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Social Media 101

Social Media 101. Brief Introductions to:. What is Social Media?. The Benefits of Social Media Marketing according to Pew Research 2011. Breakdown of Social Media. twitter. Now is the Perfect Time for Social Media. Social Media Forums Allows us to: Leverage existing networks

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Social Media 101

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  1. Social Media 101 Brief Introductions to:

  2. What is Social Media?

  3. The Benefits of Social Media Marketingaccording to Pew Research 2011

  4. Breakdown of Social Media twitter

  5. Now is the Perfect Time for Social Media • Social Media Forums Allows us to: • Leverage existing networks • Create and share information • Build and maintain relationships • Reach out to audiences in familiar environment

  6. 5 Differences between Social Media and Social Networking The differences between social media and social networking are just about as vast as night and ‘last’ night. Just kidding. Indeed, there are some key differences and knowing what they are can help you gain a better understanding on how to leverage them for your brand and business. • By Any Definition • Social media is a way to transmit, or share information with a broad audience. Everyone has the opportunity to create and distribute. All you really need is an internet connection and you’re off to the races. • On the other hand, social networking is an act of engagement. Groups of people with common interests, or like-minds, associate together on social networking sites and build relationships through community. • Communication Style • Social media is more akin to a communication channel. It’s a format that delivers a message. Like television, radio or newspaper, social media isn’t a location that you visit. Social media is simply a system that disseminates information ‘to’ others. • With social networking, communication is two-way. Depending on the topic, subject matter or atmosphere, people congregate to join others with similar experiences and backgrounds. Conversations are at the core of social networking and through them relationships are developed.

  7. 5 Differences between Social Media and Social Networking •  Return on Investment • It can be difficult to obtain precise numbers for determining the ROI from social media. How do you put a numeric value on the buzz and excitement of online conversations about your brand, product or service? This doesn’t mean that ROI is null, it just means that the tactics used to measure are different. For instance, influence, or the depth of conversation and what the conversations are about, can be used to gauge ROI. • Social networking’s ROI is a bit more obvious. If the overall traffic to your website is on the rise and you’re diligently increasing your social networking base, you probably could attribute the rise in online visitors to your social efforts. • Timely Responses • Social media is hard work and it takes time. You can’t automate individual conversations and unless you’re a well-known and established brand, building a following doesn’t happen overnight. Social media is definitely a marathon and not a sprint. • Because social networking is direct communication between you and the people that you choose connect with, your conversations are richer, more purposeful and more personal. Your network exponentially grows as you meet and get introduced to others. • Asking or Telling • A big no-no on with social media is skewing or manipulating comments, likes, diggs, stumbles or other data, for your own benefit (personal or business). Asking friends, family, co-workers or anyone else to cast a vote just to cast it, doesn’t do anyone much good for anyone and it can quickly become a PR nightmare if word leaks out about dishonest practices. • With social networking, you can tell your peers about your new business or blog and discuss how to make it a success. The conversations that you create can convert many people into loyal fans, so it’s worth investing the time. • Social media and social networking do have some overlap, but they really aren’t the same thing. Knowing that they’re two separate marketing concepts can make a difference in how you position your business going forward.

  8. What are your goals? • To participate in the conversation? • Enhance your relationship with your audience? • Increase operational efficiencies? • Promote program or meeting attendance? • To become a trusted member of your profession/community? • Enhance innovation? • Improve brand awareness?

  9. An Effective Social Media Strategy • Choose the correct platform • Set reasonable expectations and attainable goals • Think like the target audience –it’s not about how you are using it! • Integrate with traditional activities • Communities can often tell you far more than web analytics can • Gain customer insight based on how they interact in the community (blog, polls, comments, friends, groups)

  10. Social Media Tactics, Tools, and Time

  11. How much do you contribute?

  12. Important Social Media Sites • For Business Use • LinkedIn • Twitter • For Personal Use • Facebook • Pintrest

  13. Search of Michael Barr

  14. Search of Mike Barr Mike Barr Page 2 Mike Barr Page 1

  15. Search of Michael P. Barr

  16. Search of Carolyn Kellogg

  17. What is Linkedin • Linkedin is a business-oriented social networking site. It is mainly used for professional networking and recruiting. One of easiest ways to get started in social networking is creating a profile on LinkedIn — often been described as Facebook for business.

  18. Sign up for Linkedin • Sign up for it by going to www.linkedin.com

  19. Creating a Linkedin Profile • The most important thing for success in building network on LinkedIn is your profile. It is your resume, a billboard and more, Your profile will demonstrate professionalism and bring you business.

  20. Growing your Linkedin Connections • Once your LinkedIn real estate profile is finished, it's time to work on your connections, expanding your network reach to more people who can bring you resources and future business.

  21. Use Linkedin Productively • 1) Boost your business. Got a small business but want to generate more customers? Perhaps you’re not connecting with the right people. LinkedIn can increase your chances of hitting that big deal that puts your business exactly where you want to be. Again, this can take some time, but it doesn’t hurt to give it a try. • 2) Improve your Google results. When someone Googles you, do you really want the first thing they see to be your posts on the fly fishing forum? As your LinkedIn profile will have a fairly high Google PageRank, it should rank fairly high in your search results. And you can fill it with stuff you want people to see. • 3) Check references for potential hires. Trying to hire a new real estate agent? Well, you’re not likely to find out about an applicant’s sordid past mistakes by calling the references on their application. Do a search for others who worked at the same company at the same time, and get a better background check in minutes. • 4) Get advice. Use LinkedIn’s Answers feature to ask a question and get some great answers. As always, you’ll have to sort through the self-promotional fluff, but there are some true experts on LinkedIn, and it’s worth a shot to ask your question. • 5) Easy resume. Don’t feel like creating an old-fashioned resume and photocopying, faxing or emailing it to 20 different companies? Create a LinkedIn profile that serves as a resume, and then send people the URL. • 6) Get connections. When you start out with LinkedIn, you probably have between 0 and 1 connections. That’s not very productive. Get others you know in your network by allowing LinkedIn to access your Gmail contacts.

  22. Use Linkedin Productively • 7) Increase your cred. If you’re trying to market yourself as an expert, for example, or develop credibility in your field, it looks good to have a strong presence in a network such as LinkedIn, with lots of connections. If you answer questions with the knowledge of an expert in the Answers section, even better. • 8) Brand yourself. This is related to No. 13, but whatever your aim in business, be it as a freelancer, as a potential employee, as a writer, as a business … it’s only smart to develop your own personal brand. What do people think of when they hear your name? A strong presence on LinkedIn only reinforces the branding you’re doing elsewhere. And while you’re at it, be sure to link to your website from your profile. • 9) Find people. Looking for old friends, for old business associates that you want to re-establish a relationship with, for former employers or employees, for someone you met at a cocktail party but can’t find their card? Do a LinkedIn search. • 10) Help others. The best way to network is to help others succeed. They’ll never forget you, and you will be paid back tenfold some day. Use LinkedIn to help others — promote them, link to them, connect with them, recommend them, answer their questions.

  23. Using Linkedin With Real Estate • Beyond those points, there is the professionalism of networking with others in positions related to real estate. • Appraisers • Mortgage brokers • Bankers • Home Inspectors • Attorneys • Title companies • Contractors • Companies • Business to Business Contacts

  24. Using Linkedin With Real Estate • Be Expert in Market Place: All of these occupations relate to real estate and our transactions process. These people can send you business, as well as help you to better serve your clients. LinkedIn allows you to present yourself to these related professionals, as well as the opportunity to answer their questions in your areas of expertise. This builds credibility and respect, and it will lead to future business. • Join a Group: There are also numerous groups on LinkedIn discussing real estate and real estate investing topics. Investor clients are on LinkedIn asking questions that you can answer, building your credibility and gaining "Expert" points for display on the network. There is a NAR group, as well as several other real estate professional discussion groups. You can learn and discuss in these groups.

  25. LinkedIn • Questions about LinkedIn?

  26. What is Twitter? • Twitter is a Miniature Blog • Micro-blogging is defined as a quick update usually containing a very limited number of characters. • Twitter is Social Messaging • Twitter is a great tool for quickly communicating a message to a group of people.

  27. What is Twitter? • Twitter is News Reporting • Faster and more immediate than a blog, Twitter has been embraced by news media as a way to report news quickly and as it breaks. • Twitter is Social Media Marketing • Twitters is used by everyone from magazines to movie stars as a quick way to connect with an audience. • Tweets = discussion

  28. What is Twitter? • This brings us back to the original question. What is Twitter? It is many different things to many different people. It can be used by a family to keep in touch, or a company to coordinate business, or the media to keep people informed or a writer to build up a fan base. • Twitter is micro-blogging. It is social messaging. It is an event coordinator, a business tool, a news reporting service and a marketing utility.

  29. How to Use Twitter (the basics): • First sign up! www.twitter.com • Type in your name, username, password and email address. Need help with a username? It can't have spaces, so many people just use their real name without the spaces. You could also use the first part of your email address before the @ symbol.

  30. How to Use Twitter (the basics): • First sign up! www.twitter.com • Type in your name, username, password and email address. Need help with a username? It can't have spaces, so many people just use their real name without the spaces. You could also use the first part of your email address before the @ symbol.

  31. How to Use Twitter (the basics): • Once you are signed up you can send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the your profile page and delivered to the your subscribers who are known as followers.

  32. How to Use Twitter (the basics):

  33. How to Follow People on Twitter • You can find people by typing in their username or their real name and searching for them. Once you have located them in the list, simply click on the follow button.

  34. How to Follow People on Twitter • If you have Yahoo mail, Gmail, Hotmail, AOL mail or MSN mail, you can have Twitter search through your email address book to find people you know. Just click on the "Find on other networks" tab, choose the service you use for email, and type in your credentials.

  35. Twitter Terminology • 1. Tweet • When a Twitter user posts an update to their Twitter account, that update is often referred to as a "tweet" and the user is said to have "tweeted". Tweet can be used as a noun, referring to the actual written update, or a verb, referring to the action of publishing an update. • 2. Follow • You can either sign up to follow other Twitter users or they can sign up to follow you. If you follow someone, it simply means that you automatically receive that person's Twitter updates. Each time that person posts an update on Twitter, it appears on your Twitter home page instantly. Updates for all the people you sign up to follow appear in reverse chronological order with the most recent update on top of the page.

  36. Twitter Terminology • 3. @reply • @reply precedes messages sent from one person to another that are public. In other words, anyone who can see your Twitter updates can see the @replies that you send or that are sent to you, whether or not they are following you or you are following them. These messages appear on Twitter updates as @username (with "username" replaced by the person's actual username from their Twitter account). • 4. Direct Message • A direct message is a private message from one Twitter user to another. You can only view your direct messages in your direct message Inbox after you log into your Twitter account. You can only send a direct message to Twitter users that you are already following. • 5. Hash Tag # • People use the hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search • Clicking on a hashtagged word in any message shows you all other Tweets in that category • Hashtags can occur anywhere in the Tweet • Hashtagged words that become very popular are often Trending Topics

  37. How to Proficiently Use Twitter • 1. Understand what Twitter is and plan before you tweet. Twitter is about posting short updates of less than 140 characters, which have been described by some as a little like a mobile phone text messages for the web. It’s all about telling your followers about what you’re doing at that moment. Look closely at examples of how others use it. • 2. Every word matters. You only have 140 characters, think carefully about how you choose to spend them… • 3. Personalize your Twitter account, but keep it professional. Make sure to think business and include all your relevant contact details in your profile, choose a relevant name, add a photo, include a short bio and make new friends or follow other relevant businesses using the “find people” function. • 4. Tweet. You can’t just sit there – you need to be active. Twitter is social – so participate. • 5. You need to be followed, and follow. But remember: it’s about quality, not quantity. There’s no point having the most followers if they’re not remotely interested in what you’re doing.

  38. How to Proficiently Use Twitter • 6. Think big and be creative with your Tweets. No one will care much for hearing about what you ate for lunch, but they might be keen to know you sealed a big deal, or have a great new property for sale. Whatever you tweet should be newsworthy. • 7. Don’t overdo it. Think about the frequency of your posts. Nobody likes a spammer and the aim is to keep your social network alive and expand it through Twitter, rather than annoying people. • 8. Learn the Twitter commands. Using the @ symbol before someone’s username is a reply and the user will receive notification. Using the # means it is tweet about a certain topic or event.

  39. How Twitter can benefit a Real Estate Agent • Find past and current clients that are using Twitter.  • When it is relevant, and especially when there is good news, communicate with your clients through Twitter.  When your happy clients respond back to you then their following (Friends, family, co-workers) will be able read about the favorable experience they are having with you as their agent.  Even better their following may even join in on the conversation.  The fact is that a lot of people will be reading a positive testimonial about your quality service from someone in their social circle.

  40. Twitter • www.twitter.com/nc_ccim • Any questions on Twitter?

  41. How Google Can Simplify Your Life with RSS Feeds and a personalized homepage.

  42. Intro to RSS and Google Reader RSS is an acronym which stands for Really Simple Syndication. In simple terms, RSS is a simple and effective way of keeping in touch when new information is added to a website without having to visit the website to check for new updates. The most common RSS reader used is Google Reader.

  43. Setting up a Google Reader account and adding subscriptions • Create a Gmail account (if you don’t have one) • Go to Google Reader and sign in with your Google Account • Add the blog to your Google Reader account by: • Clicking on Subscribe • Entering their blog URL • Now click Add

  44. Managing Subscriptions using Folders • Folders in Google Reader are like folders on your computer. • You use them to manage the different types of blogs and websites you read.  Folders let you easily prioritize your reading and locate subscriptions. • Setting up a folder in Google Reader is a simple as: • Hover your mouse over the blog title to display the drop down arrow. • Click on the drop down arrow to display the subscription options. • Select New Folder. • Name your new folder and click OK.

  45. Reading posts inside Google Reader Latest posts from the blogs and websites you subscribe are automatically added to your Google Reader when they’re published. You read them inside Google Reader as follows: Log into your Google Reader account Click on the folder you want to read. Make sure it is set to Expanded view so you see the full post. The number of unread posts is shown in brackets next to the folder name. Just scroll down through the posts in the folder to read all posts. As you scroll the posts will automatically be marked as read and the number of unread posts listed next to the folder name will decrease.

  46. Commercial Real Estate Feeds • NCAR Blog • http://www.ncrealtors1.blogspot.com/ • Inman News • http://feeds.feedburner.com/inmannews • WSJ Commercial • http://online.wsj.com/public/page/news-real-estate-commercial.html • http://www.ccim.com/feeds • CCIM Newscenter • http://feeds.feedburner.com/ccim-newscenter • CCIM Podcasts • http://feeds.feedburner.com/ccim/podcasts • Twitter • http://twitter.com/statuses/user_timeline/15942087.rss • NAR • http://www.realtor.org/technology/nar_rss_feeds

  47. How to Set Up a Google Personalized Homepage • Set your browser to the Google Personalized • www.google.com/ig • Recognize that the default personalized home page is fairly generic, but fortunately can be easily changed to something interesting to you. You can click "Select theme" on the right side of the page. Once you click it, you'll see a several different themes. Click the one you like best and save it. You can then enter your zip code/hometown to make the pictures and colors change throughout the day according to local sunrise and sunset times. • You should see a title under the Google search box and buttons saying "Welcome to your Google homepage. Make it your own." Click on Make it Your Own to access some of the exciting things you can add to your homepage.

  48. How to Set Up a Google Personalized Homepage Choose from feeds in the news, tools, communication, etc. categories on the left of the page by clicking on the appropriate word. Click on the add now button below the wanted feature. After you have added all the features you wish to add, click on the Back to homepage link in the top left hand corner. Now comes the time for personalization. For example, we can change the weather report from "Happy, Texas" to your real location or locations by pressing edit in the blue bar above the weather. Then enter your desired location and press add. Finally un-check the box for "Happy, TX" and press save.

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