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Into the Cloud with the Parallels Automation SaaS Module - for higher ARPU

Into the Cloud with the Parallels Automation SaaS Module - for higher ARPU. Rafael Laguna, CEO, Open- Xchange Pat Correia, Senior Marketing Manager, SaaS. Agenda. Introduction What is the SaaS Module? How Does it Work? Service Examples Setup Summary

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Into the Cloud with the Parallels Automation SaaS Module - for higher ARPU

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  1. Into the Cloud with the Parallels Automation SaaS Module- for higher ARPU Rafael Laguna, CEO, Open-Xchange Pat Correia, Senior Marketing Manager, SaaS

  2. Agenda • Introduction • What is the SaaS Module? • How Does it Work? • Service Examples • Setup • Summary • Next Steps • QA

  3. Introduction “… an emerging generation of SMBs are more likely to use SaaS – and its close cousin, cloud computing – to cost-effectively outpace their peers.” Saugatuck Technology, October 7, 2008 SaaS • No longer just a trend on research slides! • Parallels has invested much effort working and partnering with ISVs and Providers on SaaS • APS is a key enabler of SaaS for delivery of Apps to SMBs • Parallels Automation SaaS Module is a new generation SaaS capable product that get’s the most out of APS

  4. Parallels Automation Parallels Automation Consists of two products (available separately): Parallels Operations Automation and Parallels Business Automation Parallels Operations Automation Parallels Business Automation Provisioning Server Management Billing and Payments Workflow Customer Self Service Application Management Customer Self Service Domain Registration Marketing and Branding Service Plan Management Marketing and Branding Service Plan Management Monitoring and Event Handling Reseller Management Customer Communication Reseller Management • Datacenter • DNS Servers - Streaming Servers • Web Servers - Virtual Servers • Database Servers - Application Servers • Email Servers - Other Hardware • External Systems • CRM • Trouble Ticketing • Monitoring • Other IT Systems

  5. External Systems • CRM • Trouble Ticketing • Monitoring • Other IT Systems • Datacenter • DNS Servers • Web Servers • Database Servers • Email Servers • Streaming Servers • Virtual Servers • Application Servers • Other Hardware Parallels Business Automation Parallels Operations Automation Parallels Operations Automation is an Operations Support System (OSS) for Service Providers enabling to deliver any application or service in hosted environment Parallels Operations Automation Provisioning Server Management Customer Self Service Application Management Marketing and Branding Service Plan Management Monitoring and Event Handling Reseller Management

  6. Parallels Automation Modules* Parallels Operations Automation SaaS Module is the latest addition to the growing list of services you can offer * Partial List, Contact Parallels Sales for Pricing

  7. Agenda • Introduction • What is the SaaS Module? • How Does it Work? • Service Examples • Setup • Summary • Next Steps • QA

  8. POA Rev 2.8 SaaS Module: Overview New Features and Support • Access to Business Grade Applications, e.g. CRM, HRM, Mail, etc. • Facilitates Patches and Upgrades of Applications • Control Panel allows management of Customers, Access & Apps

  9. POA Rev 2.8 SaaS Module: Benefits • New SaaS Capabilities for Higher Average Revenue Per User (ARPU) • Define Service Plans that appeal to Existing and New Customers • Automation reduces tasks and allows Service Plans to Scale • Simplified Application Delivery for Faster Time to Market • APS Simplifies Application Integration & Delivery with Standard Packaging format • Key Web Applications in one convenient APS Catalog • Full Manageability and Flexibility to Lower Costs of SaaS • From Control Panel Manage: SaaS applications in CCP, Customer's end-users, end-user's access to SaaS Applications, individualized or grouped SaaS Module Benefits for Service Providers

  10. POA Rev 2.8 SaaS Module: Benefits • New SaaS Capabilities for Higher Average Revenue Per User (ARPU) • Define Service Plans that appeal to Existing and New Customers • Automation reduces tasks and allows Service Plans to Scale SaaS Module Benefits for Service Providers You define the Service Plans (group of Applications, Resources, etc) Parallels Operations Automation Market to your customers with Parallels Automation Provisioning Server Management Customer Self Service Application Management Marketing and Branding Service Plan Management Monitoring and Event Handling Reseller Management

  11. POA Rev 2.8 SaaS Module: Benefits • Simplified Application Delivery for Faster Time to Market • APS Simplifies Application Integration & Delivery with Standard Packaging format • Key Web Applications in one convenient APS Catalog SaaS Module Benefits for Service Providers Parallels Operations Automation Provisioning Server Management Customer Self Service Application Management Marketing and Branding Service Plan Management Monitoring and Event Handling Reseller Management

  12. POA Rev 2.8 SaaS Module: Benefits • Full Manageability and Flexibility to Lower Costs of SaaS • From Control Panel Manage: SaaS applications in CCP, Customer's end-users, end-user's access to SaaS Applications, individualized or grouped SaaS Module Benefits for Service Providers Parallels Operations Automation Provisioning Server Management Customer Self Service Application Management Marketing and Branding Service Plan Management Monitoring and Event Handling Reseller Management

  13. Agenda • Introduction • What is the SaaS Module? • How Does it Work? • Service Examples • Setup • Summary • Next Steps • QA

  14. POA Rev 2.8 SaaS Module: Configuring Plan Creating a Subscription Plan so Customer can access Applications via their Control Panel • Create a Service Template • Add Resources to the Template, set Limits • Activate the Template • Create a Service Plan under Billing • Define Resource Rates • Define Subscription Period • Publish the Service Plan • Create a Subscription • Place an Order to create a subscription( based on the Service Plan ) • Open Order

  15. Agenda • Introduction • What is the SaaS Module? • How Does it Work? • Service Examples • Setup • Summary • Next Steps • QA

  16. POA Rev 2.8 SaaS Module: Offering Service Plans With POA 2.8 you can increase your ARPU • Hosters typically offer a low return Open Source Pack of Applications • This offering is okay, but not very compelling or differentiated; think Categories that SMBs need!

  17. Dotster Parallels Automation: What SMBs Need (II)

  18. Dotster Parallels Automation: What SMBs Need (III)

  19. Dotster Parallels Automation: What SMBs Need (I)

  20. Advanced Collaboration Messaging Collaboration • Email • Calendar • Contacts • Tasks • Folders • InfoStore • Linking • Privacy controls • Mashups SaaS Module Example: Open-Xchange For the first time, business-class email & collaboration available to SME end users • Enables teams to work together – anytime, anywhere from almost any device • Unique document management solution • AJAX GUI • Available via standard browser • Tight integration into Outlook • Mobility/push email • Buy what you need/pay as you go • Disruptive price points

  21. SaaS Module Example: Open-Xchange 1&1 MailXchange - Open Source SaaS

  22. SaaS Module Example: Open-Xchange Possible OX-based Provider Offerings - Examples Option 2 – Parallels Automation (Reseller,…) Option 1 – Parallels Automation (Telco, ISP,…) • Provider offers new OX Webmail or OX PIM to all customers free of charge as an up-sell platform for new services • Offer mobility up-sell to webmail users for $1.95 per user/month • Offer Premium Groupware incl. mobility for $4,95 per user/month (like MS EX) • Provider margin = 62%+ • Example: Mobility only as an up-sell • 100k existing email accounts • 20% upsell (20k users) • ~$40k growth rev for provider/month • ~$25k net rev for provider/month • Provider offers Premium Groupware incl mobility as a new services (next to MS EX) • 1 user for $4,95 per user/month 5 user for $4.25 per user/month 25 users for $3.50 per user/month 50 users for $2.95 per user/month • Provider margin = 65% • Example: Premium Groupware only • 50k customers • 2.5% conversion rate (5 users per customer) • ~$25k growth rev for provider/month • ~$16k net rev for provider/month 22

  23. POA Rev 2.8 SaaS Module: Offering Service Plans With POA 2.8 you can increase your ARPU • Hosters typically offer a low return Open Source Pack of Applications • SaaS Module and optional services enables you to offer Business Grade Web Apps, in an Automated way, with Plans that Scale

  24. Agenda • Introduction • What is the SaaS Module? • How Does it Work? • Service Examples • Setup • Summary • Next Steps • QA

  25. Rapid Deployment with PA Modules • Services can be installed rapidly from PA Modules • Shared Hosting • VPS Hosting • Dedicated Servers • Exchange • SharePoint • SaaS • PA Modules deliver • Faster sales cycles • Faster deployments • Start with PA Modules, then customize for specific needs! PA MODULE SOLUTIONS INCLUDE:

  26. Parallels Expert Services Included in Parallels Automation contracts: • System Installation • Parallels supports deployment of the operating environment • Process: Purchase servers, install operating systems, complete pre-installation checklist • System Configuration • Customize storefront and service plans • Brand control panels • Professional Services • One week of remote installation and configuration is included, additional support can be purchased in one week increments

  27. Agenda • Introduction • What is the SaaS Module? • How Does it Work? • Service Examples • Setup • Summary • Next Steps • QA

  28. Summary • Parallels Automation Delivers • A customizable system! • Complete with storefront, ordering, provisioning, billing, workflow, domain registration, control panels, payments, and collections. • Expand Services with PA Modules! • Parallels SaaS Module Delivers • New SaaS Capabilities for Higher Average Revenue Per User (ARPU) • Simplified Application Delivery with APS for Faster Time to Market • Full Manageability and Flexibility to Lower Costs of SaaS • Parallels Partner Vendors Deliver • Value add applications you can offer to your customers • Open-Xchange and other Vendors

  29. Agenda • Introduction • What is the SaaS Module? • How Does it Work? • Service Examples • Setup • Summary • Next Steps • QA

  30. Next Steps Work with the Parallels Sales Team to: • Schedule a SaaS Module Demo : pasales@parallels.com • Get SaaS Module Go-To-Market Kit from Parallels Sales • Expands on what was discussed in this session • Available from Parallels Sales in mid April ‘09 • Obtain Vendor Information, e.g. Open-Xchange Datasheet • Others Vendors • Acquire other Parallels Collateral and Datasheets

  31. Q & A Questions? Rafael Laguna; rafael.laguna@open-xchange.com Pat Correia; pcorreia@parallels.com

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