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Wireless IP Solutions Enabled by GPRS

Wireless IP Solutions Enabled by GPRS. Chris Briglin Head of Marketing GPRS Business Program Nokia Telecommunications. Agenda. Applications to Launch GPRS Services Success Factors Integrated GPRS Solutions. Wireless Data Networking Applications Personal Messaging

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Wireless IP Solutions Enabled by GPRS

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  1. Wireless IP SolutionsEnabled by GPRS Chris Briglin Head of Marketing GPRS Business Program Nokia Telecommunications

  2. Agenda • Applications to Launch GPRS Services • Success Factors • Integrated GPRS Solutions

  3. Wireless Data Networking Applications • Personal Messaging • Corporate Intranet Access • Telematics, Vending Machines GPRS is the ideal bearer for wireless data networking applications Faster session set-up Always connected Higher speeds Possibility for differentiated billing

  4. Consumer Segment • Demand for VAS • Messaging • Internet • Business Segment • Corporate Intranet Access • Mobile ISP For Small Enterprises • Vertical Segment • Industrial Applications The user base for GPRS servicesalready exists

  5. Business Segment • Access to existing IP-based applications on the corporate intranet: e-mail, intranet and Internet browsing, database lookup and entry, etc • Resilient background transfer: no more"LOST CARRIER" during file download • The Remote Office becomes a reality; remain networked wherever you are Application: Corporate Intranet Access

  6. Internet Secure Network Corporate Access ServicesRequirements • Secures Clients data traffic • Firewall protects Operators network from attack • Tracks Hacking attempts • OPSEC certified for extensible security solutions • IPSEC compliant GGSN Firewall/ VPN/ Router Operator IP backbone SGSN Clients IP backbone Clients IP backbone Clients IP backbone

  7. Operator IP backbone GPRS network Firewall Management ISP GPRS end-to-end VPN solutionManaged Security Services Mail server Corporate IT Company A Mail server IP400/VPN200 Internet Company B BSC BTS IP400/VPN200 Gateway GPRS Support Node (GGSN) IP400

  8. Business Segment • Existing need for mobile access to e-mail and Internet • Mobile operator can provide complete ISP service package • Package pricing (bundling) of e-mail, web services, and mobile voice can help to attract or retain mobile users • GPRS can simply provide transparent access to the customer's current ISP Application: Mobile ISP for Small Enterprises

  9. Consumer Segment Application: Personal Messaging (E-Mail) • All-in-one communicator • Mobile-enabled PDA, with Symbian O/S or Bluetooth connection • WAP terminal for web-mail Application: MMM (Mobile Media Mode) Browsing • WAP terminals • Regular web browsing possible with all-in-one communicator

  10. MMM Services • MMM browsing is opening an entirely new market; mobile delivery of information • Content owners are very interested in the new medium • WAP is independent of GPRS and other bearers; WAP services can already be launched today • True WAP success will be boosted by GPRS's benefits: • Instant connectivity • Faster data throughput

  11. MMM ServicesRequirements Integrated WAP Gateway Gateway WAP Gateway Web Server WAP WSP/WTP WAP Browser Client

  12. Charging for GPRS Services • Rule #1: KEEP IT SIMPLE • Monthly fee as primary charge • VERY low additional per-bit charge • Will go unnoticed by the average user • Will deter abuse by heavy users • Additional charges for accessing special value-added services

  13. Um BSC BTS Gb Billing System Serving GPRS Support Node (SGSN) charging info flow Charging Gateway (CG) GPRS backbone network (IP based) Gn dataflow Gateway GPRS Support Node (GGSN) Gi Charging in the GPRS network

  14. Um BSC BTS Gb Billing System Serving GPRS Support Node (SGSN) charging info flow Charging Gateway (CG) GPRS backbone network (IP based) Gn dataflow Gateway GPRS Support Node (GGSN) Gi GPRS ChargingRequirements • Single access point to the billing system • Pre-processing charging data to reduce the load on the network billing system • Future-proof for hot-billing and pre-paid • Reliable storage for CDRs • Easy charging data error detection

  15. Business Segment Consumer Segment Success factors • Strong existing demand for mobile access to office data • Laptop and terminal penetration is already high • Experienced with mobile data • Launch: Corporate Access Services • Requirement: Managed Security • Strong interest in Value-Added Services • E-mail and WWW usage growing rapidly • Launch: Personal Messaging, MMM Services • Requirement: Integrated WAP • Requirement: Integrated Charging Gateway

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