Unisex Analog Watch: Sporty Black Design with 5 ATM Water Resistance
Experience a touch of cool with the Icewatch Unisex Analog Watch, featuring a 43mm black polycarbonate case and band. Its elegant black sunray dial is powered by a reliable Miyota 2035 movement, ensuring precise timekeeping. The watch comes with a glass lens and is water-resistant up to 5 ATM, making it perfect for active lifestyles. With a lightweight design at just 42g and a two-year warranty, it’s both stylish and functional. Stay trendy with Icewatch - your go-to accessory for any occasion!
Icewatch Unisex Analog Watch: Sporty Black Design with 5 ATM Water Resistance
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Presentation Transcript
Characteristics • Size: Unisex (43mm) • Case: Black polycarbonate • Band: Black polycarbonate • Dial: Black sunray • Movement: Miyota 2035 • Time indication: Analogic • Index: Etching • Lens: glass • Water resistance: 5 ATM • Branded: Logo oncrown, caseback and dial • Weight: 42g • Warranty: 2 years
IDEAS Icewatch is young, sportive and coollikeice!
MEDIA? • Television • Internet • Banners • Spam • Billboards • Flyers
TIMETABLE • Logo: 2 months (6 weeks discussing, 2 week designing) • Video advertisements: 1 month (1 week filming, 3 weeks editing)
GOALS • Making €€€,£££,¥¥¥ or $$$ • Support to Amnesty International
Recognizability • Icetheme in all advertisement • Compositionrecognizibilityusingthe icethemedcolorslike white/light blue and having the Ice logo