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Social Media 101

Social Media 101. By Kristina Courtnage Bowman. What is social media?. Social networking: http://www.youtube.com/ watch?v =6a_KF7TYKVc&NR=1 Yochai Benkler : The Wealth of Networks: How Social Production Transforms Markets and Freedom “network information economy”

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Social Media 101

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  1. Social Media 101 By Kristina Courtnage Bowman

  2. What is social media? • Social networking: http://www.youtube.com/watch?v=6a_KF7TYKVc&NR=1 • YochaiBenkler: The Wealth of Networks: How Social Production Transforms Markets and Freedom • “network information economy” • Empowers consumers to rate, recommend, comment (2-way communication) Social Media 101 Kristina Courtnage Bowman @kris_bowman

  3. Why use social media? • 74% of people who go online in the U.S. visit social networks and blogs • Average 6 hours, 35 minutes per month on social networks and blogs (Nielsen, 2010) • Half (47%) of internet users ages 50-64 and one-in-four (26%) users ages 65 and older now use social networking sites (Pew Research, 2010) Social Media 101 Kristina Courtnage Bowman @kris_bowman

  4. Personal online identity and brand Exercise 1: • What are my core values? (name 3) • What is my mission? • What are my professional goals? Social Media 101 Kristina Courtnage Bowman @kris_bowman

  5. Building your online brand (3 C’s) • Content • Status updates, news, links, photos, video, geolocation data • Contacts • Friends, followers, fans, connections • Consistency • Commit to contributing to your blog, Twitter feed, Facebook page every _______ (day, week, month) Social Media 101 Kristina Courtnage Bowman @kris_bowman

  6. Finding information with Twitter Social Media 101 Kristina Courtnage Bowman @kris_bowman

  7. @TheBeginning • Twitter handle (@UWComm) • Used to reply to a post or it can be used to give credit to a source when retweeting. • Retweet • "Sounds interesting! RT @connettivity: Chatted about China vs. Hong Kong Internet usage w/ @jocelynsation, @UWComm student from Hong Kong." Social Media 101 Kristina Courtnage Bowman @kris_bowman

  8. URL shorteners • tinyurl (customize link) • bit.ly (tracks link statistics) • goog.gl • Built-in to Twitter clients (ow.ly) Social Media 101 Kristina Courtnage Bowman @kris_bowman

  9. News Tweets • @cnnbrk (CNN Breaking News) • @msnbc_us (MSNBC) • @nytimes (New York Times) • @seattletimes • @seattlepi • @KING5Seattle • Comprehensive list Social Media 101 Kristina Courtnage Bowman @kris_bowman

  10. Communication Tweeps • @NatComm • @UWComm • @AEJMC • @Poynter • @PRSA and @PRSAPugetSound • @APStylebook • @AWCConnect Social Media 101 Kristina Courtnage Bowman @kris_bowman

  11. Lists • @UWComm/localmedia • @UWComm/uw • @UWComm/comindustry • @moniguzman/journalism Social Media 101 Kristina Courtnage Bowman @kris_bowman

  12. #Hashtags • #mcdm • #nca2010 and #ona10 • #spjwash • #onasea • #pr • #followfriday or #FF • #teamrhetoric Social Media 101 Kristina Courtnage Bowman @kris_bowman

  13. #mcdm Social Media 101 Kristina Courtnage Bowman @kris_bowman

  14. Using Twitter’s API • Hootsuite • Tweetdeck • Twhirl Social Media 101 Kristina Courtnage Bowman @kris_bowman

  15. Twitter Exercise • Sign up for a Twitter account. • Follow 5 news sources or people. • Follow 2 lists. • Send 2 Tweets – one should be a Reply (@) or a Retweet (RT @). Social Media 101 Kristina Courtnage Bowman @kris_bowman

  16. LinkedIn • Makes connections visible • Helps you build a network of people you can go to when you are looking for work, looking for someone to hire, or just looking for topical advice • LinkedIn Groups raises your visibility and allows you to send messages to people who you are not directly connected to. Social Media 101 Kristina Courtnage Bowman @kris_bowman

  17. LinkedIn Search • People search • Company search (follow companies) • Job search • Answers search • Groups search Social Media 101 Kristina Courtnage Bowman @kris_bowman

  18. LinkedIn Apps • Reading List by Amazon • SlideShare Presentations • Lawyer Ratings • Portfolio Display • Real Estate Pro • Wordpress • Events Social Media 101 Kristina Courtnage Bowman @kris_bowman

  19. Tips for LinkedIn • Fill out profile completely so contacts can find you more easily • Use a professional-looking photos (only enough space for a headshot) • Have a clearly defined goal. • Send personal notes when making connections. • Get recommendations before you need them. Social Media 101 Kristina Courtnage Bowman @kris_bowman

  20. LinkedIn Exercise • Take a few minutes to look at your LinkedIn profile and see if it matches the mission and professional goals you outlined earlier. • If you don’t have a LinkedIn profile start thinking about what you would include. • Talk with a partner about your profile or what you will put in your profile. Give each other feedback. Social Media 101 Kristina Courtnage Bowman @kris_bowman

  21. Why use Facebook? • Keep in touch with friends/family • Share photos • Plan events • Promote business or organization • Promote Causes • Virtual meeting space for groups • Play games Social Media 101 Kristina Courtnage Bowman @kris_bowman

  22. Rule #1 • Don’t write anything you wouldn’t want your mother/boss/whole world to see. OR • Don’t write anything you wouldn’t print on a T-shirt and wear to the mall. Social Media 101 Kristina Courtnage Bowman @kris_bowman

  23. Facebook Settings • Privacy Settings • Account Settings • Edit my profile (near picture) • Find friends Social Media 101 Kristina Courtnage Bowman @kris_bowman

  24. Facebook status updates • Updates • Links • Photos • Videos (upload your own or link from YouTube) • Places • News feed and news feed settings (bottom) Social Media 101 Kristina Courtnage Bowman @kris_bowman

  25. Friend Requests • Decide what your policy is for accepting friend requests • It’s OK to “ignore” friend requests Social Media 101 Kristina Courtnage Bowman @kris_bowman

  26. “Like” pages • Businesses • Organizations • Causes • http://www.facebook.com/uwcommunication Social Media 101 Kristina Courtnage Bowman @kris_bowman

  27. Facebook groups • Work best for “closed garden” communication Social Media 101 Kristina Courtnage Bowman @kris_bowman

  28. Facebook apps • Third-party games, quizzes and other utilities • Example: Causes, Farmville, Mafia Wars • Check application settings occasionally Social Media 101 Kristina Courtnage Bowman @kris_bowman

  29. Tagging friends • Photos • Places • Status updates • You can untag yourself Social Media 101 Kristina Courtnage Bowman @kris_bowman

  30. Tough Questions • Do I friend my son/daughter/student/co-worker? • How much should I share? • Can I ignore a friend request? • What if someone else posts a picture of me I don't like? Social Media 101 Kristina Courtnage Bowman @kris_bowman

  31. Social Media and Public Records • National Archives and Records Administration (NARA) stance (2010): • “NARA and agencies must recognize that the majority of web 2.0 records, because of the function of the records, do not have permanent value.” • “NARA and agencies should recognize that a small percentage of web 2.0 content does have permanent or long-term value due to the content and way the information is being used.” Social Media 101 Kristina Courtnage Bowman @kris_bowman

  32. SM and Public Records (cont.) • NARA Recommendations • “Partnerships: NARA should work with other agency partners to identify best practices for capture and management of social media records. • Records Management in Policy: Agencies need to integrate records management requirements into their social media policy development and planning processes.” Social Media 101 Kristina Courtnage Bowman @kris_bowman

  33. Questions? Social Media 101 Kristina Courtnage Bowman @kris_bowman

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