Social Media in Optimization & SEO Mike Ramm
Searching has changed • Traditional Search • Social Search • YouTube is the second most popular online SE • People start to use social media to search for information • Search engines change their algorithms • Google+ • Search for images, videos, news, etc.
Social Media • What is social media • Examples for social media • Facebook • Twitter • LinkedIn • YouTube • Flickr • Blogging • StumbleUpon
Social Objects • They provoke conversations and create engagement • Types of Social Objects • Facebook posts • YouTube videos • Twitter updates • Flickr pictures • Blog posts and comments • Check-ins with FourSquare…
Why use Social Media? • Engage in a conversation • Listen to your clients • Gain valuable ideas • Learn more about your audience • Build a permission asset • Increase brand awareness • Increase brand popularity • Build community • SEO
SMO • What is Social Media Optimization? • Why is SMO so important? • Spread your word to hundreds of people with Social media • Increase ROI - People are more likely to buy from brands that answer their questions in Social Networks • Rank better – Search engines incorporate social actions into search results
Title Tags • Title Tags must: • Contain keywords (the closer to the beginning the better) • Headlines must: • Catch your readers’ attention • Engage and provoke them to act / share • Contain keywords • Descriptions • “Sell” your Social objects
Tags • Tags must contain: • Additional keywords (beyond your primary list) • Keywords related to: your brand and market • Keywords your competitors use • Tags improve categorization: • Twitter - #hashtag
Content Distribution • Distribute your content in strategic networks • Digg, delicious, StumbleUpon, etc. • Add links that point back to your original content • Gain “Likes”, “Retweets”, ratings and views
Word of Mouth Effect • What is word of mouth effect? • How does it help your business? • Distribute your content in strategic networks • Digg, delicious, StumbleUpon, etc. • Add links that point back to your original content • Gain “Likes”, “Retweets”, ratings and views
SMO Rules • Create content that can be shared • Create new, interesting, fun content • Make sharing easy • Reward people for participating and sharing • Engage your audience
Good SMO Practices • Register your business in Google Local • Create Facebook page for your business • Make a twitter, LinkedIn account • Install social plug-ins on your website • Add social buttons (Google+, Like, Tweet, etc.) • Make professional photos that represent your business – Flickr, facebook • Make video tutorials, fun ads, etc. – YouTube, Vbox 7
Good SMO Practices • Ask questions • Make polls, applications, social games • Brand your social account • Use RSS for your website • Share content – slideshare.com, slides.bg • Analyze: • Facebook Insights • Google Analytics
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