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Mobile Browsers

Mobile Browsers. Research Seminar on Telecommunications Business T-109.7510. Janne Hakola Mika Lahti. Success Factors. Possibilities for Different Players. Solutions and Business Strategies. Conclusions. Content. M O B I L E B R O W S E R S. Technology and Standards.

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Mobile Browsers

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  1. Mobile Browsers Research Seminar on Telecommunications BusinessT-109.7510 Janne Hakola Mika Lahti

  2. Success Factors Possibilities for Different Players Solutions and Business Strategies Conclusions Content M O B I L E B R O W S E R S Technology and Standards

  3. Mobile Browsers - Introduction • Development of browsers • Not only WAP, but also Internet • Challenges for devices • Challenges for browsers • .mobi suffix to identify mobile web • www.tkk.mobi • How to remember?

  4. Introduction - Browsing • Recent study showed the importance of mobile browsing • 63% of packet data usage • Participants were early adopters • Indicates good success for mobile browsing Distribution of Packet Data Usage by Services Source: Feller 2005

  5. Success Factors Possibilities for Different Players Solutions and Business Strategies Conclusions Content M O B I L E B R O W S E R S Technology and Standards

  6. Technology and Standards • How to access Web content? • Direct access • PC-content -> mobile • Rendering at mobile • Consumes bandwidth Source: modified from Lawton 2001

  7. How to access? • WAP gateway/proxy • Server to convert HTML-> WML or xHTML • Servers renders the page • No need for mobile to compute • Less data to be sent • Faster Source: OneUpWeb 2005

  8. How to access? • Caching • One-way • Content is first downloaded to device’s cache • Download magazine to read it later • Bidirectional • User makes some offline changes to the content and synchronizes the content with gateway • Sales representative

  9. Technology and Standards • Wireless Application Protocol - WAP • Markup language and a transport protocol for small device usage • Manufacturer-, vendor-, and technology-independent • Early hype and exaggerated claims • WAP is in key role to realize mobile browsing and its widening success

  10. Markup Languages for Mobile Browsing • At the beginning everyone had their own language • International agreements (WAP forum) -> common language • WAP 2.0 defines xHTML Mobile Profile (xHTML MP) and WAP CSS as standards • Benefits for • Mobile Browser • Content providers • Users • Technicality-issues • Several browsers Source: Openwave 2006

  11. Success Factors Possibilities for Different Players Solutions and Business Strategies Conclusions Content M O B I L E B R O W S E R S Technology and Standards

  12. Success Factors • Content • Amount of mobile web content varies between countries • Japan, iMode (mobile web) • Europe, mobile web and HTML web • U.S., HTML web through PDA • Mobile devices can access HTML Web content • -> No lack of content • No mobile web content – no users • More users browsing – more content

  13. Success Factors • Price • Traffic tariff + content price • Content with a price tag • Easy payment should be possible • Easy access at later time • Content without a price tag (Web) • Flat rate is preferred • Pricing by bits • Web content usually contains ads – Who is willing to pay for them? -> Menu | No pictures -> Browsing is not like in PC-Internet - bad for mobile browsing

  14. Source: Roto Usability • Three layers of mobile browsing • Holistic experience for the user • Should work with all types of content • Easy to use solution is likely to get success • Different solutions to display web pages • Narrow layout Browsing on Mobile Phones by Virpi Roto • Minimap

  15. Success Factors • Bandwidth • When WAP was introduced, bandwidth was limiting content • Nokia 7110 - support for 14,4 kbps GSM (!) data transmission • Today, with EDGE, data rates up to 384 kbps • And of course 3G • PC with modem connection, only 56 kbps • Mobile content need’s less bandwidth • -> Mobile browsing should be at acceptable level with current bandwidth

  16. Success Factors Possibilities for Different Players Solutions and Business Strategies Conclusions Content M O B I L E B R O W S E R S Technology and Standards

  17. Possibilities for Different Players – End Users • There could be identified two groups • Need-it-now consumers • Accessed when they need some service or information • Killing-time users • waiting for example buss and use time to find information they need in future or just use entertainment services • Makes possible to reach Web content anywhere • Banking in summer cottage etc.

  18. Possibilities for Different Players – Operators • Mobile browsing generates 63% of packet data traffic (Jan Feller) • Forecast good success for mobile browsing • Good revenue opportunity for operators • SIM-based billing • Identified through SIM card and after the use of the third party service operator adds service fee to user’s phone bill • Revenue for operators by taking care of billing • Nokia Kanavat

  19. Success Factors Possibilities for Different Players Solutions and Business Strategies Conclusions Content M O B I L E B R O W S E R S Technology and Standards

  20. Solutions and Business Strategies • Mobile browser vendor strategies • User-installable mobile browsers • Default browsers used by major mobile phone and PDA vendors • User-installable solutions: Opera • Supports all current standards CSS2, JavaScript, Ajax, WML, and XHTML • Obtains Web content directly to device

  21. Solutions and Business Strategies – Opera / mini • SSR (Small Screen Rendering) mode in browser • Need quite a lot ram -> used mostly in PDA or smart phone devices • Commercial / License fee • Opera mini • Launched in January 2006 • Low- and mid-end handheld devices • Communicates with Opera’s proxy servers which re-process page before sending it to the phone

  22. Solutions and Business Strategies – Opera / mini • Available for free • Company offers branded and customized versions for operators and content providers • Co-operation with Google • Default search function in Opera mini

  23. Solutions and Business Strategies – Series 60 Browser / Pocket IE • Default browsers used by major mobile phone and PDA vendors: Series 60 browser • Standard component of Symbian S60 Platform • Based on open source components (WebCore and JavaScriptCore) • Main innovation Minimap feature

  24. Solutions and Business Strategies – Closed Content Browsers • Browsers which can be used only to browse limited content • Nokia’s Kanavat multimedia browser • Launched 28.11.2005 • User can only browse content that is specially designed to Kanavat browser • All Finland’s biggest medias creates content to Kanavat browser (MTV3, Yle, Helsingin Sanomat) • Browser is available for free via Nokia’s Web site • Nokia also includes this Kanavat browser in new mobile phone packets

  25. Success Factors Possibilities for Different Players Solutions and Business Strategies Conclusions Content M O B I L E B R O W S E R S Technology and Standards

  26. Conclusions • Industry is currently moving from situation with many different standards, technologies and vendors towards the times with fewer players dominating the field • Only six percent of 3G mobile users accessed Internet with their 3G devices in Finland (Elisa) • Only early adopters use mobile browsing in Finland • The best vendor strategy for mobile browser software is to pre-install it into the device • Easy, only small minority of users downloads and installs software from the Web to their mobile devices

  27. Mobile Browsers • Thank you for listening! • Questions?

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