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SEO for attorneys: Choosing a law firm SEO expert Though the term is commonly used by many people these days, SEO (Search Engine Optimization) remains a very arcane discipline. Unfortunately, there is more misinformation than accurate data out there regarding what it is, how it works, and what it can do for you and your law firm. SEO, in other words, remains a mystery to most people. But it doesn’t need to. online marketing for law firms What is attorney SEO? Is it different than SEO for other industries? Answer: not really, other than the fact that each field involves its own set of descriptive terminology. The best SEO company for lawyers is one that has experience in the legal field, and can use their breadth of knowledge for your firm’s benefit. But first and foremost, any law firm SEO expert must be an expert in the general practice of search engine optimization. search engine optimization for attorneys So a better question might be “What is SEO?” In essence, SEO is simple. Every day, more than a billion (yes, that’s “billion” with a “B”!) searches are performed on the web. And that number is growing constantly. However, only a tiny fraction of those searches relates to you and your law firm. It is those “viable” search phrases that reputable attorney SEO services should target for you. law web site design A viable search term is one that is typed in by someone who is specifically looking for an attorney to provide the services you offer.
