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Turnstyle & Mobile Action Lab: Empowering Content Creators in Public Media

This summary outlines the Turnstyle & Mobile Action Lab venture, aimed at meeting market needs through sponsor-friendly, authentic content creation. Diversifying public media and mobilizing participatory media are key objectives, tapping into existing networks and engaging users as developers. With a focus on co-design and innovation, the project aims to support 100 new content creators and drive momentum in the industry. Funding breakdown, management team details, and strategic milestones are provided to showcase the planned growth and sustainability of the initiative.

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Turnstyle & Mobile Action Lab: Empowering Content Creators in Public Media

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Presentation Transcript

  1. Turnstyle & Mobile Action Lab

  2. Venture Summary

  3. Market: The Needand Opportunity

  4. Meeting Market Needs • Sponsor-friendly or co-designed • 100 New Content Creators • Authentic Content • Diversifying Public Media • Mobilizing Participatory Media • Tapping Existing Networks & Momentum • Engaging Target User as Developer

  5. The Competition Competitors: Defenses:

  6. Financial Projections

  7. Marketing / Sales / Support Channels Turnstyle Channels: Mobile Action Lab Channels:

  8. Funding YMI Expenses Breakdown

  9. Management Team & Advisors Management Team: Management Team: Advisors: Advisors:

  10. Milestones • Beginning of Q1 2011: Website Launch • End of Q2 2011: Mobile App Launch • End of Q2 2012: 50 Public Media Stations Interacting • Q3 2010: Identify key partners and hire core talent teams (youth, programmers, producer/designers) • Q1 2011: Conceptualize, research, design, test, code  • Q2-Q3-Q4 2011:  Launch and market

  11. Sustainability & Growth Strategy “At Youth Radio they believe in us. They're letting us say what we have to say, and they're listening and they're letting everybody else listen.” –Youth Radio student

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