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The Citadel – BADM 750

The Citadel – BADM 750. Building a Successful Business Using the Internet. My Experience (Instructor). Five years at the Air Force Academy, two years at The American University, and at the Citadel School of Business Administration since January 2007.

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The Citadel – BADM 750

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  1. The Citadel – BADM 750 Building a Successful Business Using the Internet SiteSell Education

  2. My Experience (Instructor) • Five years at the Air Force Academy, two years at The American University, and at the Citadel School of Business Administration since January 2007. • Five years teaching management and leadership skills to companies in South Carolina. • Since 2003, Certified webmaster using tools taught in this course to help client businesses improve results. • Instructor Pilot in fighters and bombers. NOTE: played a lead role in the national deployment of the National Guard’s Distance Training Network SiteSell Education

  3. What You Need To Succeed • BRAIN AND… • MOTIVATION BAM! SiteSell Education

  4. 3 Biggest Online Dangers – is it all a fad? • Having an offline business mentality. • Believing you make money overnight. • Building Web sites that don’t work. SiteSell Education

  5. What Works Online? – Not like opening a business on Main Street • Quality relevant information • Targeted traffic • Trust and credibility SiteSell Education

  6. Content Is The Key To Success • High-value content related to your business. • Content written to please your visitors. • Content written to please Search Engines. • Content that connects and builds relationships. SiteSell Education

  7. To Succeed, All You Need To Do Is • Follow a proven PROCESS. • Identify and develop the best Site Concept. • Write original site content based on your passion. • Implement proven money-generating techniques. SiteSell Education

  8. The Process Is SimpleFocused Theme Supported by Keyword-focused Content C-T-P-M SiteSell Education

  9. C-T-P-M - a four letter word • Content • Traffic • PREsell • Monetize “Building Income Through Content” SiteSell Education

  10. Successful Online Entrepreneurs Are… • Against Get-Rich-Quick thinking. • Motivated to persist and succeed. • Forward-looking and forward-moving. • Always working towards long-term profit generation Danny De Vito in The Renaissance Man: “The choices we make dictate the lives we lead” SiteSell Education

  11. The #1 E-Commerce Reality Nothing happens by accident in the world of computers, the Net, and customer response. There is always a reason for what happens, good or bad, and that reason is… YOU SiteSell Education

  12. Tell Us About Yourself • What’s your name? • How did you hear about the course? • What convinced you to sign up for it? • What are your expectations? SiteSell Education

  13. The Process The Successful Online Business Process… •C-T-P-M • It works! • PREsold traffic converts to customers. ======================== • http://proof.sitesell.com/edu.html • http://results.sitesell.com/edu.html SiteSell Education

  14. The Basics For Building Your Successful Online Business • Emulate 100s of successful SBIers. • Take it one step (day, week) at a time. • Follow DAYS 1-10 of the Action Guide. • Prepare a solid foundation in DAYS 1-5. • Create high-value content in DAYS 6-10. SiteSell Education

  15. The Building Process SiteSell Education

  16. Use the Right Tools You have the complete set of tools/services to: • Do precise market research. • Develop your best Site Concept. • Create CONTENT. • Attract targeted TRAFFIC. • PRESELL visitors/prospects. • MONETIZE (i.e., generate income). SiteSell Education

  17. The Key Is C-T-P-M - and Content is first • Content • Traffic • PREsell • Monetization SiteSell Education

  18. What Makes Good Content? – example next • Related to your theme. • Written to please your visitors. • Written to please Search Engines. • Builds positive relationships. SiteSell Education

  19. Anguilla-Beaches.com SiteSell Education

  20. Anguilla-Vacation.com SiteSell Education

  21. Best Anguilla Restaurants SiteSell Education

  22. World Class Dining SiteSell Education

  23. Making the Search Engines Happy • Anguilla beaches.com Alexa rating: 26,067 • Anguilla tourist board Alexa rating: 373,287 The lower the rating, the better. SiteSell Education

  24. Traffic = keywords + content • Right keywords help people find you (through the Search Engines). • Quality Content attracts targeted traffic. • More Content attracts even more Traffic. • Traffic is the lifeblood of a good site. SiteSell Education

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  26. What Is PREselling? – vital to CTPM • PREselling is the online version of relationship building. • PREselling warms up your prospects by building their trust and respect for you. SiteSell Education

  27. Ways To Presell – Examples follow • Provide quality content pages. • Offer a free e-book. • Set up a free e-course. • Publish a free newsletter. • Announce a weekly surprise. SiteSell Education

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  33. Monetize – Examples follow • Do not rush into it. • Don’t sell or prod your visitors to buy. • Do gently lead your visitors to click through to one of your income streams. SiteSell Education

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  41. 15 Minute Break Upon return, getting started with building your business SiteSell Education

  42. Get Ready for Site Build It! • Let’s go to www.webct.citadel.edu for your Student Reference Page • Log into mail.google.com. • Read “Get Ready For Site Build It!” e-mail. • Get SBI! username and password. • Log into Brainstorm It!. SiteSell Education

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  44. Case Study This real site example: • Follows the C-T-P-M process. • Guides you in building your business. • Makes your homework easier. SiteSell Education

  45. Meet Tobi! SiteSell Education

  46. Tobi’s Business Goals – Her first task is next. • Wants to build an online business. • Wants to be independent. • Wants to make money now and in the future. SiteSell Education

  47. Deciding On A Site Concept Your Site Concept must be: • In demand. • Not too broad. • Something that excites you. • Delivers high ROI potential. SiteSell Education

  48. The Site Concept Process – Doing some research • Choose 3 themes/concepts that interest you. • Do market research on all 3 (via Brainstorm It!). • Choose the one with the most profit potential. SiteSell Education

  49. What Your Research Will Reveal • The type of information that people are looking for. • How often people search for the information. • What competitors provide and how they present it. • The type of content you’ll need to deliver and how. SiteSell Education

  50. Your Research Tool – next what research it will do for you Brainstorm It! SiteSell Education

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