1 / 27

What is Inbound Marketing?

What is Inbound Marketing? . Chris Wilson @ chrisleewilson. Humans Are Changing. CALLER ID: 800-555-1234 Annoying Salesperson. Interruptions get ignored … . Information is found… . Email. VS. SEO Blogging Social Media Viral Videos Freemium Trials. Telemarketing Direct Mail

ilori
Télécharger la présentation

What is Inbound Marketing?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What is Inbound Marketing? Chris Wilson @chrisleewilson

  2. Humans Are Changing

  3. CALLER ID: 800-555-1234 Annoying Salesperson Interruptions get ignored …

  4. Information is found…

  5. Email VS. SEO Blogging Social Media Viral Videos Freemium Trials Telemarketing Direct Mail Email Blasts Print/Radio Ads PR Paid Search

  6. Later I’ll tell you why all this is worthless.

  7. We all want to be first on Google… 9

  8. VS.

  9. Marketers have to think like CEOs Visitors $ $ Leads Customers 

  10. Three easy steps…. Get Found Convert Analyze • SEO (Search Engine) • Blogging • Social Media • Traffic to Leads • Leads to Customers • Where are customers coming from? 12

  11. Circle of life / Inbound Marketing Create Optimize Promote Convert Analyze Convert 13

  12. What is Inbound Marketing?

  13. Creating Content A • Blog.HubSpot.com • YouTube.com/HubSpot • Slideshare.com/HubSpot • Flickr.com/HubSpot • HubSpot.TV

  14. Optimizing B “100 AWESOME Marketing Stats, Charts & Graphs” vs. “100 Charts”

  15. Promoting C

  16. Inbound Marketing= depth of creativity Entice with something (ish) 

  17. 19

  18. Converting D

  19. Yes. Things have changed. • Create Content A • Optimize Content B C • Promote Content D • Convert Visitors to Leads 4

  20. Why did I say this was worthless?

  21. You must Convert Why be on Facebook? Why use twitter? Why blog? Why do webinars? Why advertise on Google?

  22. To generate Customers. Visitors $ $ Leads Customers 

  23. 300 employees $65M from VCs 5,000+ customers 40,000+ new leads per month

  24. What is HubSpot?

  25. Thank You. Chris Wilson @chrisleewilson

More Related