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Oracle’s Acquisition Of Hyperion – Issues & Concerns

Oracle’s Acquisition Of Hyperion – Issues & Concerns. Thomas Fimiani Product Manager Glenn Martini VP Business Development June 8, 2007. Agenda. Hyperion’s Impact on Oracle’s Enterprise Edition BI Platform (Crystal Ball - Scenarios and Outcomes) Expected Changes in Sales & Support Structure

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Oracle’s Acquisition Of Hyperion – Issues & Concerns

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  1. Oracle’s Acquisition Of Hyperion – Issues & Concerns Thomas Fimiani Product Manager Glenn Martini VP Business Development June 8, 2007 Confidential

  2. Agenda • Hyperion’s Impact on Oracle’s Enterprise Edition BI Platform (Crystal Ball - Scenarios and Outcomes) • Expected Changes in Sales & Support Structure • Personal Impact on Oracle Developers, DBA’s, Users • Disruptive Technology – Exologic’s CubePort Conversion of Hyperion Essbase to Oracle Star-Schema • Exologic CubePort Case Study & Lessons Learned Confidential

  3. Discussion • Hyperion’s Impact on Oracle’s Enterprise Edition BI Platform (Crystal Ball - Scenarios and Outcomes) • Short-Term • Oracle will integrate application front-ends into Enterprise Edition for common look and feel • No “winner” declared for relational databases – they will remain separate initially • Oracle may begin work on direct Essbase to BI Server Engine API or Converter Confidential

  4. Discussion • Hyperion’s Impact on Oracle’s Enterprise Edition BI Platform (Crystal Ball - Scenarios and Outcomes) • Long-Term • Licensing – Named-User vs. CPU-based • “Winner” declared - Oracle won’t support both architectures and database formats • Full integration of front-end applications into Enterprise Edition platform • Greater proliferation of applications down into the customer rank & file – “enable everyone” approach Confidential

  5. Discussion • Expected Changes in Sales & Support Structure • Short-Term • The writing is on the wall – chaos reigns supreme • Hyperion sales push for last deals before axe falls • Hyperion System 9 Pricing Problem Continues • Technical Support structure remains intact • Long-Term • Sales force blended and reduced globally • Technical Support structure rationalized Confidential

  6. Discussion • Personal Impact on Oracle Developers, DBA’s, Users • Short-Term • Continue to support both platforms • Skill set issues begin to arise • Long-Term • Internal power struggle – Oracle vs. Hyperion camps • Increased CFO vs. CIO tensions • Increased costs to customer – effect of consolidation is less bargaining power with vendors • Potential for reductions in staffing Confidential

  7. Discussion • Disruptive Technology – Exologic’s CubePort Conversion of Hyperion Essbase to Oracle Star-Schema • Automatically Converts Hyperion Essbase Cubes to Microsoft Analysis Services / SQL Server 2005 Format • World’s Only Business Intelligence Migration Product • Enables Client to Migrate, Replicate, or Negotiate! Confidential

  8. Client ROI Discussion Part 1 – “Hard Costs” – Easy to Measure Costs and Savings • Named-User Software Licensing Model Expensive • Cost-prohibitive to roll applications out to wider user base • Oracle acquisition of Hyperion will increase pricing to client • Perpetual Maintenance of 12-18% of Purchase Price • Maintenance decreases if overall spend decreases • All Customers Must Re-Purchase System v9.0 versus Upgrade – regardless of maintenance already paid! • Millions of Dollars in Expenses Directly Impact Bottom Line • Increased Earnings-Per-Share (EPS) and Lower IT Spend Confidential

  9. Client ROI Discussion Part 2 – “Soft Costs” – Business Process Management (BPM) • Increased Effectiveness & Productivity by Rolling Out Applications More Widely – Ex. Field Applications • Sales & Marketing • Logistics • Optimal Decisions in With Up-to-Date Data • Sales Trend Analysis & Forecasting • Inventory Management – Ex. Consignment at Large Retailer • Impacts Entire Product Life Cycle & Cost Chain • Eliminate the costs of a non-optimal decision! Confidential

  10. Steps in Engaging Exologic • Client indicates interest in moving from Essbase to SQL Server / Analysis Services • E-mail info@exologic.com or martini@exologic.com with your contact information • Exologic will call and schedule a LiveMeeting featuring a demo of CubePort with you • Conference call / LiveMeeting demo with client to introduce CubePort and answer technical questions • On-Site meeting with client to discuss ROI and benefits of conversion to SQL Server / Analysis Services • Client agrees to engage in a Proof-Of-Concept • POC Statement of Work Completed and Legal Documents Signed (NDA’s, Professional Services Agreement, etc.) • POC Engagement Started and Completed per SOW Confidential

  11. CubePort™ Implementation Partners: • Some implementation partners (Strategic Integrators) that ExoLogic has worked with: • Fujitsu Consulting (US, Australia) • US Analytics (Dallas) • Artis Consulting (Dallas) • Scalability Experts (Dallas) • Zensar Technologies (India) • Microsoft Consulting Services (MCS) (US, France, Malaysia) • Ticinum Consulting (Italy) • Interactive Limited (Saudi Arabia) Confidential

  12. CubePort™ Client Base: • Some clients that have used CubePort: • PepsiCo (Plano) – POC pending • BNSF (Fort Worth, TX) • Ferman Automotive Group (Tampa) • CLK Properties (Tennessee) • BNP Paribas (Bank, Paris, France) • Australia Department of Finance • ETI Salat (Dubai) • Southwest Airlines (Dallas) • A3 Solutions (California) • Very Large Retailer (Arkansas) Confidential

  13. ExoLogic Corporate Background • Incorporated in 2002 • Profitable since 2004 • CubePort Milestones • Alpha: December 2003 • Beta: July 2004 • RTM Release: January 2005 • Publicized Release: June 2005 • 2.0 Major Release: February 2006 w/ AS2005 Support • 16 Company Members (Employees, Contractors) • Microsoft Partner, • Recognized ISV • Microsoft Vendor • MS BIPAC Member & MS BIPAC Presenter • IAMCP Member • MSBIC Member & MSBIC Presenter • Core Competencies • Business Intelligence • Multi-dimensional (OLAP) Data Modeling • Analytics • Essbase • Analysis Services • Software Development • Consulting Services • Clients in North America, Europe, Asia from various Verticals: • Insurance • Retail • Manufacturing • Oil & Gas • Transportation • More Information on CubePort: • Web: www.exologic.com/products.htm • Tel: 972.764.5345 Confidential

  14. Press: Where Has CubePort™ Been Reviewed, Covered: • Several web sites and in-print periodicals in which CubePort has been covered: • Computerwire, Business Intelligence Weekly Review • “ExoLogic Drives Cube Portability”, June 2005 • “Cubes Talking to Cubes”, July 2005 • Mosha Pasumansky, Microsoft Analysis Services Dev Lead, SQL Junkies Blog and OLAP Resource Page • SQL Server Magazine, January 2006 • Dallas Business Journal, February 10-16, 2006 • Microsoft Migration Partner Page • CubeGeek, Hyperion Essbase Blog, Michael David C. Bowen • Dot Net Blog (Italy) by Cristian Marchi Anildo Confidential

  15. What is CubePort™ - Details? • Converts Hyperion Essbase Cubes 6.X and 7.X to Strategic Integrator Analysis Services 2000 and 2005 • Platform Support: Windows, AIX, SCO Unix, DB/2 OLAP, Showcase Essbase • Wizard-Based - End-to-End Application, Consultant and Client-Usable • Phases: Authenticate, Questions, Extract, Verify • Cube conversion time measured in days – not months or years • Automates A Very Long, Error-prone, Manual Process • Repeatability Of Conversion Process • Addresses Training and Learning Curve Issues Confidential

  16. What is MS Analysis Services? • Analysis Services Provides: • Full-scale Enterprise Decision Support System (DSS) • Analytics, Multi-dimensional Modeling, OLAP Engine • Full Data Mining Capabilities Built-in (Text & Unstructured) • MDX - The Multi-dimensional Query/Expression Standard • Taps into the Microsoft “Eco-system” • Pocket Analytix * Reporting Services • Polyvista * ProClarity • Business Objects * More Killer BI Apps to Come • Stable, Robust, Enterprise-ready, and Cost-Effective • Cornerstone of the MS BI Platform • Number One in market share according to www.OLAPReport.com • Connects to Multiple Data Sources Types, such as: Oracle, SQL Server, DB/2, SAP, TeraData, etc. Confidential

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