Effective Ways to Enhance Your Conversion Rate Throughout Your Sales Funnel

1. Effective Ways to Enhance Your Conversion Rate throughout Your Sales Funnel Looking for the strategies and effective ways to enhance conversions at each stage of the sales funnel? You're at the right place. In this blog post, we are sharing different sales funnel stages where you can use the below mentioned effective ways to enhance the conversion rate throughout the sales funnel. Before we dive into the main topic, let us first explain a brief about the sales funnel. What are the sales funnel? It is a funnel-shaped strategic tool to visualise how prospective customers make a buying decision. It is wide at the top of the funnel because a lot of prospective leads enter. Eventually, the most engaged leads are filtered to the bottom of the funnel. These are the leads that turned into sales and repeat customers. Now, let's take a closer look at each of the sales to funnel stages and online marketing strategies to enhance the conversion rate at each stage.

2. A. How to increase conversion rate at Awareness stage? At this stage, the goal is to keep the customers coming back. You need to spread the awareness to show your existence among the audience. Only then people will know about your brand. You need to create the trust if you want them to buy your products or services. Follow the below-mentioned tactic to attract the audience: 1. Blogging 2. Social Networking and Publishing 3. Pay per Click Campaigns 4. Traditional Public Relations B. How to increase the conversion in consideration stage? At this stage, the goal is to get their email address. Make your people familiar with the business and keep them engaged with you. You encourage them to complete a small commitment to your business if they are not ready to buy the products. The best way to do this is to provide a lead magnet. It solves the problem and provides an email address in

3. exchange for it. You can use the following ways to boost the conversion: 1. Landing Pages 2. Calls to Action 3. Forms C. How to increase conversions in preference stage? Here, the goal is to pre-qualify the prospect. Now you have gathered all the attention of the prospective customers. The next step is to educate them about your company's offerings. Now they will have queries and you have to solve them. The main goal is to quality the customers by making them understand that your product is the right fit for them. Educate your prospects by following methods: 1. Email 2. Auto responder Series and Drips 3. CRM and Sales Integration D. How to increase conversion in the purchase stage? This is the stage where you make the sale. The customer will verify each and everything and ask every possible

4. query in their mind. After that, they will make a purchase. Provide your customers will equal opportunities to buy and do it often. Use the below-mentioned strategies: 1. ecommerce Promotion 2. Targeted, Transactional Content 3. Social Monitoring E. How to increase conversion in the loyalty stage? At the loyalty stage, the main goal is to make a sale again. The method of selling the products or services to existing customers is easy but finding a new customer and convincing him to buy your products is difficult. You have already invested a lot of time, energy and money in converting a prospective lead into a customer. So, why not using him for your new products. Use the following five marketing ways to enhance the conversion rate the loyalty stage: 1. Referrals 2. Resells 3. Upsells and Cross-sells 4. Reminders 5. Gratitude

5. Wrap up Now you have understood all the opportunities and effective methods for conversion throughout the sale funnel. Now you can concentrate on making smaller conversions and taking your prospective leads at the bottom of the funnel. This will not only enhance the conversion rate but also create a loyal customer base. Reference:https://medium.com/@interimincomemodel/effective- ways-to-enhance-your-conversion-rate-throughout-your-sales-funnel- d617665dd108