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Live Your Sports is dedicated to providing online access to live sports events, including basketball, soccer, football, and hockey. With numerous rivalries and matches occurring simultaneously, our platform empowers fans to choose what to watch and when. Our business model revolves around subscription and prepaid access, allowing easy transactions via credit and PayPal in USD, Euro, and GBP. We aim to cater to anyone who loves sports while leveraging Google Ads for promotion. Join us in revolutionizing the sports viewing experience!
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Live Your Sports Luka Odak
Introduction • My intention is to offer an online access to live sports such as: basketball, soccer, football, hockey etc. • During sport seasons there are many interesting rivalry matches which occur at the same time (even in the same league). • Choice of choosing where, why and what sports you want to watch.
Business Plan • Register www.liveyoursports.com as my domain name. Same as the name of the company. • Register at GoDaddy • Different departments for specific jobs (broadcasting, transactions, etc.)
Business Plan (cont’d) • Using a building to set up my company • Required technology/equipment (storage room and servers, storage devices, intranet, internet, etc.) • Intended audience – everybody who watch sports, buying or using internet to find statistic about audience
Business Plan (cont’d) • My company would use: Subscription-based access model and, prepaid access • Transactions via Internet – customers will be able to purchase events online using a credit card or via PayPal. • Supporting three major currencies (US dollar, Euro and British Pound)
Business Plan (cont’d) • Using Google (AdWords) and other site to advertise • Outsourcing company’s website
SWOT Analysis • Strengths • Watching multiple sport events at the same time • Choice of choosing where, why and what sports you want to watch. • Weaknesses • Lack of experience • Limited resources (money) • Opportunities • Large (potential) market • Increasing number of internet users • Threats • Skeptical customers • Illegal sites – sport events for free