1 / 11

Reaching our target audiences in different ways

Successful outreach to charities requires a targeted communication strategy. Our approach first emphasizes understanding our audience by analyzing existing studies such as those from Statistics Canada and studies by Imagine Canada and Johns Hopkins University. By leveraging tools like the CRA database, we reorganized information for effective mass mailing and email newsletters. Collaborating with established networks like Philanthropie Québec helped us access diverse groups and associations. We utilized our website, social media, newsletters, and paid promotions to tailor our messages. A well-defined communication strategy and partnerships are key to maximizing impact.

iorwen
Télécharger la présentation

Reaching our target audiences in different ways

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Communicating for impact Reaching our target audiences in different ways

  2. Test Case: Information for Charities

  3. Our Strategy

  4. First and Foremost: Get to Know your Audience • We looked for existing studies • Statistics Canada 2003 Study: 13 000 non profits and charities (Activities, challenges) • Statistics Canada 2007 Study on donations, volunteering and participation. • Imagine Canada and John Hopkins University analysis of the non profit and volunteering sector.

  5. Leveraging Access to the CRA Database • Mining the database for information • Reorganising it • Using it: • Mass mailing • Email newsletter

  6. Using an existing network We networked with Philanthropie Québec Used their existing group Participated actively Linked to content

  7. Create Partnerships • Learned about the existing: • Groups, associations, etc. • Networks • Service providers • Communicated an adjusted message to their specific needs.

  8. Using Our Existing Tools • We leveraged our existing tools: • Website • Newsletter • Social Media • Corporate Brochure Add-on • Content Brochures • Trainings • Webinars • In person

  9. Use Commercial Tools of Promotion • Social Media Ads • pay-per-click ad campaign linking to online content. • pay-per-click ad campaign linking to our free training sessions.

  10. RECAP Have a communication strategy beforehand. Get to know your audience by finding existing data. Use existing networks, groups, associations. Create partnerships. Use your own existing communication tools. When funding is available, use paid promotional tools.

  11. Merci! Thankyou for your attention!

More Related