CLM Application Deck Paleti Sainath Business Analyst
Agenda About CLM CLM lifecycle • Survey Creation • Survey Administration • Survey Results • Archives Mobile Advantages Product pipeline Pricing About Quad One
About CLM CLM (Closed Loop Marketing) is a survey management tool which allows the users to create surveys and publish them at any time. CLM tool is specially designed for the Pharma Industry where surveys can be conducted on doctors and the results collated by SBO, AM, RM and the regions. CLM Application is available on desktops and also on Android tablets and phones as a mobile application. Using CLM application survey results are available immediately across the organization. Survey results are viewable in pie charts and bar graphs showing summaries and responses CLM application facilitates the role based access control allowing the users to have limited view option as per there role
Survey Creation • Admin / Prod team can create surveys / campaigns • One or more surveys can be created under each campaign • A survey consists of a set of questions. These can be • Multiple choice • Multi select • Text field etc. Admin can set a start date and end date for a campaign • Campaigns can be created region-wise, Team-wise or Brand-wise • Campaigns can also be created targeting Doctors or Sales team Admin can also do the following • Maintain Sales team data • Doctor data • Data can be imported from third party applications or maintained online
Surveyadministration Surveys can be administered to Doctors or the Sales Team. Surveys can be carried out on Laptop, tablet or mobile. Surveys can be carried out on tablets or mobile in both Offline and Online modes.
Survey results • Survey results are available to logged in users via dashboards. • Dashboards display survey status – No of surveys completed, doctor-wise, PSR-wise. • Survey results are available instantly Survey results are collated SBO, Area, Region, Zone and Nation-wide Survey results are available to SBO/PSR,AM, RM, NSM & HO. Each user dashboard displays his team data only. Survey results can be viewed in the form of raw data or pictorially in bar and pie charts.
Archives Expired surveys are automatically moved to Archived section These can be accessed at any time by SBO and product teams
Mobile • CLM is presently available on Android Tablets and Mobile. Users can download the CLM app from the Play Store and install on their devices Initial authentication is required to sign into the application Once authenticated, depending upon user, survey and doctor data is synched into the application Users can use the application without Internet to conduct surveys. The surveys are automatically updated to the CLM server whenever data connection (Wi-Fi & 3G) is available.
Advantages CLM is a valuable touch point for PSRs to interact and connect with doctors. CLM is a powerful tool which helps in capturing, analyzing and rendering the data captured by the SBOs / PSRs CLM helps in understanding Doctors orientation/perception towards the product. CLM is helpful as a survey management tool, helping Pharma companies understand their customers and the market. Flexibility of CLM makes it comfortable to be used on both offline and online modes.
Product pipeline Trend Line Surveys – Surveys, which can be set up one time and run for multiple months and display results as trend lines in front end. Surveys Add-ons – CLM application provides an add-on option to carry out different types of surveys like • Pre-Launch Survey • Post – Launch Survey • Competitor Survey • Existing Product Survey Doctor summary section for SBO to view while administering surveys Dashboard consisting of doctor feedback, expenses, Sales & ROI (integration with other Quad One applications or as inputs into backend)
Pricing CLM is available as both a Hosted and an On Premise solution. On Premise Model • Cost of CLM application: Rs. 6.50 lacs/- (One time) • Annual Maintenance @ 15% Hosted Model • Cost of base application: Rs. 3.50 lacs/- (One time) • Hosting, Maintenance, Support and updates cost per month: Rs. 30,000/month. • Minimum 2 years commitment • Updates to the product will be automatically made available to client.
About Quadone Quad One is a 13 year old Life sciences technology company based out of Hyderabad, INDIA. Quad One provides IT products and services in the Pharma, Health Care and eCommerce segments Quad One’s proprietary software - eDoctor is a web-based scheduling / rostering system for hospitals and clinics Quad One’s leading pharmaceutical product – Clinion™ is an EDC and a CDM software being used by some of India’s largest CROs Quad One is expertise in Digital marketing and SEO services. Quad One is a leading mobile App provider in different platforms like • Android • Windows • IOS Quad One has leading Pharma and Healthcare companies in India as its clients including – Dr. Reddy’s, Apollo Hospitals, Max Neeman and Narayana Hrudayalaya
Thank you Paleti Sainath email@example.com Business Analyst