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Making life easier for you

Making life easier for you. Presented by: Loredana Marta and Andrei Cursaru. Content. Executive Summary Business Profile Market and Competitors Marketing and Public Relations Finance plan (Development) Profit and loss statement (Development ) Future outlook. Executive Summary-USP.

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Making life easier for you

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  1. Making life easier for you Presented by: Loredana Marta and Andrei Cursaru

  2. Content • Executive Summary • Business Profile • Market and Competitors • Marketing and Public Relations • Finance plan (Development) • Profit and loss statement (Development) • Future outlook

  3. Executive Summary-USP What is this product? • Disposable thermometer • Fever indicator patch • Color symbolizes stages of sickness Why do you need it? • hyginical • efficient • user friendly • practicalandportable

  4. Executive Summary-Technical How does it work? • Process liquid to solid=crystallization • More temperature=> liquid phase low- Violet, Red • More temperature=>solid phase high-Blue

  5. Executive Summary-Corporate Identiy Corporate Identity Corporate Communication Name:Paracelsius Slogan: Making life easier for youAdvertising: Propaganda, Internet Media, Fliers with product sample Corporate Behavior Ownership Performance and client orientation, Supplier and employee friendly Corporate Design User friendly, Clean and effectiveimage of the product

  6. Business Profile • Legal form: Limited liability company • Team and team roles: Andrei Cursaru: CEO Thomas Caganek: Research and Development Max Spohn: Finance Erik Sulimma: Marketing Christian Schmidt: Customer Service • Location: Outskirts of Vienna • Value of chain: Sales and marketing of Paracelsisus

  7. Market and Competitors • Characteristics of market branch: Pharmaceutical medicine • Target customers: • Children, retirementhomes, peoplewithdisabilities, travelers, athletes, first-aidkit • Market analysis: Debatable • Competitor analysis: Fever Bugz and Kangdi

  8. Marketing and Public Relations • Price calculation: 10 EUR pack of 15 pieces, 1 EUR one patch • Distribution: Pharmacies, Kindergartens • Advertising concept: • Mouth propaganda-Doctors recommendation • Internet media • Fliers with samples • Medicinal magazines

  9. In Development Finance plan: • Expected Turnover in year 1, and the next 5 years • Expected break even point • Expected costs ( fixed and variable) • Financial needs in founding phase • Loan Profit and loss statement

  10. Future outlook • Positive developments: End of May-Prototype • Negative developments: Production • Product development: Fluorescentchemicals • Diversification, expansion: Focus more on customers (Ex. athletes, travelers) • Strategies on a European scale: • National scale Austria for testing (1 year) • German speaking regions(3 years) • S-W Europe (5 years)

  11. Thank you for your attention!

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