Social Media: Privacy in a Public World

1. Social Media: Privacy in a Public World

2. What is a Personal Mac Genius? An Apple Certified Support Professional who provides installation, training, troubleshooting, or advise on how to integrate Apple products into either your business, or personal life.

3. Chris Barczys • Founded Personal Mac Geniuses in 2010 • Apple Certified Support Professional, CTIA A+ Certified, Final Cut Pro - Level1 Certified • Recently interviewed by UT-TV on OSX 10.8 and iOS 6.0

4. Disclaimer

5. Best Practices Our Social Future Privacy Social Media: Privacy in a Public World

6. Privacy

7. Privacy in the Past All you had to do was ride across the state line and change your name. “What was your name in the States?Was it Johnson or Thompson or Bates?Did you murder your wife and flee for your life?What was your name in the States?”

8. Privacy in the 20th Century Aribert Heim Nazi war criminal, was placed in a POW camp, released, and worked as a OBGYN until 1962. He fled through Europe and Africa, and despite a worldwide man-hunt that has lasted over 50 years, is still on the loose. Source: http://www.mandatory.com/2012/07/04/the-10-most-elusive-fugitives-of-all-time/10

9. Privacy by Obscurity • Mountains of paper are too hard to search through. • Records were kept where they were recorded (the family Bible). • Easy to misfile or destroy.

10. Privacy Today • It only takes 33 bits of data to UNIQUELY identify YOU • “Take, for example, a database that stores a user’s ZIP code, gender, age and model of car. ...If the ZIP code has 20,000 people, gender narrows that down to 10,000. Age could cut it down to a few hundred, and once you add model of car, you could be looking at a handful of people. “ • Source: http://blogs.wsj.com/digits/2010/08/04/the-information-that-is-needed-to-identify-you-33-bits/

11. Privacy is Public There is a TON of data about you in public records, and PI’s have access to more. • Liens/JudgmentsPeople at workDriver’s LicensesPropertyFAA PilotsProfessional LicensesVoter RegistrationConcealed Weapons PermitsRelatives (3 Degrees)Criminal Records • BankruptcyUCC FilingsPhones PlusVehicle RegistrationsWatercraftFAA AircraftFlorida AccidentsHunting/Fishing PermitsAssociatesNeighborsSexual Offenders Source: http://www.irbsearch.com/reports_comprehensive.shtml

12. Myth of Privacy What’s the Point of All This? • There are VERY few things that are private, and they are being eroded every day. • Public data is being converted to electronic form. • I can learn more about you than you might like even if you NEVER visit a Social Media site.

13. Best Practices

14. MySpace • The Granddaddy of social media. • It has been eclipsed by Facebook

15. Facebook • The reigning Champ of Social Media • 1 Billion Active users, 58% return daily • Each Day 300 Million photos are added, & 3.2 Billion comments are made. Assuming about 80,000 words to a novel & that each comment was only 1 word you could fill 40,000 novels/day. The Library of Congress has 35 Million books (875 days or almost 1 mile of shelf/day). Source: http://www.website-monitoring.com/blog/2012/10/19/facebook-2012-facts-and-figures-infographic/

16. Twitter • About 140 Million active users • There are 750 tweets per second on an average day • Think of it as texting for the internet Source: http://www.website-monitoring.com/blog/2012/11/07/twitter-2012-facts-and-figures-infographic/

17. LinkedIn • “Facebook” for professionals • 187 million users and the worlds largest Professional Network • 2.6 Million companies have pages Source: http://visual.ly/linkedin-facts-figures

18. Google+ and Pinterest • New guys on the block • Google is padding G+’s growth by requiring you to sign up. • Pinterest is about creating communities of interest.

19. Social Media = Radio Best Practices

20. Social Media = Radio Format = Your Interests Broadcast = Sends your “format” to anyone who wants to “listen” (Public) Audience = Your Friends, Family, or Other Followers Ratings = Likes, Comments, and Audience Size

21. Social Media = Radio Social Media broadcasts your interests (Format) to your friends (Audience) who let you know if they like what you are saying (Ratings).

22. Best Practices: Apply the Principles of Radio • Keep Posts Topical • Practice Self-Censorship

23. Our Social Future

24. A Signpost for the Future “When we were an agrarian nation, all cars were trucks. But as people moved more towards urban centers, people started to get into cars. I think PCs are going to be like trucks. Less people will need them. And this transformation is going to make some people uneasy…”

25. A Signpost for the Future Tablets : Cars = PC’s : Trucks Social Media : Cars = HTML : Trucks

26. WWW 1990’s Style • Buy Film • Load Camera • Shoot Image • Develop Film • Scan Image • Write HTML • Upload Image • Upload HTML • Download Site Menu • Update Menu HTML • Upload Revised Menu • Tell someone to go look at it • Total Time 2-3 Days, but more likely a week or two

27. WWW 2013 • Shoot Image • Write a Post • Upload Image • Publish the Post • Possibly Update Menu • Tell Google • Total Time 1-2 hours, but more likely a day or two

28. Social Media • Shoot Image with iPhone/iPad • Tap Share Button • Add a Pithy Comment • Publish • Total Time 10-20 Seconds, but more likely a minute or two

29. Why Social Media is Taking Over • It’s Non-technical • It’s Fast • It’s Tied into the Shift to Mobile Devices

30. What is Social Media’s Future? • WWW is nearly 25 years old. SM is only about 7 years old. It’s an infant. • With about 100 SM sites expect consolidation. • Facebook is relevant for the foreseeable future, Google+ is questionable. • Pinterest and LinkedIn will grow.

31. SM is in it’s infancy. Etiquette will happen. SM & it’s users are still learning. • If you wouldn’t shout it from the highest mountain; don’t put it up on you SM page. • Don’t Fear the Reaper. SM is not the end of privacy (that’s already gone). Take Away

32. Thank You/Q&A This presentation can be downloaded at www.personalmacgeniuses.com