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SIP ON TATA MOTORS

MBA summer internship in TATA Motors

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SIP ON TATA MOTORS

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  3. ➢ To study the customer satisfaction level. ➢ To study the customer perception regarding product and services of TATA Motors and also to inculcate necessary suggestions. 27-11-2019 3

  4. ❖ The present study can be extended to access the present marketing condition of Indian automobile sector. ❖ The study can be used to design a proper product, price, place and promotional strategy for the market. ❖ From the present study we can know the market share of different products and accordingly formulated strategy to enhance it. ❖ This study can be applied to find out an effective distribution channel to enhance the sale of various products of Tata motors. 27-11-2019 4

  5. ❖ Because it was not possible to consider each and every person of those cities or of villages so CONVIENIENT SAMPLING is taken. SAMPLING SIZE: Total sample size is 120 Sample:(COOCH BEHAR TOWN) ❖ KHAGRABARI AREA 20 ❖ BABURHAT AREA 20 ❖ NEW COOCHBEHAR AREA 20 ❖ GOLBAGAN PATAKURA AREA 20 ❖ PURAN BAZAR AREA 20 ❖ CHAKCHAKA AREA 20 27-11-2019 5

  6. 1. Percentage of TATA Motor Owner- ➢ 24% of the respondents were owners of TATA ➢ 76% of the respondents were owners of Others. 2. CUSTOMER SATISFACTION RATING- CUSTOMER SATISFACTION ➢ 83% of the Respondents were satisfied with their cars and the 17% services of TATA SATISFIED DISSATISFIED ➢ However 17% of the Respondents were dissatisfied at the same time 83% To be continued- 6 27-11-2019

  7. 3. PREFERENCES OF BUYING A NEW CAR- Sr. No Sr. No Preference of buying New Car Preference of buying New Car Company Company 1. 1. TATA 18% 2. 2. HYUNDAI 21% 3. 3. MARUTI 37% 4. 4. HONDA 24% 4. WHERE DO YOU MANAGE TO FIND INFORMATION ABOUT TATA- Sr.No. Sr.No. MEDIA/SOURCE MEDIA/SOURCE PERCENTAGE PERCENTAGE 1. 1. DEALERS 12% 2. 2. PRIENT MEDIA 20% 3. 3. TV 13% 4. 4. INTERNET 55% To be continued- 27-11-2019 7

  8. 5. TATA CARS HAS THE MOST FUEL EFFICIENCY- YES YES 78% NO NO 22% FUEL EFFICIENCY FUEL EFFICIENCY 6. THE FEATURES OF TATA AS COMPARED TO OTHER CARS- Sr.No. Sr.No. SATISFACTION LEVEL SATISFACTION LEVEL %AGE OF RESPONDENT %AGE OF RESPONDENT 1. 1. 2. 2. 3. 3. 4. 4. GOOD VERY GOOD NOT SO GOOD SATISFACTIORY 70% 10% 8% 12% To be continued- 27-11-2019 8

  9. 7. THE QUALITIES THAT BEST DESCRIBES TATA- Sr.No. Sr.No. FEATURES FEATURES HANDLING FUEL EFFICIENCY DESIGN COMFORT PERCENTAGE PERCENTAGE 15% 18% 38% 29% 1. 1. 2. 2. 3. 3. 4. 4. 8. HOW DO YOU FIND THE INTERIORS OF TATA? Sr.No. Sr.No. SATISFACTION LEVEL SATISFACTION LEVEL PERCENTAGE PERCENTAGE 74% 16% 3% 7% 1. 1. 2. 2. 3. 3. 4. 4. GOOD VERY GOOD NOT SO GOOD SATISFACTORY To be continued- 27-11-2019 9

  10. 9. WHAT SHOULD BE DONE TO IMPROVE TATA ? Sr.No. Sr.No. FEATURE TO IMPROVE TATA FEATURE TO IMPROVE TATA %AGE %AGE 1. 1. MAKE IT AFFORDABLE 72% 2. 2. CHEAPER SPARE PARTS 15% 3. 3. MORE SERVICE STATION 13% 10. WHAT SHOULD BE DONE TO MAKE TATA THE BEST CAR? Sr.No. Sr.No. FEATURES TO MAKE TATA BEST CAR FEATURES TO MAKE TATA BEST CAR PERCENTAGE PERCENTAGE 1. 1. MAKE IT MORE FUTURISTIC 60% 2. 2. MAKE IT MORE SPORTY 15% 3. 3. GIVE IT A RETRO LOOK 10% 4. 4. GIVE IT ACONCEPT CAR LOOK 15% To be continued- 27-11-2019 10

  11. 11. ARE YOU HAPPY WITH THE AFTER SALES SERVICES PROVIDED BY TATA? HAPPY HAPPY 85% UNHAPPY UNHAPPY 15% SATISFY WITH AFTER SALES SERVICES SATISFY WITH AFTER SALES SERVICES 27-11-2019 11

  12. ➢ 76% of the respondents were owners of Tata ➢ 83% of the Respondents were satisfied with their cars and the services of Tata, However 17% of the Respondents were dissatisfied at the same time ➢ 18% of the respondents would prefer to buy a Tata car against its competitors ➢ Information through Internet and Print media accounts for more than half or 75% of the information shared with the masses. Rest 25% was shared by T.V. and Dealers for providing the information ➢ 78% of the respondents felt that Tata has the most fuel efficiency To be continued- 27-11-2019 12

  13. ➢ 70% of the respondents felt that the features of the Tata are good. While 8% of respondents thought it was not so good, 10% thought it was very good and 12% felt satisfactory about the features ➢ Tata is best known for its design & comfort. Then comes Handling and Fuel Efficiency. ➢ If Tata is made more affordable then it would win more customers, a theory which was backed by 72% of the respondents.15% and 13% respectively want cheaper spare parts and more service stations. ➢ To make it the best car in its class it should be made more futuristic which was felt by 60% of the respondents.15% of the respondents thought it should be made more sporty.10% wanted it to have a retro look and 15% wanted to give it a concept car look. 27-11-2019 13

  14. ➢ Tata Motors try to provide best service to customer when we compare Tata cars with other brands, tata provide better facilities from other cars. Tata cars is successful in Indian market & people want Tata car to reduce the price of spare parts, service charges. Tata NANO customers have problem with Tata NANO, Tata NANO is totally unsuccessful in Indian market. NANO customers are unsatisfied. That is demerit of Tata Motors. ➢ 27-11-2019 14

  15. ➢ Because of illiteracy, it was a time-consuming method in which continuous guidance was required. ➢ Questionnaire method involves some uncertainty of response. Co-operation on the part of informants, in some cases, was difficult to presume. ➢ It is possible that the information supplied by the informants may be incorrect. So, the study may lack accuracy. 27-11-2019 15

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