Roadblocks v. Stepping Stones:

1. Roadblocks v. Stepping Stones: How to Get What You Want

2. The art of the possible: what can be achieved • The art of good negotiations is to know when to fight and when to compromise • Never compromise with incomplete information

3. Assure that compromise is a stepping stone to effective legislation and not a roadblock to future enhancement. • Live to fight another day

4. Examples of major roadblocks • Voluntary Codes - Industry argues that the government can save time and money and still get the same result.

5. “Just Say No” Thailand

6. Industry youth programmes: Uzbekistan

7. Industry youth programmes: Middle East

8. Roadblock • Drafting with industry Industry has a history of drafting knowledge and a team of lawyers

9. Tobacco Executives Swear To Tell Congress the Truth

10. Examples of Working with the Industry • Preemption - a US morality play

11. Ban on all terms such as light, low and mild- tar, nicotine and CO levels per ISO method to be listed on the pack

14. More Roadblocks • Unenforceable provisions • Excessive penalties • Sunset provisions • Give authority to wrong agency

15. Stepping Stones • Incremental measures - define what you can do, don’t limit future amendments • Chose a less ambitious goal - NY fire safe cigarette (less ignition-prone vs. fire safe)

16. Stepping Stones • Reporting obligations to ensure effectiveness or build case for additional measures • Surveillance data • Industry expenditures • Population coverage • Partial restrictions on advertising • Bill boards, electronic media

17. More Stepping Stones • Product regulation • Reporting or disclosure of additives or emissions so you can regulate later; rather than tar and nicotine • Taxes • If its small, at least do it all at once • Labeling • 30%, battle every time

18. State or Local Action • Companies are not as concentrated and can’t have the influence • Easier to buy national legislators - US clean indoor air