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ITU Centre of Excellence/AFRALTI Business Strategy for Telecom Somalia David Beard

ITU Centre of Excellence/AFRALTI Business Strategy for Telecom Somalia David Beard. Business Strategy. Introductions Name Current job Involvement in business strategy Current “Big Issue” for you at work. Business Strategy. Training Objectives Understand business strategy

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ITU Centre of Excellence/AFRALTI Business Strategy for Telecom Somalia David Beard

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  1. ITU Centre of Excellence/AFRALTI Business Strategy for Telecom Somalia David Beard

  2. Business Strategy Introductions • Name • Current job • Involvement in business strategy • Current “Big Issue” for you at work

  3. Business Strategy Training Objectives • Understand business strategy • Know your core competence • Know how to use your core competence to make profits

  4. Business Strategy Popular misunderstandings: • “Strategy is just for senior managers” • “Strategy is about external forces” • “Strategy is planning”

  5. Strategy is about the: creation delivery of value Business Strategy

  6. Business Strategy Value: • Share price + dividend (private sector) • Value for voters…better service (public sector)

  7. Business Strategy • Know your industry • Know your own strengths & weaknesses and develop your core competence • Know your customers’ needs • Know how they fit together

  8. Business Strategy Core Competence: “Focus on what you are good at”

  9. Business Strategy • Develop core competence • Divest non-core?

  10. Business Strategy P,C Price Cost Q Quantity profit = (P – C) X Q

  11. Business Strategy Internal Rivals Suppliers Entrants Five-Force Analysis (Porter) Buyers Substitutes

  12. Business Strategy Which is Your Strategy? 1. Fast and Flexible • How fast? • How flexible? • How do you maintain your competitive advantage? 2. Manage Value Chain • How do you manage each part of the value chain? • How do you ensure no one gets too powerful? • How do you ensure profitability for all participants?

  13. Business Strategy Business Strategy Annual Business Plan Balanced Scorecard

  14. Business Strategy • Staffs’ Needs • Recognition • Motivation • Growth • Quality • Processes • Systems Balanced Scorecard Customer’s Needs Owners’ Needs • Reliability • Responsiveness • Range • Value • Profitability • Success Kaplan & Norton, 1995

  15. Business Strategy Balanced Scorecard Financial Targets Customer Service Targets Internal Process Targets Learning and Growth Targets

  16. Business Strategy Social Obligation v Commercialism • Universal access • Social-driven • Standard pricing • Pay as you go • Market-driven • Pricing for profit Which Model?

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