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Why do I need a survey?

Why do I need a survey?. So that you know your site:. what you have what is going on what measures to introduce Whether change happens. What do I survey? The site (site audit) The people (staff travel survey). Elements of a Site Audit 1 Staff patterns How many?

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Why do I need a survey?

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  1. Why do I need a survey?

  2. So that you know your site: • what you have • what is going on • what measures to introduce • Whether change happens

  3. What do I survey? • The site (site audit) • The people (staff travel survey)

  4. Elements of a Site Audit 1 • Staff patterns • How many? • What hours any shifts do they work? • Is there: flexi time? home working? • Car park management • How big is the car park? Is it full? Where do people park? • How is parking controlled? By Permits? Charging? • How much does it cost to maintain? • Walking & cycling environment • How safe & pleasant is it to walk or cycle to work? • Are there any obstacles to walking & cycling? • Is there secure, enclosed and conveniently located cycle parking? • How well used is it? • Are there lockers and showers for walkers and cyclists?

  5. Elements of a Site Audit 2 • Public transport • What are the local bus any train routes? • How close do they come to the site? • What hours do they operate? • What are the routes any waiting areas like? Safe and clean? • Is timetable information available on site and at the stops? • How much does it cost? • Are interest-free loans for season tickets available for staff? • Recruitment and employment • Is a company car offered as a perk? • Do relocation packages restrict eligibility to those who move locally? • Do the company recruit locally?

  6. Elements of a Site Audit 3 • Business travel • Do staff use public transport for business travel? • Do car mileage rates encourage people to drive? • Are there mileage rates for cycling on business? • Does the company use video or phone conferencing? • Visitors • Does the site attract many visitors whose travel patterns could be, influenced? • Deliveries • Are there significant vehicle movements which could be influenced?

  7. A Staff Travel Survey • Provides breakdown of staff travel patterns to work • Can also measure staff attitudes to travel • Helps identify what measures might be most effective • Engages staff on the ideas of the travel plan • Can be paper-based or online • An incentive is worthwhile to increase response rate • A good representative sample is required for effectiveness • Needs to be timed appropriately

  8. Map of where staff live GIS Map gives strong indicators of where travel plan policies can be directed to.

  9. Understanding your survey resultsThe right questions will allow companies to introduce the relevant initiatives • For example; the following may be appropriate in different circumstances • A car share database to encourage if many employees travel from similar directions and work similar hours • Secure cycle parking if much of the workforce is local and there are adequate routes • Discounts on public transport season tickets if public transport access is good and there are restrictions on parking

  10. Staff Travel Survey Results provide • Baseline for setting objectives and targets • Monitor changes in staff travel behaviour • Measure effectiveness of Travel Plan

  11. Presenting your data • Organise your data to get the best out of your results • Tables and charts allow easy visual interpretation • Use qualitative data to inform the changes that need to be made

  12. Example: Hospital staff home postcode map

  13. Example: Random Company staff travel survey results

  14. Setting Objectives • Use site audit and travel survey results to set your Travel Plan objectives • State what the plan is trying to achieve • Set targets against which to review effectiveness

  15. Setting Targets • Essential part of a Travel Plan • Must be monitored so can be checked and adjusted • Initial travel survey will provide a baseline from which travel patterns can be measured

  16. SMART Targets • Specific, Measurable, Achievable, RealisticandTime-related • Should relate to the particular circumstances of the site

  17. Identifying Actions Actions should: • Be based on site audit and travel survey results • assist the Travel Plan to achieve objectives any targets • be as detailed as possible • be set out in Action Plan with timescales for implementation

  18. Monitoring • Regularmonitoring is essential to allow the effectiveness of your Travel Plan to be monitored How? Conduct regular surveys such as: • Annual staff surveys • Parking surveys (car, cycle, motorcycle) • Take up of staff incentives

  19. Thank you for listening Any questions?

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