TEASER TRAILER ANALYSIS. THE HANGOVER PART II

1. TEASER TRAILER ANALYSIS. THE HANGOVER PART II http://www.youtube.com/watch?v=l9CF8l6Pe8w

2. Here we see a very familiar shot shown before nearly all movie teaser trailers. It clearly states that the upcoming teaser trailer is only approved for appropriate audiences. Here the logo and name of the studio behind this movie, (which has yet to be introduced) is revealed. This is a very popular name as it is also behind movies such as Harry Potter and The Dark Knight. Showing that Warner Bro's are behind this movie will add immediate attraction as it is one of the big five companies in the world and the movies related to it are those which are successful. The music begins on this shot, the tone is immediately set as the viewer is encouraged to believe that this is a movie which is not intense or horror but in fact perhaps quirky.

3. Legendary Pictures is the production company behind the movie. Producing movies such as the very successful Batman Begins and The Dark Knight, this shot introduces the production company and therefore, continues to build up the high expectations of what movie is about to be advertised. However with this continuing music, the viewer is still very much confused as to what movie could be shown.

4. The music continues to carry the light mood while white writing appears on a contrasting black screen in order for what has been wrote to stand out to those viewing this teaser trailer. It says 'In 2009' this instantly gives the reader a clue that perhaps this is a sequel and therefore heightens the anticipation to see what movie it is as the previous part must have been successful in order for a sequel to be made. With a forceful beat to the music the writing immediately changes to 'They said...' This is a very clever way to continue to build excitement in the viewers as now the public has been brought into the movie. This indicates that the movie was very much talked about and therefore, it is more than likely that those watching will know what this movie is. This is the first shot which is exposed to the viewer. However, it gives the viewer no clue as to what movie it is. However, although the setting is an empty wooden hallway in a building, the viewer does not feel the sensation of fear due to the brighter lighting and the slow, calm pace of the zoom in the camera.

5. The font from the previous two shots is reinforced now with what real people have said about the previous instalment of the movie. This shot begins to give the viewers clues as to what the movie was about thus; making the viewer guess what movie is currently being advertised. In smaller writing the name of the person is stated in order to ensure that the viewers know that the public has been involved in the movie in some way. Here the camera is almost portraying a point-of-view shot, as if someone is slowly observing the mess of the room. The mess ties in perfectly with what has been wrote on the screen, 'party'. With this word the viewer is made to believe that there has yet been another party in this new instalment of the movie. The sentence by this person is particularly striking with the phrase, 'twisted dreams'. This makes those watching think that this is a movie which is perhaps random and has many events happen in that one night of the party. The fact that a person from Rolling Stone has said this shows that the movie is indeed a success as it reveals a diverse range of people do like this as the previous shot was from someone from the Philadelphia Daily News therefore, enhancing the brilliance of the movie. The music has a slight difference in this shot as an artist starts rapping in this shot. The music fits perfectly in this particular shot as the lyric is: "What the hell have ya'll done?" and this is along the lines of what the viewer is thinking due to the mess of the room. This lyric therefore, makes the viewer curious as to what has actually occurred in order for such chaos to be made. This therefore, once again gives the viewer a clue as to what they can expect in this movie.

6. Here the camera is almost portraying a point-of-view shot, as if someone is slowly observing the mess of the room. The mess ties in perfectly with what has been wrote on the screen, 'party'. With this word the viewer is made to believe that there has yet been another party in this new instalment of the movie. The sentence by this person is particularly striking with the phrase, 'twisted dreams'. This makes those watching think that this is a movie which is perhaps random and has many events happen in that one night of the party. The fact that a person from Rolling Stone has said this shows that the movie is indeed a success as it reveals a diverse range of people do like this as the previous shot was from someone from the Philadelphia Daily News therefore, enhancing the brilliance of the movie. The music has a slight difference in this shot as an artist starts rapping in this shot. The music fits perfectly in this particular shot as the lyric is: "What the hell have ya'll done?" and this is along the lines of what the viewer is thinking due to the mess of the room. This lyric therefore, makes the viewer curious as to what has actually occurred in order for such chaos to be made. This therefore, once again gives the viewer a clue as to what they can expect in this movie.

7. Here the question is still lingering in the viewers head as of what actually happened in the room due to the fact that a beetle is walking around the characters drinks and cigarette. However, the alcohol is a further notification that a party has occurred in this building. The genre has yet to be identified in this teaser trailer and therefore, the viewer has yet to guess what movie it is. The further compliment in this shot really heightens the expectations of this particular movie as now a person from Chicago Sun-Times has mentioned it. This therefore, makes those watching feel that the movie about to be exposed will not be a disappointment as the first one seemed to be such a success.