Fixing broken links & improving seo - Infipi

1. Fixing Broken Links & Improving SEO Infipi Technologies Pvt Ltd

2. What are broken links? • How to find broken links? • How does it affect the website performance? • How to fix them and improve website SEO? Broken links creates a bad impact on website performance as it stops the user to navigate the website and couldn’t find the right information. Google find it annoying that your website is not providing great user experience and then results in decreasing the website ranking.

3. What are broken links? Broken links are those links that triggers a message to the website visitors that this page is no longer existing and shows 404 error. Broken links are not only annoying but they also results a negative impact on User Experience and hence your SEO efforts. There are basically 2 types of broken links: • Internal • External

4. Internal Links:These links refers to the anchor texts that goes from one page to another page of your website. These are the links you most control of your website. Make sure when you make changes on the website content, these links are appropriate according to the text and referring page + working. SEO experts must insert them carefully to avoid 404 errors. External Links:External links refers to the links that goes from your website to other’s website. These links do not have our control. Therefore, SEO company gurgaon need to devote more time to link correctly on valid websites and checking time to time.

5. Broken links will affect…... Your revenue Bounce rate Google ranking User experience

6. A broken page can disappoint your website visitor to search more on your website and might become a roadblock to your conversions. This will eventually decrease the probability of customer trust and their experience using the website. So don’t just make links, build links that are relevant to the information and are working. Revenue

7. A 404 error page frustrate your customer and force them to leave your website without taking any actions. A bounce rate is the amount of time the number of users spent and they immediately switch back from your website without visiting other pages. Thus 404 error or broken links can badly affect your website performance and reduce website rank. Bounce Rate

8. A broken link stops the google crawlers to further index the website pages and hence reduce the website ranking. Bounce rate and some of the pages which are not indexed can definitely reduce the keyword rankings of the website. SEO services gurgaon works concisely on broken links and reduce the possibilities of lower rankings. Google Rankings

9. How to find broken links?

10. Tools to check dead links Google Analytics A free tool to give you all your website performance with reports and dead links. Ahrefs Premium tool to check your backlinks and website SEO deeply. Just enter your domain -> outgoing links -> broken links. Dead link checker A free tool to get report of all your broken and dead links. Small SEO tools Another free seo tool to get a check on your website inlinks and outlinks.

11. Fixing broken links The way to get rid of broken links is to monitor your website regularly. If the links are internal, that would be quite easy for you to de-index them either, or redirect to another relevant page. But if the link is external, it would take a longer time to fix it. SEOpressor tool monitors all your website links and help you to find and fix the errors easily. The external link which is showing 404 error must be checked carefully, its better to remove the link if it’s not important to your website else redirect them. The best Digital marketing company gurgaon keep track on these things for better website performance.

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