Leaflets How should it be folded Roll fold Concertina fold Open gate fold Closed Gate fold

1. Leaflets How should it be folded Roll fold Concertina fold Open gate fold Closed Gate fold Simple Folds

2. Leaflets Keep it simple

3. Leaflets The Audience and purpose

4. Leaflets • Other considerations • Colour • How much budget have you got to produce the leaflet. • Don’t overload your text with colour.

5. Leaflets • Other considerations • Text • Use a font that is easy to use. • Type of audience determines type font and size. • Different fonts and size for headings allowed • Never write text in capitals except for headings.

6. Leaflets • Other considerations • Language • Keep it concise, simple and grammatically correct • Avoid long sentences • Use bullet points • Use of power word for promotional leaflets such as “free”, “Exciting”, “Exclusive”

7. Leaflets • Other considerations • Design • Leaflet heading • Use capital letters or large font • Make it snappy • Subheadings • Use bold font, not too fancy. • Make sure it describes what might follow. • Text • Make sure the progress of text is logical and proof read it. • Images • Make sure images are relevant to the text and print well • Space • Make good use of white space