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Will Walmart Track You?

Will Walmart Track You?. THE USE OF RADIO FREQUENCY IDENTIFICATION Presented by: Nathan Silva, Neil Wortmann, Zeb Augustyn, Rich Alexander. RFID. Radio Frequency Identifiers are tiny, radio transmitters used to track merchandise from point-of-creation to store shelves.

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Will Walmart Track You?

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  1. Will Walmart Track You? THE USE OF RADIO FREQUENCY IDENTIFICATION Presented by: Nathan Silva, Neil Wortmann, Zeb Augustyn, Rich Alexander

  2. RFID • Radio Frequency Identifiers are tiny, radio transmitters used to track merchandise from point-of-creation to store shelves. • Each time an item tracked by RFID is purchased, the supplier is sent that information via radio signal and is able to keep shelves stocked with their products.

  3. Interested Organizations • Walmart • U.S. Department of Defense • Food and Drug Administration • U.S. Department of Agriculture • Grocery and other retail stores

  4. Benefits to Companies Walmart • Continue as the world’s number #1 retail store by continually keeping products stocked • Have the ability to predict arrival dates and times of warehouse items

  5. Benefits to Companies Food and Drug Administration • Ensure the safety of consumers by making sure people don’t end up with: • Incorrect prescription drugs • Fake drugs • Foods that are improperly processed or came in contact with unsanitary conditions

  6. Benefits to Companies U.S. Department of Agriculture • Ability to keep track of livestock for date of birth to the dinner table • Reduce the chance of Mad Cow disease as well as determining point of contact if meat is infected.

  7. Benefits to Companies Grocery and other retail stores • Can alert customers of sales and promotions for products that are commonly used with products in their cart. • Ex.) Someone buying cold-cuts may receive notification of a sale on sliced bread, American cheese, mayonnaise, etc.

  8. Advantages of RFID • Save time and money by making the processes of inventory much more efficient • Increase checkout times for customers • Reduce chance of theft • Assures safety of “at-risk” consumers

  9. Disadvantages of RFID • Possibly invasion of privacy • Possible customer backlash resulting from privacy concerns • High initial costs

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