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Using a Diversified Communications Campaign to Target Diverse Audiences

In addressing the challenges faced in targeting diverse agricultural audiences, it's crucial to recognize the declining response rates and historical underrepresentation of small and minority farmers. Cultural and language barriers, along with mistrust of government entities and limited resources, further complicate communication efforts. Success hinges on setting manageable goals, identifying what resonates with your audience, and maintaining consistency in messaging. By employing a thoughtful and inclusive approach, communications can bridge gaps and foster greater engagement among these communities.

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Using a Diversified Communications Campaign to Target Diverse Audiences

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