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Successfully Planning and Implementing International Strategies in the AEC Industry

This presentation by Mick Morrissey at the 2014 MAPPS conference outlines the crucial elements required to successfully plan and execute an international strategy in the AEC industry. Key components include defining a clear vision, building a skilled team, establishing incentives, managing resources, and creating a comprehensive action plan. Morrissey emphasizes the importance of strategic rationale and sustainable growth while navigating the risks and rewards of overseas expansion. Explore market research opportunities and how to effectively implement initiatives to achieve success.

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Successfully Planning and Implementing International Strategies in the AEC Industry

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  1. How to successfully plan and implement an international strategy MAPPS 2014 Geospatial & Engineering International Conference September 25, 2014 Mick Morrissey Managing Principal Morrissey Goodale LLC

  2. About Morrissey Goodale LLC: AEC industry consulting & research

  3. About Morrissey Goodale LLC: Office Locations Boston Denver Houston

  4. About Me

  5. ENR 500 firms: International revenues • 100% top 20 firms • 86% of the top 100 • 52% of the entire 500 • 33% of the bottom 100

  6. Where has our industry been growing? Note: $ in Billions

  7. What’s been driving overseas expansion? Developed Emerging Source: McGraw Hill

  8. Risk vs. reward Source: The Economist

  9. Five elements required to successfully plan and execute strategy Vision Skills Incentives Resources Action Plan

  10. Vision Complement your firm’s existing vision Strategic rationale Is it real? Can we win? Beware of opportunistic initiatives Embrace opportunistic initiatives!

  11. Skills Early stage champion Implementation champion Domestic employees In-country employees “Bridge” team

  12. Incentives Sustainable growth Business diversification Employee engagement Build value Risk reward equation

  13. Resources Management mindset Risk management systems Infrastructure Talent Technology

  14. Action plan (and timeline) Market research or capitalize on existing opportunity (Year 1) Assign/hire champion, goals, milestones (Years 2 – 3) Invest & assign resources (Years 3 – 4) Rosetta Stone status (Years 4 – 5)

  15. Bringing it all together

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