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ENGAGE CUSTOMERS WITH SOCIAL MEDIA

ENGAGE CUSTOMERS WITH SOCIAL MEDIA. Josh Chiles – CEO Engaged!. Today’s Engaging Agenda. Who is Josh Chiles Start Engaging on Facebook – Statuses Start Engaging on Facebook – Photos Increase ”Likes” – Facebook Advertising Increase “Likes” – Landing Pages Creating Content for YouTube

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ENGAGE CUSTOMERS WITH SOCIAL MEDIA

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  1. ENGAGE CUSTOMERS WITH SOCIAL MEDIA Josh Chiles – CEO Engaged!

  2. Today’s Engaging Agenda • Who is Josh Chiles • Start Engaging on Facebook – Statuses • Start Engaging on Facebook – Photos • Increase ”Likes” – Facebook Advertising • Increase “Likes” – Landing Pages • Creating Content for YouTube • Start Engaging on Twitter • Start Engaging on Your Blog • Start Engaging with QR Codes Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  3. Who Is Josh Chiles • Passionate about the Marine Industry • Worked at Prince William Marine Sales • Started using social media at PWM • Founded Engaged! to help businesses • Writes blog posts for Boating Industry • Teaches social media classes for the NMMA • Has just created the most powerful social media management dashboard for business Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  4. Start Engaging on Facebookby Posting Status Updates • Don’t automate Twitter updates to your Facebook page. They are different platforms, so treat them differently. • Reply to users’ comments and ”likes” on your statuses. The more engagement, the more likely your post will make it to your community members’ News Feed. • Ask a hypothetical question. (Example: ”A family that boats together, ___ together.”) • Share information about your company: news coverage, job openings, promotions, and milestones. Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  5. Start Engaging on Facebookwith Photos • Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. • Post a photo and ask for a caption. • Share pictures from a local meet-up, event, cruise or boat show. • Post pictures from a conference. MDCE • Post pictures of your inventory. Use the captions for descriptions. • Use the top photo strip of your Facebook page in a creative way. Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  6. Start Engaging on Facebookwith Photos Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  7. Start Engaging on Facebookwith Photos • Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. • Post a photo and ask for a caption. • Share pictures from a local meet-up, event, cruise or boat show. • Post pictures from a conference. MDCE • Post pictures of your inventory. Use the captions for descriptions. • Use the top photo strip of your Facebook page in a creative way. Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  8. Start Engaging on Facebookwith Photos Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  9. Start Engaging on Facebookwith Photos • Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. • Post a photo and ask for a caption. • Share pictures from a local meet-up, event, cruise or boat show. • Post pictures from a conference. MDCE • Post pictures of your inventory. Use the captions for descriptions. • Use the top photo strip of your Facebook page in a creative way. Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  10. Start Engaging on Facebookwith Photos Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  11. Start Engaging on Facebookwith Photos • Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. • Post a photo and ask for a caption. • Share pictures from a local meet-up, event, cruise or boat show. • Post pictures from a conference. MDCE • Post pictures of your inventory. Use the captions for descriptions. • Use the top photo strip of your Facebook page in a creative way. Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  12. Start Engaging on Facebookwith Photos Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  13. Start Engaging on Facebookwith Photos • Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. • Post a photo and ask for a caption. • Share pictures from a local meet-up, event, cruise or boat show. • Post pictures from a conference. MDCE • Post pictures of your inventory. Use the captions for descriptions. • Use the top photo strip of your Facebook page in a creative way. Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  14. Start Engaging on Facebookwith Photos Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  15. Start Engaging on Facebookwith Photos • Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. • Post a photo and ask for a caption. • Share pictures from a local meet-up, event, cruise or boat show. • Post pictures from a conference. MDCE • Post pictures of your inventory. Use the captions for descriptions. • Use the top photo strip of your Facebook page in a creative way. Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  16. Start Engaging on Facebookwith Photos Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  17. Increase Facebook “Likes”Facebook Advertising • The most targeted form of advertising • Connect with over 750 million potential customers or keep it super local • Choose your audience by location, age, sex, collage, likes and interests • Ads use both text and image • Promote your Facebook Page, website or event Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  18. Increase Facebook “Likes”Facebook Advertising Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  19. Increase Facebook “Likes”Facebook Advertising • Set a daily budget you’re comfortable with • Test different ads to see which works best • Choose to pay only when people click (CPC) or see your ad (CPM) Engage Customers With Social Media Josh Chiles CEO Engaged! What is the most important part of your Facebook ad? www.StartEngaging.com

  20. Your Landing Page! Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  21. Increase Facebook “Likes”Landing Pages • Don’t let your first time visitors land on your wall. Welcome them & ask for a ”like” • Use a reveal tab (Must ”Like” your page before gaining access) • Different landing tab ideas… • Welcome • Sweepstakes / Contest • Shopping Cart • Deals / Exclusive Offers • Photo Showcase • Document Download (Winterization form) Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  22. Creating Content for YouTube • Keep it simple and short – under 2 minutes • Use video or create a slideshow • Content ideas… • New, used and brokerage inventory walk around and features • Events and boat shows (set-up, during and after) • How-to’s(start-up and shut-down guide, navigating your boat, changing your oil) • Using pulp culture, create a spoof (Parks Marina used the highly popular Super Bowl ad “The Force” with mini Darth Vader to create a spoof for Cobalt Boats) Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  23. Benefits of Using Twitter • Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. • Building Brand Awareness • Reach out and engage with your target audience. • Online Reputation Management • Promote your blog, newsletter and events. • Gaining Valuable Feedback • SEO Boost - driving traffic to your website • Real time information Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  24. Start Engaging on Twitter • Don’t automate Facebook updates to your Twitter account. They are different platforms, so treat them differently. • Share, share, and share some more. People like to have their content shared. But make sure it’s relevant. • Share your newsletters, blog posts videos and pictures. • Monitor for mentions, retweets and hashtags (#MDCE) • Live Tweet from events using a hashtag • Use keyword searches and Twitter lists to find great content. Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  25. Start Engaging on Twitter Make sure pictures you upload or share are relevant as they are displayed on your profile. Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  26. Benefits of Blogging • Nearly every customer who walks into your business has already seen your social media profiles and website. • Blogging helps generate organic (free) search results. • Blogging helps attract inbound links back to your website which increases your Search Engine Optimization (SEO). • Blogging positions yourself as the local industry leader and builds credibility. Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  27. Start Engaging on your Blog • Use Tumblr or Wordpress as your blogging platform (free to set-up). • Make sure your blog matches the theme of your website (branded). • Creating content?? – what are the 5 most popular questions your customers ask? Now you have your first 5 blog posts. • Create tags for each blog post. Tags are topics from your post (ex. Boat brand, dealership name, city, wakeboarding) Tags help people discover your content. • Monitor for comments and interact. Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  28. Benefits of Using QR Codes • QR Codes can be read anytime, anywhere with mobile phones. • QR Codes are easily shared from mobile phone to mobile phone and build community. • QR Codes bridge the gap between offline and online media. • QR Codes provide a clear call to action. • QR Codes contribute to your SEO. • QR Codes allow you to measure offline performance. Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  29. Start Engagingwith QR Codes • Create QR Codes to link to inventory on your website. Place this on stock cards. • Create QR Codes to link to the manufactures YouTube video of new inventory. Place this on the boat. • Create QR Codes to link to your social media profiles. Add to business cards and fliers. • Create QR Codes to link to how-to videos on YouTube. Add a QR Code near the helm so when a customer scans it, it links to your start-up/shut-down YouTube video guide. Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

  30. Thank you ;) If you have any questions, please feel free to contact me. Email: Josh@StartEngaging.com Twitter: Twitter.com/StartEngaging Facebook: Facebook.com/StartEngaging Phone: 571-357-3121 Website: StartEngaging.com Engage Customers With Social Media Josh Chiles CEO Engaged! www.StartEngaging.com

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