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Characteristics

Characteristics. Size : Unisex (43mm) Case: Black polycarbonate Band: Black polycarbonate Dial : Black sunray Movement : Miyota 2035 Time indication : Analogic Index: Etching Lens: glass Water resistance : 5 ATM Branded : Logo on crown , caseback and dial Weight : 42g

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Characteristics

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  1. Characteristics • Size: Unisex (43mm) • Case: Black polycarbonate • Band: Black polycarbonate • Dial: Black sunray • Movement: Miyota 2035 • Time indication: Analogic • Index: Etching • Lens: glass • Water resistance: 5 ATM • Branded: Logo oncrown, caseback and dial • Weight: 42g • Warranty: 2 years

  2. IDEAS Icewatch is young, sportive and coollikeice!

  3. KEEP YOUR COOLUSE ICE

  4. MEDIA? • Television • Internet • Banners • Spam • Billboards • Flyers

  5. TIMETABLE • Logo: 2 months (6 weeks discussing, 2 week designing) • Video advertisements: 1 month (1 week filming, 3 weeks editing)

  6. GOALS • Making €€€,£££,¥¥¥ or $$$ • Support to Amnesty International

  7. Recognizability • Icetheme in all advertisement • Compositionrecognizibilityusingthe icethemedcolorslike white/light blue and having the Ice logo

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