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Website Design & Social Media Marketing

Website Design & Social Media Marketing

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Website Design & Social Media Marketing

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  1. Website Design & Social Media Marketing

  2. Kelly FajardoOwnerKKF Media

  3. The way consumers purchase has changed

  4. Inbound MarketingvsOutbound Marketing Pushing message out vsPulling customers in

  5. Buyers are changing http://mashable.com/2011/10/30/inbound-outbound-marketing/

  6. http://mashable.com/2011/10/30/inbound-outbound-marketing/

  7. Nerd Alert! http://www.google.org/flutrends/ United States: Influenza-like illness (ILI) data provided publicly by the U.S. Centers for Disease Control.

  8. Largest Search Engine in the World • Fair • Webmaster Tools • They don’t like being messed with

  9. Paid v Organic

  10. Google’s Algorithm

  11. J.C. Penney's Google Time Out Period Lasted 90 Days • Overstock dropped to the fifth & sixth pages • “From what it looks like, the German websites of car maker • BMW have been kicked out of the Google index.”

  12. It takes Time • Starting and running an SEO campaign involves a lot of tasks • Search engine optimization must happen gradually and look natural • New sites don’t show up right away in the SERPs • Older sites tend to rank higher in the search results • Requires research and experimentation • Ongoing analysis • Takes time to develop content • Competitors are always popping up and improving • The web is constantly evolving

  13. Webmaster Tools • www.google.com/webmasters/tools/

  14. Bing - Webmaster Tools • www.bing.com/toolbox/webmaster

  15. Google Places • www.google.com/places

  16. Do you even need a website?

  17. Do you even need a website?

  18. You need a Home Base

  19. Content Management Websites …is a website which has the additional capability allowing users to manage the website content easily, without interfering with other aspects of the site.

  20. Sometimes you don’t know what your getting

  21. URLS www.somecleaningcomp.com/GreenCleaningService.aspx www.somecleaningcomp.com/d_index.aspx TITLE TAGS Why are h1, h2 and h3 header tags important for SEO? Header tags are an important on-page SEO factor because they’re used to communicate to the search engines what your website is about.

  22. Stats Courtesy of HubSpot.com

  23. Stats Courtesy of HubSpot: http://www.slideshare.net/HubSpot/12-awesome-facebook-stats-charts-graphs

  24. Stats Courtesy of HubSpot: http://www.slideshare.net/HubSpot/12-awesome-facebook-stats-charts-graphs

  25. 52% of consumers say they have stopped following a brand on Facebook because the information it posted had become “too repetitive and boring.” Stats Courtesy of HubSpot: http://www.slideshare.net/HubSpot/12-awesome-facebook-stats-charts-graphs

  26. Stats http://www.mindjumpers.com/blog/2012/01/social-media-stats-infographic/

  27. As Facebook posts per day increase, engagement decreases When a business posts twice in one day, the posts only receive 57% of the likes and 78% of the comments per posts Stats http://www.business2community.com/marketing/10-inbound-marketing-statistics-you-need-to-know-0228785

  28. Stats Courtesy of HubSpo.com

  29. Stats Courtesy of HubSpo.com

  30. Stats Courtesy of HubSpo.com

  31. Stats Courtesy of HubSpo.com

  32. Stats Courtesy of HubSpo.com

  33. CANT! • Price or purchase information, such as “40% off” or “Download it at our website” • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section • References to user interface elements, such as Like or Share, or any other Facebook site features • Calls to action, such as “Get it now” or “Tell your friends”

  34. Vanity URL www.facebook.com/141043995925487 Vs. www.facebook.com/AwesomeCompany facebook.com/username

  35. Seen it Clicked It Commented