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INFORMATION, EDUCATION AND COMMUNICATION STRATEGY FOR SANREM SOUTHEAST ASIA

INFORMATION, EDUCATION AND COMMUNICATION STRATEGY FOR SANREM SOUTHEAST ASIA. Dinah Q. Tabbada, Vel Suminguit and Lowela Valdez. goals. objectives. The goals of this IEC strategy are:

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INFORMATION, EDUCATION AND COMMUNICATION STRATEGY FOR SANREM SOUTHEAST ASIA

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  1. INFORMATION, EDUCATION AND COMMUNICATION STRATEGY FOR SANREM SOUTHEAST ASIA Dinah Q. Tabbada, Vel Suminguit and Lowela Valdez

  2. goals objectives • The goals of this IEC strategy are: • To draw and test innovations in technology and information packaging and dissemination among SANREM partners. • To effect increased awareness, develop positive attitude and persuade and motivate farmers to adopt technologies and practices towards sustainable agriculture and natural resource management.

  3. goals objectives • This IEC strategy aims to: • popularize, package and disseminate project outputs using an innovative communication strategy. • provide timely and appropriate information that will help strengthen capacities for environmental decision making among communities, government and academic institutions. • mainstream research results into the formal curriculum in the Philippines and Vietnam. • provide scientific information that will help advance research in sustainable agriculture and natural resource management. • analyze and identify the salient innovative features that enhance IEC effectiveness.

  4. THE AUDIENCE AND PARTICIPANTS OF THE IEC STRATEGY This IEC strategy covers the whole of SANREM in Southeast Asia and the host country, the USA. It has eight categories of audiences, namely: • scientific community, • chief executives and technical staff, • policy makers (at the municipal, provincial, and national levels), • the academe, • local communities, • extension agents, • local/national NGOs, and • the private sector.

  5. Audience Category Specific Location Point Persons/Institutions US and Philippines Principal Investigators (PI) • Science community Philippines Dulce Elazegui, Agnes Rola Tony Sumbalan, Jenny Liguton • Local executives and technical staff PIDS in Makati, ISPPS in UPLB SANREM Philippines • Policy makers US Philippines and Vietnam • Academe US-based PIs , Vicky Espaldon (UP Diliman), UPLB, Vel Suminguit (SANREM), CMU THE AUDIENCE AND PARTICIPANTS OF THE IEC STRATEGY

  6. Philippines Alex Tabbada (ICRAF) Jose Arances CMU-BIDANI • Local communities Philippines Alex Tabbada (ICRAF) Jose Arances, CMU • Development Facilitators, Agricultural Technicians/ Extension Agents UPLB/PIDS Philippines • Local/National NGOs Philippines • Private sector UPLB/SANREM- SCO THE AUDIENCE AND PARTICIPANTS OF THE IEC STRATEGY Audience Category Specific Location Point Persons/Institutions

  7. STAGES IN THE IEC STRATEGY Stage 1. Assessment and Audience Segmentation Stage 2. Planning Stage 3. Design, Production and Pretest Stage 4. Media Use/Implementation/Documentation Stage 5. Monitoring and Evaluation

  8. STAGES IN THE IEC STRATEGY Stage 1. Assessment and Audience Segmentation • anaylsis of audience • analysis of audience by information/training needs • audience segmentation

  9. STAGES IN THE IEC STRATEGY Stage 2. Planning drawing of a communication strategy that spells out that steps, entry points, contact methods/modes, media selection and media mix, budget and schedule of activities

  10. STAGES IN THE IEC STRATEGY Stage 3. Design, Production and Pretest Involves communication/training specialists and the subject matter specialists. Pretesting at prototype stage for clarity, attractiveness, gender sensitivity and cultural acceptability. Based on the results of the pretest, the prototype will be revised for final production.

  11. STAGES IN THE IEC STRATEGY Stage 4. Media Use/Implementation/Documentation This refers to the implementation/and utilization of the IEC materials.

  12. STAGES IN THE IEC STRATEGY Stage 5. Monitoring and Evaluation The IEC team will set its guide for the monitoring and criteria or indicators for assessing impact, but will assist the external evaluator, who may have a separate plan and a different strategy, in the conduct of impact/effects assessment.

  13. THE CORE MESSAGES, APPROACHES, AND MEDIA Technologies/Processes/Tools Developed or Adapted and Used by SANREM Technologies • Agroforestry (ICRAF-SANREM) • Soil and Water Conservation (ICRAF) • Seed technology and Nursery Management (ICRAF-SANREM) • Geographical Information System (GIS)(c/o Dr. Antonio Sumbalan) • Water Erosion Prediction Project (WEPP) (Dr. Victor Ella) • PCARES (Dr. E. Paningbatan) • Simulation Model (Dr. Gerald Shively) • Water Quality Test Kit (Tigbantay Wahig/HPI/Auburn University)

  14. THE CORE MESSAGES Processes Developed or Adapted and Used by SANREM • Participatory Landscape Lifescape Appraisal(PLLA) • Natural Resource Management and Development Plan (NRMP) • Policy analysis(PIDS in Makati, ISPPS in UPLB SANREM) • Agroforestry Seed Association of Lantapan (ATSAL) • Landcare(Lantapan Landcare Association) • 6.Community-based Water Watch (Tigbantay Wahig)

  15. Peer Reviewed Publications Comics Farmers’ Forum Press releases Training Flyers Field Day Visits Folders face to face print Calendar Computer- based taining Monographs interactive and film SANREM Website and data bases Poster via (Warik warik, PUJ) broadcast Computer-based simulation models GIS Radio (SOA, spots/plugs) STAGES IN THE IEC STRATEGY – The Media Figure 1. Media and media mix to carry messages for information, education and communication levels.

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