Facebook can help promote your business and attract new people to your site. • If you're looking for a general overview of how to use Facebook to help your business grow, these fundamentals will set you up for success. You can also focus your activity on Facebook to meet specific business goals.
DO’s of Facebook Business • Use a Recognizable Profile Picture Being recognizable is important to getting found and Liked. Your profile picture is at the top of your Page and is used as your thumbnail for all of your posts. Choose wisely.
DO’s of Facebook Business 2. Coordinate Your Cover Photo, Pinned Post, and Profile CTA to Promote Marketing Campaigns These three things are the most immediately visible parts of your Page. So if you want to maximize engagement with your marketing campaigns, make your messaging match across all of these features.
DO’s of Facebook Business 3. Tailor Your Organic Posts Facebook has a number of targeting tools that enable you to segment your organic posts by age, gender, education, etc. Use these to engage the right audience with the right content.
DO’s of Facebook Business 4. Use Tracking URLs and Facebook Insights to Analyze Your Page Performance Once you have these metrics, you can tailor your content strategy to post more of what works and less of what doesn't.
DO’s of Facebook Business 5. Post During Strategic Times of Day Research shows that posts published between 1-4 p.m. had the best click through and share rates.
DO’s of Facebook Business 6. Try Using Paid Budget to Amplify Successful Organic Posts Get better ROI for your ads by promoting content that you already know works. Strategic advertising can expand your reach and attract more people to your Page.
DON’Tsof Facebook Business 1. Leave Your Company's "About" Section Blank A preview of your "about" section is shown beneath your profile picture, and it's one of the first places people will look when they're scanning your Page. Make sure yours displays relevant information about your company.
DON’Ts of Facebook Business 2. Use a Dummy Account Dummy accounts violate Facebook's terms and conditions. To avoid post publishing mishaps, set up different publishing settings for different employees on your Page.
DON’Tsof Facebook Business 3. Post Too Often Companies with fewer than 10,000 Facebook followers receive 60% fewer interactions per post when they post 60+ times per month. Don't overwhelm your customers by posting more than a few times per day. Instead, spend more time crafting higher-quality Facebook posts.
DON’Tsof Facebook Business 4. Forget About Multimedia Posts • Your content can generate up to 94% more views if you add compelling visual elements and graphics. • Use of visual content in Facebook campaigns generates 65% more engagement after only a month.
DON’Tsof Facebook Business 5. Be Slow to Respond Did you know that 42% of consumers who complain on social media expect a 60-minute response time? Whether your audience posts negative or positive comments, ignoring them only creates possible anger or disappointment.
DON’Tsof Facebook Business 6. Make Assumptions • The last thing you want is for your posts to blend in with the rest of the clutter on a customer's News Feed. Just because a strategy works well for one industry doesn't mean it will work well for yours. • Test your assumptions to see what actually works.
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