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Strategic Management Challenges of Complex Organizations Group Activity

Strategic Management Challenges of Complex Organizations Group Activity. Corporate, Business and Functional Strategies. Tom Graf Jiahui Zhao Emily Legum Jennifer Olson Kristin Guimaraes April 19, 2007. The secret ingredient to strategy: people. Mini Case Study. 2:00.

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Strategic Management Challenges of Complex Organizations Group Activity

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  1. Strategic Management Challenges of Complex OrganizationsGroup Activity Corporate, Businessand FunctionalStrategies Tom Graf Jiahui Zhao Emily Legum Jennifer Olson Kristin Guimaraes April 19, 2007

  2. The secret ingredient to strategy: people Mini Case Study 2:00

  3. What factors must be addressed in our strategies? Mission To forge common bonds among uncommon people through a universal language of hope, optimism and fantasy that transcends cultures and borders • Strengths • Exploit content library • Build and leverage brand • Synergy across all divisions • Quality and unique experience • Weaknesses • Loss of creative legacy and expertise • Unpredictable studio revenue • Environmental/human rights record (all distinctive competencies) • Opportunities • Rising global middle class • Global growth of internet access • Boomer/Gen Y market growth • Theme Park popularity • Threats • Intense rivalry in studios/networks • Threat of new entrants in innovative Internet world • Target product to specialized tastes of consumer 1:00

  4. Disney’s corporate strategies – support growth across all divisions • Directional strategy • Horizontal growth into existing markets (Europe/Asia) • Portfolio strategy • Consider more modest investments in movie blockbusters • Employ technology solutions across entire portfolio • Parenting strategy • Horizontal strategy to leverage distinctive competencies across all divisions (especially Internet R&D) 1:00

  5. Strategic Choicechoosing Disney’s business strategies :30

  6. Assess and scale attributes of strategic alternatives 1:30

  7. Select business strategies aligned with mission/goals 2:00

  8. Weight and quantify strategic alternatives • These are what we care about… Backup • The results are… 3:00

  9. Functional Strategies • Branding Initiatives • Marketing of new initiatives by leveraging brand strength • Technology Initiatives • Focus on financial and operational performance of technology investments • Establish technology leadership in animation/internet entertainment (R&D investment and staffing) • Green Initiatives • Extensive R&D to integrate existing (and pre-market) technologies into green “proof-of-concept” • Aggressive marketing to communicate mission and value of this initiative • Financial oversight to guarantee ROI 1:00

  10. Strategic Management Challenges of Complex OrganizationsGroup ActivityThe Walt Disney CompanyCorporate, Businessand FunctionalStrategies Tom Graf Kristin Guimaraes Emily Legum Jennifer Olson Jiahui Zhao April 19, 2007

  11. Backup Material

  12. Selecting Alternatives High score alternatives Low score alternatives

  13. Selecting the weighting factor • Vote for weight Back • Exponential trend line

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