How to Get, Keep, and Engage on Social Media

1. How to Get, Keep, and Engage on Social Media Chere Schmidt and Rhen Wilson

2. Kentucky Campaigns

3. Facebook Contest • During the Kentucky Only One campaign, users will enter to win a vacation package. • When users visit the page, they will be directed to the Facebook app

4. Call-to-Action “Like” Reveal Page The images here show examples of creative Facebook Reveal Images. After “Like” Before “Like”

5. Sign-Up App • After new fans click “Like,” they can enter form forcontest. Prominent call-to-action The entry form will require basic info and a check box for users to “uncheck” to opt-out of email communications from KentuckyTourism.com.

6. Sharing the Fun • Once users are signed up, they will be asked to share it with their friends. Prominent social buttons for Facebook and Twitter and a call-to-action will encourage participants to share the sweepstakes with their friends and followers.

7. Fan of the Week Promotion • Fans of KY’s Facebook page will submit photos of themselves inKentucky. Thefavorite of theweek will bedisplayed in theprofile pic.

8. How Can the Regions Help? • Develop a calendar that is in sync with Kentucky’s promotions • Post on Facebook, Twitter and other appropriate social networks on ideal days

9. How Can the Regions Help? • Create two-way communications with Kentucky’s social networks • Tagging and Mentioning each other • On Facebook: Tagged posts show up on the taggee’s Wall (Exposure for you) • On Twitter: Mention tweets (@handle) can help easily navigate followers to KY’s page.

10. How Can the Regions Help? • Promote your Only One • If your region is one of Kentucky’s Only One, be sure to promote this on all social channels • Show off your Only One Badge on your channels

11. Engagement

12. Fan Gating • Entice people to “Like” you page by promising exclusivity • Content • Deals • Discounts • Contests

13. Fan Gating • Exclusive Content

14. Fan Gating • Exclusive Deals

15. Fan Gating • Exclusive Discounts

16. Fan Gating • Exclusive Contests

17. Sponsored Stories • Facebook’s ads platform offers targeted ads that entice your fans’ friends to “Like” your page.

18. Sponsored Stories • Page Like Story

19. Sponsored Stories • Page Post Like Story

20. Sponsored Stories • App Share Story

21. Utilize Videos 3 Billion Global Views a Day!The total U.S. Internet audience engaged in roughly 5.1 billion viewing sessions for the entire month of April 2011 Source: TechCrunch.com, May 2011

22. Utilize Videos • Create a YouTube Brand Channel

23. Utilize Videos • Other tips • Always allow comments on YouTube Videos • Embed YouTube video on your site • Use SEO keywords in your titles, description, tags, and even in the video itself

24. Create Good Content • People want and expect content from you • When posting, try to always include: • Links • Photos • Videos • Think of posts as stories

25. Listen and Respond • The engagement credo: • Stop selling & start sharing • Stop talking & start listening • Find your advocates and support them

26. Best Practices

27. Editorial Calendar • Why? • Keeps you on track and sets goals • Spurs creativity

28. Editorial Calendar

29. Calls to Actions • In every post, include a clear call to action • “Read more” • “Like this to enter” • “Share this with friends” • “Retweet to win” • “Watch now”

30. Curating Content - Blogs • Create a blog Almost 200 millionblogs on the Internet

31. Curate Content - Blogs

32. Curate Content - Blogs

33. Social Media Policies • Internal: for youremployees • External: for your visitors “We ask that all comments and uploaded images remain both relevant and respectful to our community as a whole.”

34. Social-Site Integration • Make it easy for people to share your content

35. Social-Site Integration • Include Facebook’s free comments to keep the conversation on your site

36. Future Trends

37. Google+ • Estimated to reach 100 million users by end of Feb ‘12 • Males dominate • 7:3 male to female • SEO-friendly • Posts • Descriptions • Links

38. Google+

39. Google+ • Google+ loves multimedia

40. Pinterest • Pinterest allows you to share the beautiful, funny, crafty, and odd photo-links you find on the Internet by Pinning them • Social curator

41. Pinterest

42. Pinterest • Mostly women using it • Topics best suited • Travel • Retail • Photographers • Wedding • Crafts • Food

43. Instagram • Photo album site • Only available for iPhone but Android rumors abound • Can search photos by hashtags (ex: #kentucky) • A great source to find customer-created content to promote on your social networks • Use Ink361.com to search for photos (without iPhone)

44. Instagram

45. GetGlue • Enables users to “check-in” to activities rather than physical locations • Over 75 major television networks work with GetGlue • Over 2 million users

46. GetGlue • When users “check-in” to TV Shows, Music, Movies, even Books, they can win Stickers. • Unlike Foursquare, which gives virtual badges, GetGlue will mail you physical stickers • The stickers are limited, thus instant collectibles

47. Spotify • An online music collection • Unlike Pandora, YOU control what music you listen to • You can create music channels for you region or event

48. Spotify

49. The End