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Using Twitter to Engage with Your Customers

Using Twitter to Engage with Your Customers. Jenny Rees UNL Extension Educator @ jenreesources. Objectives: Learn What Twitter is How to build and monitor your company brand How Twitter can be used to engage your customers . https://business.twitter.com. Twitter Terminology.

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Using Twitter to Engage with Your Customers

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  1. Using Twitter to Engage with Your Customers Jenny Rees UNL Extension Educator @jenreesources

  2. Objectives: • Learn What Twitter is • How to build and monitor your company brand • How Twitter can be used to engage your customers

  3. https://business.twitter.com

  4. Twitter Terminology • Twitter Handle: Your Twitter name which begins with the @ symbol. Consider as part of your branding strategy. Consider length. • Tweet: Your message in 140 characters. • Re-Tweet: Sharing the message with one’s followers. • Followers: People who view what you say-they don’t need permission unless you change your security settings. • Tweep: People who tweet.

  5. Direct Messages (email) Twitter Settings Compose a new tweet

  6. Direct Messages (email) Twitter Settings Compose a new tweet

  7. Hashtags • A way to easily search for keywords, phrases, monitor brands, etc. on Twitter. • Have a # sign before the word. • Examples include: #beef #food #plant14 #harvest14 #agchat #water • Using hashtags helps spread your message to more people. • Important to know key words/phrases within the industry you’re working.

  8. What are Your Goals?

  9. Engage Your Customers • People like to interact with a person behind the brand. • Ask customers their thoughts. Use their twitter handles. • Don’t always be selling something other than yourself. • Listen to what they’re saying.

  10. Monitoring/Building Your Brand • http://hootsuite.com • http://tweetdeck.com • http://twazzup.com • http://tweetreach.com • http://hashtagifyme.com • Google Analytics • Largest following: Crowdbooster or SocialBro

  11. Jenny Reesjrees2@unl.eduBlog: http://jenreesources.wordpress.comTwitter: http://twitter.com/jenreesources LinkedIn: http://www.linkedin.com/in/jenreesources Pinterest: http://pinterest.com/jenreesources/

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