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Using Qualifiers to Target Specific Audiences

Tommy Skaggs Pacific Lutheran University Tacoma, Washington. Using Qualifiers to Target Specific Audiences. Employer prioritization (Set up & implementation) CSO Qualifiers (What they are, how to set them up) Attaching Qualifiers to employers Tips for success!. Topics Covered.

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Using Qualifiers to Target Specific Audiences

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  1. Tommy Skaggs Pacific Lutheran University Tacoma, Washington Using Qualifiers to Target Specific Audiences

  2. Employer prioritization (Set up& implementation) CSO Qualifiers (What they are, how to set them up) Attaching Qualifiers to employers Tips for success! Topics Covered

  3. Guide outreach and development efforts Help insure best use of resources (staff, time, promotion, budget) Target invitations for events Communicate relevant opportunities Prioritizing EmployersWhat’s the purpose?

  4. Employer Relations Committee(Volunteer, Internships, Post-Grad, etc.) Consider: Will employers know their priority or will it be internal? How will you use the priority levels once assigned? Rewards/Incentives? Prioritizing EmployersWhere to Start

  5. Four Tiers of Priority(Premier, High, Medium, Low) Quality of Experience Level of Engagement Fit Prioritizing EmployersHow PLU Codes Employers

  6. Pull “All Active Employer” Report Have Employer Relations Committee assign priorities Prioritizing EmployersCategorizing Employers

  7. Get input and buy in from key people When in doubt, leave it blank… see what others say Code lower if unknown You can ALWAYS edit priority levels Prioritizing EmployersWhich Priority Should “This” Employer Be?

  8. Additional coding used to categorize users Invisible to all users, except Administrators There is a Qualifiers tab in every profile CSO QualifiersWhat are they?

  9. Think of different situations where you wish you had certain data. Employer Panels Niche Employers How they were referred to you Invitation list to a Career Fair CSO QualifiersYou should use them often!

  10. Coded Employers are easy to pull from the group Easily mix qualifier criteria to narrow your results Event Invites using Mass E-Mail CSO QualifiersEvent Invitations

  11. Use demographic data already embedded Check in module! Event registration Tips for SuccessOther ways to filter communication

  12. After the initial setup, have ongoing/constant reviews of all data Consistent approval process Critically think and have a process to handle suggestions and changes Tips for SuccessMaking the best use of your system

  13. Tommy Skaggs – skaggsts@plu.edu Thank You!Any Questions?

  14. Thank you for attending! If you have any additional questions, please contact the Support Team or your CRM. What’s next? The next session will begin at 4:15pm

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