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Digital-Marketing-Course

The Digital Marketing Course at DSSD Nangloi Institute offers practical training in SEO, social media marketing, Google Ads, and analytics. With hands-on projects and expert guidance, students gain job-ready skills and industry knowledge to build successful careers in the fast-growing digital marketing field.<br><br>url: https://dssd.in

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Digital-Marketing-Course

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  1. Digital Marketing Course DSSD COACHING CENTRE Master the art of digital marketing from fundamentals to advanced strategies. Build practical skills that are highly demanded in today's industry.

  2. MODULE 1 U±ļeušu±g čhe W¿ñšd ¿f Dugučaš Mañ‘eču±g Digital Marketing encompasses the strategic promotion of products, services, and brands across an array of digital platforms, including search engines, websites, social media, email, and mobile applications. In today's rapidly evolving digital landscape, businesses are increasingly shifting their focus from traditional marketing methods like print media to sophisticated online strategies, enabling them to connect with a broader and more precisely targeted audience. Pñecuÿu¿± Tañgeču±g Acču¿±abše Mečñucÿ EŊéa±ÿuļe Reach Engage with highly specific audiences through advanced targeting capabilities and foster real-time connections across diverse digital channels. Gain profound insights into campaign performance through robust data analytics, allowing for continuous optimization based on quantifiable results. Break free from geographical limitations and establish a powerful global presence, connecting with customers worldwide in a highly cost-effective manner. At DSSD, our curriculum emphasizes practical application, featuring extensive live projects, insightful case studies, and industry-focused training. Students will acquire invaluable hands-on experience with leading digital marketing tools such as Google Ads, Google Analytics, advanced SEO platforms, and comprehensive social media dashboards.

  3. MODULE 2 Fě±da«e±čašÿ ¿f Dugučaš Mañ‘eču±g The foundation of Digital Marketing starts with understanding how the internet works, how users behave online, and how digital platforms collect and use data. This module introduces core concepts such as digital channels, customer journey, online branding, and conversion funnels. Keō Mečñucÿ Impressions & Clicks Leads & Conversions ROI & KPIs Students learn the difference between traditional and digital marketing, along with advantages such as cost-effectiveness, global reach, measurable results, and precise targeting. Concepts like impressions, clicks, leads, conversions, ROI, and KPIs are explained in a simple and practical manner. Customer Journey Conversion Funnels 01 02 Seañch E±gu±e Oéču«uśaču¿± (SEO) Seañch E±gu±e Mañ‘eču±g (SEM) Improve organic visibility and rankings Paid advertising for instant results 03 04 S¿cuaš Medua Mañ‘eču±g (SMM) C¿±če±č Mañ‘eču±g Engage audiences on social platforms Create valuable, relevant content 05 06 E«auš Mañ‘eču±g Affušuače & M¿buše Mañ‘eču±g Nurture leads and retain customers Expand reach through partnerships Special emphasis is given to understanding target audience, buyer personas, and market research. Students learn how to identify customer needs and design marketing strategies accordingly.

  4. MODULE 3 Seañch E±gu±e Oéču«uśaču¿± (SEO) Search Engine Optimization (SEO) is the process of improving a website's visibility on search engines like Google. This module explains how search engines work and how websites are ranked based on relevance, quality, and user experience. O±-Page SEO 1 Keyword research, content optimization, meta tags, headings, URL structure, and internal linking for better rankings. Off-Page SEO 2 Backlinks, domain authority, and online reputation building to increase website credibility and trust. Tech±ucaš SEO 3 Website speed, mobile friendliness, indexing, crawling, and site structure optimization for search engines. Whač Y¿ě'šš Leañ± Keyword research tools and techniques Website audits and SEO analysis Content optimization strategies Ranking improvement tactics Creating SEO-friendly websites

  5. MODULE 4 Seañch E±gu±e Mañ‘eču±g (SEM) & G¿¿gše Adÿ Search Engine Marketing (SEM) involves paid advertising on search engines to gain instant visibility. This module focuses mainly on Google Ads, one of the most powerful online advertising platforms. Seañch Adÿ Duÿéšaō Adÿ Sh¿ééu±g Adÿ Text-based ads appearing on search engine results pages when users search for specific keywords. Visual banner advertisements shown across Google's Display Network on millions of websites. Product listings with images and prices appearing in search results for e- commerce businesses. Vude¿ Adÿ Aéé Adÿ Engaging video advertisements displayed on YouTube and across Google's video partner sites. Promotional campaigns designed to drive mobile app installations and in- app conversions. C¿ñe C¿±ceéčÿ Pñacčucaš S‘uššÿ Students learn how Google Ads works, including ad auctions, quality score, bidding strategies, and campaign structures. Learners are trained to create effective ad copies, choose the right keywords, set budgets, and target the right audience. Conversion tracking, ad extensions, and performance optimization techniques are covered. Hands-on practice helps students run demo campaigns and analyze results, preparing them for Google Ads Certification.

  6. MODULE 5 Social Media Marketing (SMM) Social Media Marketing focuses on promoting brands through platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube. This module explains how social media has become a powerful tool for brand awareness, engagement, and sales. Profile Setup Paid Advertising Create and optimize business profiles across all major social platforms Master audience targeting, ad formats, and campaign objectives 2 4 1 3 Content Planning Performance Analysis Design engaging content calendars and posts tailored to each platform Analyze insights and improve engagement rates continuously Platform Strategies Influencer Marketing Practical Activities Learn what works best on each social network with platform-specific techniques and best practices. Discover how to collaborate with influencers and manage online communities effectively. Create real social media campaigns, analyze insights, and improve engagement rates through hands-on projects.

  7. MODULE 6 Content Marketing "Content Marketing is the backbone of digital marketing." This module teaches students how to create valuable, relevant, and consistent content to attract and retain customers. Learners understand different types of content such as blogs, articles, videos, infographics, podcasts, and social media posts. Content Strategy Storytelling Plan comprehensive content strategies aligned with business goals and audience needs Master the art of storytelling and develop a consistent, authentic brand voice SEO Writing Content Promotion Create SEO-friendly content with proper keyword placement and optimization techniques Learn effective content distribution and promotion strategies across multiple channels Content Types Students also learn how to measure content performance using analytics tools. By the end of this module, learners can plan and execute content strategies that drive traffic and conversions. Blogs and articles Videos and podcasts Infographics and visuals Social media posts E-books and whitepapers

  8. MODULE 7 E«auš Mañ‘eču±g Email Marketing is one of the most effective digital marketing channels for customer retention and lead nurturing. This module covers email marketing fundamentals, tools, and best practices. Luÿč Běušdu±g Te«éšače Deÿug± Learn proven strategies to build and grow high-quality email subscriber lists organically. Create visually appealing, mobile-responsive email templates that capture attention. C¿«éeššu±g C¿éō Aěč¿«aču¿± Write subject lines and email content that drive opens, clicks, and conversions. Set up automated email campaigns and workflows for efficient lead nurturing. 42% 3.2% 4200% Aļeñage Oée± Rače Cšuc‘-Thñ¿ěgh Rače ROI P¿če±čuaš Industry benchmark for successful email campaigns Expected engagement from well-crafted emails Return on investment for email marketing Popular email marketing tools and automation workflows are introduced. Practical training helps learners design professional email campaigns for businesses.

  9. MODULE 8 Web A±ašōčucÿ & G¿¿gše A±ašōčucÿ Web Analytics helps marketers measure and analyze website performance. This module focuses on Google Analytics and data-driven decision making. A±ašōśe Behaļu¿ñ Understand how users interact with your site Tñac‘ Tñaffuc Monitor website visitors and traffic sources Meaÿěñe C¿±ļeñÿu¿±ÿ Track goals and conversion rates effectively Oéču«uśe Sčñačegō Ge±eñače Reé¿ñčÿ Use insights to improve marketing ROI Create dashboards and performance reports Keō Leañ±u±g Añeaÿ Pñacčucaš Aééšucaču¿± Website traffic analysis Learners understand how analytics helps improve marketing strategies and ROI. Practical sessions include real-time data analysis and reporting, preparing students for data-driven decision making in professional environments. User behavior tracking Conversion measurement Campaign performance Custom reports and dashboards Goal tracking and setup

  10. MODULE 9 Affušuače & M¿buše Mañ‘eču±g Affušuače Mañ‘eču±g M¿buše Mañ‘eču±g Affiliate Marketing involves promoting products and earning commissions for every sale or lead generated. This module explains affiliate networks, tracking methods, and strategies. Mobile Marketing focuses on reaching users through smartphones using apps, SMS, push notifications, and mobile ads. Students learn mobile-friendly design and mobile advertising techniques. Affušuače NečŁ¿ñ‘ÿ Tñac‘u±g Mečh¿dÿ Understand how affiliate networks operate, commission structures, and partnership opportunities for revenue generation. Learn cookie-based tracking, conversion attribution, and performance measurement for affiliate campaigns. M¿buše Oéču«uśaču¿± M¿buše Adļeñčuÿu±g Master responsive design, mobile-friendly content, and app-based marketing strategies for smartphone users. Explore in-app ads, SMS marketing, push notifications, and location-based mobile advertising techniques. Course Completion: Both concepts are explained with real-world examples and case studies, providing students with practical knowledge they can immediately apply in professional settings.

  11. MODULE 10 Placement & Certification This module is dedicated to transforming your learned digital marketing skills into tangible career opportunities and validating your expertise with industry-recognised certification. PLACEMENT CERTIFICATION 1. Professional course completion certificate 1. PPC specialist 2. Google ads certification support 2. Digital marketing analyst 3. Google analytics certification support 3. Performance marketing executive 4. Email marketing specialist 5. Online marketing executive Your Future Starts Here: This module ensures you are not only skilled but also prepared to successfully navigate the job market and make a real impact in the digital marketing world.

  12. COURSE BENEFITS Unlock Your Potential Our comprehensive Digital Marketing course is designed to equip you with the skills and confidence needed to thrive in today's competitive landscape. Accelerated Career Propel your career forward with in-demand digital marketing expertise. Hands-On Skills Gain practical, real-world skills that make an immediate impact. Industry Recognition Earn certifications that validate your proficiency and boost your professional credibility. Invest in your future and transform your passion into a rewarding digital marketing career.

  13. Tha±‘ Y¿ě! JOIN DSSD TODAY Take the first step toward a successful career in Digital Marketing.We're excited to see your future success! Visit our website https://dssd.in or contact us to enroll. CONTACTS ADDRESS:- 2nd floor, GRM Complex, Bhooton Wali Gali, Ashok Mohalla, Arya Mohalla, Nangloi, New Delhi, Delhi, 110041 PHONE NO. :- 075504 77644 Email id:- nangloidssd@gmail.com

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