Social Media in the Developing World Jenai Booker, Rachel Crown, Nichole Hoeflich, Thomas Romanoff
Agenda 1. Definitions and goals for the presentation 2. Technology Behind Social Media 3. Uses of Social Media 4. Examples of Social Media use throughout the world
Social Media- refers to interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Today we are going to talk about the application of social media in the developing world. We will focus on issues of transparency in the government. Our presentation discusses the technology behind social media. We will discuss several case studies on the arab spring revolution. Throughout our presentation we encourage you to ask questions and discuss some of these concepts.
Questions! Where do you get your news? What is the first website you visit in the morning? How would you classify the news you receive through Facebook?
The Technology Behind Social Media • A group of internet-based applications that allow the creation and exchange of user-generated content • Relies on interactive platforms for enhanced communication
Benefits of Social Media • Quality • Reach • Immediacy • Permanence
A Brief History of Social Media 1989 - Tim Berners-Lee began work at CERN on what would become the World Wide Web 1993 - CERN donated the WWW technology to the world 1994 - GeoCities was created, allowing users to create their own websites modeled after types of urban areas
A Brief History of Social Media 1997 - The web had 1 million sites; Blogging begins; AOL instant messenger allows users to chat; Blackboard founded as online course management system 1998 - Google (enough said.) 2001 - Wikipedia 2003 - MySpace; LinkedIn
A Brief History of Social Media 2013- • YouTube topped 1 billion monthly users with 4 billion views per day • 1.11 billion Facebook users • 500 million Twitter users • 170 million Tumblr users • 156 million blogs online
How Companies Use Social Media Technology • Tracking of user behavior • Data analysis • Becoming more customer-centric • Social listening • Social conversation • Social marketing • Social analytics • Social influencing • http://www.nytlabs.com/projects/cascade.html • Video from New York Times Research & Development • Illustrates the use of social media for companies
Questions! • What social media do you use on a daily basis, and how does it impact your life? • What companies do you know that use social media to track useful information for them?
Different Uses of Social Media • Networking • Advertisement • Current Event Updates • Information Sharing • Dating • Entertainment
Great Tools for…. • International Collaboration • Information Dissemination • Global Classroom Creation • International Advertising • International University Recruitment • Global Career Recruitment • Global Social Activism
Social Media and Cultural Differences • Sun and Puterbaugh (2013) • Diminished cultural differences during international collaboration
Social Media and International Advertisement • Okazaki and Taylor (2013) • Efficient and effective form of advertisement because of… • Weak relationship ties • eWOM (electronic Word of Mouth) • Regular interaction with customers
Examples of Social Media in Development Kenya • 2008 Post-election crisis • Social media for peace or violence? • Creation of Ushahidi Website
Arab Spring • Dictators/corrupt governments in region • One protester’s story on social media → large protests calling for change • Training others to use Social Media • Spreads throughout the region: Tunisia→ Egypt→ Libya • In total, spread across 17 countries in the region
Questions! • Where would you expect the next Arab spring occur? Why? • How can social media improve the lives of people in the developing world? • How have you seen social media used for development? • What could prevent social media from being a tool for development or change?
Sources • http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html • http://www.sciencedirect.com/science/article/pii/S0740624X10000201 • ttp://www.sciencedirect.com/science/article/pii/S0740624X10000201 • http://www.nytlabs.com/projects/cascade.html • http://www.businessinsider.com/a-guide-to-social-crm-2013-8 • http://ecir.mit.edu/index.php/publications/publications-index/251-cyber-politics-understanding-the-use-of-social-media-for-dissident-movements-in-an-integrated-state-stability-framework • http://cima.ned.org/publications/social-media-arab-world-leading-uprisings-2011-0 • http://ieeexplore.ieee.org/xpls/abs_all.jsp?arnumber=5632037&tag=1 • http://hij.sagepub.com/content/13/3/328.abstract • http://socialmediatoday.com/rtmixmktg/1824456/5-ways-your-company-can-use-social-media-tools-use