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Key Technology Enablers Presented By James Campbell - Motorola

Key Technology Enablers Presented By James Campbell - Motorola. “Bridging The Gap” OFTA Workshop Hong Kong September 2002. Agenda. Effectively Utilising Technology MMS Java xHTML Streaming Protocols Technical Standardisation Legacy Terminal Support Interfaces and Interoperability

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Key Technology Enablers Presented By James Campbell - Motorola

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  1. Key Technology EnablersPresented ByJames Campbell - Motorola “Bridging The Gap” OFTA Workshop Hong Kong September 2002

  2. Agenda • Effectively Utilising Technology • MMS • Java • xHTML • Streaming Protocols • Technical Standardisation • Legacy Terminal Support • Interfaces and Interoperability • OSA Parlay • Web Services

  3. HDML WML XHTML Basic + WML WAP 1.x WAP 2.x HTML 3.2 HTML 4.0 C-HTML XHTML 1.0 i-mode XML 1.0 XHTML Basic Markup Language Convergence 1998 1999 2000 2001 2002 WAP HTML XML

  4. “SonyEricsson under forecasts demand by 50% for T68i camera phone in Scandanavia” “J-Phone adds half a million FotoFone users per month, now has 6 million users” Dagens Industri – Aug 2002 Industry Reports – Aug 2002 MMS – Multimedia Messaging Service • Adds Images, Text, and Audio Clips to SMS • Evolution of SMS • SMS > Smart Messaging > EMS > MMS • Picture Messaging – Electronic Postcards • Take A Picture, Add a Note/Message, and Send to Mobile (or Email) • Standardisation: WAP Forum and MMS-IOP Group

  5. POS Communicator Server Pager Workstation NC PDA PC, laptop screen-phone Java 2 Enterprise Edition set-top box,net TV Smartphone cell phone Java 2 Standard Edition card Java 2 Micro Edition Tiering of Java Platforms Java Language HotSpot JVM KVM Card VM 1MB 512kB 32kB 10MB Memory & OS Requirements 32 bit 8 bit 16 bit 64 bit

  6. Java 2 Micro-Edition (J2ME) • Wide & Cross Industry Support • Main Features: • Dynamic Download • Interactive Graphics • Off Line Operation • Security • Device Independence • Further Information: www.java.sun.com/j2me

  7. Video & Streaming – Packet Switched Streaming • Video is a symmetric real-time service • MPEG-4 over RTP (Real-time Transport Protocol) on UDP • Streaming is a real-time service, but asymmetric • Receiver plays back while downloading • RTSP (Real-Time Streaming Protocol) on UDP/TCP • SMIL (pronounced “SMILE”) • Synchronised Multimedia Integration Language • Similar to a “PowerPoint Presentation” • HTTP on TCP • Standardisation: 3GPP PSS Activity Group

  8. Open Mobile Alliance • Mobile Service Standardisation • Interoperable Services • Countries, Operators and Mobile Terminals for Users • Industry Consolidation • WAP Forum • Location Interoperability Forum (LIF) • SyncML – Synchronisation Markup Language • MMS Interoperability Group • Wireless Village (Instant Messaging) • Formed in June 2002, First Meeting Sept 2002 • Standards Based Solutions Provide Economies Of Scale • Operators, Infrastructure Vendors, Developers and Platform Vendors

  9. Interactive Still Images Download xHTML SMIL Synchronized Multimedia Integration Language Moving Images MMS Java Text SMS Video Technology & Services Positioning Value / Appeal To User Flexibility & Customisation Bandwidth Production Time & Costs

  10. “Operators over-estimate 3G Customer Base by a factor of 4. Penetration by 2007 will only be 10%, not 40%” Forrester Research – Aug 2002 Legacy Terminal Support Year Phones Sold Installed Base 1 5 % 2 % 2 10 % 5 % 3 30 % 12-15 % 4 50 % 20-25 % 5 80+ % 50+ % Note: Assuming a 2-Year Replacement Cycle New Technology Enables New Applications Which In Turn Changes Consumer Behaviour

  11. Applications & 3rd Party Developers Management, Security, Provisioning, Billing etc………….. Challenge: Efficiency & Flexibility Bridging The Gap? Revenue Value Network Operator Feature Server Feature Server Feature Server Feature Server

  12. Open Service Access – Parlay Joint API Group • Connectivity: Ability To Connect Key Platforms • Administration: 3rd Party Relationships & Services • Security (e.g. Authentication, DoS Prevention) • Service Level Agreement/Assurance • Services: Ability To Operate Data Services Business • Manage, Provision & Bill Data Services • For Subscribers, Application Providers & Enterprises • Inter-Operator Roaming • Exposition: Application Programming Interface Exposure • Remove Complexity of Underlying Network Technologies • Remove Requirement for Specialist Telecoms Knowledge • Parlay Group Whitepaper • “Opening The Networks With Parlay / OSA” • http://www.parlay.org/specs/library/index.asp

  13. Parlay AggregatesAPIs For Multiple Standards Parlay Version 3.0 spec. 3GPP OSA API Release 4 spec. ETSI OSA API Version 1 spec. JAIN SPA API spec. Overview TS 29.1980-1 ES 201 915-1 JSR-136 v.1.0 (JTSP) JSR-145 v.1.0 (Common) Common Types TS 29.1980-2 ES 201 915-2 JSR-024 v.1.0 (TSM, SD, and SAM)JSR-119 v.1.0 (IM) Framework TS 29.1980-3 ES 201 915-3 JSR-021 v.1.1 (JCC) Call Control TS 29.1980-4 ES 201 915-4 User Interaction TS 29.1980-5 ES 201 915-5 JSR-103 v.1.0 (UI) Mobility (Location) TS 29.1980-6 ES 201 915-6 JSR-098 v.1.0 (ULS) Terminal Capabilities TS 29.1980-7 ES 201 915-7 Data Session Control TS 29.1980-8 ES 201 915-8 Messaging N/A ES 201 915-9 Connectivity Management N/A ES 201 915-10 Account Management TS 29.1980-11 ES 201 915-11 Charging TS 29.1980-12 ES 201 915-12 Policy Management [3.1] TS 29.1980-13 In progress PAM [3.1] TS 29.1980-14 In progress JSR-123 v.1.0 (PAM)

  14. More Time/Resources to Focus on Services Business Models 80% Business Models Infrastructure Interfaces Infrastructure(Transactions) 80% • Reduce Deployment Effort • Reduce Maintenance Effort • Reduce Time-to-Market • Reduce Risk Interfaces

  15. “If the enemy is taking his ease, harass him; if quietly encamped, force him to move; if well supplied with food, starve him out.” Sun Tzu “The Art Of War” Interfaces (APIs) to Developer’s – Operator’s Supply Line Ability To Rapidly & Easily Create New Interfaces Services (Business Models) – Operator’s Differentiation Ability To Rapidly & Easily Create New Services Time To Market is Critical For Competitive Advantage Going Into Battle………………

  16. Thank You James.B.Campbell@motorola.com +61 419 727 779

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