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Turnstyle & Mobile Action Lab

Turnstyle & Mobile Action Lab. Venture Summary. Market: The Need and Opportunity. Meeting Market Needs. Sponsor-friendly or co-designed 100 New Content Creators Authentic Content Diversifying Public Media Mobilizing Participatory Media Tapping Existing Networks & Momentum

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Turnstyle & Mobile Action Lab

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  1. Turnstyle & Mobile Action Lab

  2. Venture Summary

  3. Market: The Needand Opportunity

  4. Meeting Market Needs • Sponsor-friendly or co-designed • 100 New Content Creators • Authentic Content • Diversifying Public Media • Mobilizing Participatory Media • Tapping Existing Networks & Momentum • Engaging Target User as Developer

  5. The Competition Competitors: Defenses:

  6. Financial Projections

  7. Marketing / Sales / Support Channels Turnstyle Channels: Mobile Action Lab Channels:

  8. Funding YMI Expenses Breakdown

  9. Management Team & Advisors Management Team: Management Team: Advisors: Advisors:

  10. Milestones • Beginning of Q1 2011: Website Launch • End of Q2 2011: Mobile App Launch • End of Q2 2012: 50 Public Media Stations Interacting • Q3 2010: Identify key partners and hire core talent teams (youth, programmers, producer/designers) • Q1 2011: Conceptualize, research, design, test, code  • Q2-Q3-Q4 2011:  Launch and market

  11. Sustainability & Growth Strategy “At Youth Radio they believe in us. They're letting us say what we have to say, and they're listening and they're letting everybody else listen.” –Youth Radio student

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