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YOUNG LIONS – MEDIA BRAZIL, JUNE 17 TH

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8 diapositives · 254 Views · Oct 09, 2014

YOUNG LIONS – MEDIA BRAZIL, JUNE 17 TH. CAMILA GAZZANO GUILHERME CAVALCANTE. HAVE YOU EVER HEAR ABOUT SENSE INTERNATIONAL?. Sense International is a leading global charity supporting deafblind people in Bangladesh, India, Kenya, Peru, Romania, Tanzania and Uganda. CHALLENGES. OBJECTIVES.

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  1. YOUNG LIONS – MEDIA BRAZIL, JUNE 17TH CAMILA GAZZANO GUILHERME CAVALCANTE

  2. HAVE YOU EVER HEAR ABOUT SENSE INTERNATIONAL? Sense International is a leading global charity supporting deafblind people in Bangladesh, India, Kenya, Peru, Romania, Tanzania and Uganda. CHALLENGES OBJECTIVES TARGET LAKE OF AWARENESS Develop a younger audience; Engage the audience through social media; YO 18 – 25 Next generation of supporters; Increase the number of visitor to the website; Support a base of Sense International`s channels; Total audience High potential of donation; Stimulate the fundraising;

  3. GLOBAL COMMUNICATION FOCUS IN UK WHICH EVENT WILL BE THE BIGGEST IN UK NEXT YEAR?

  4. RUGBY WORLD CUP 2015

  5. HOW DOES WORK? Engagement Awareness Recruitment 09.19 to 09.26 09.18 09.19 (day after) Nov`15 to Jan`16 Recruit supporters to attend the foundation. Keep the high engagement. Instigate them to be influencers of the cause. Capture the attention of those who never thought about the subject. why Create a excited moment at the Rugby WC to launch the campaign. target Youngers Youngers Total of population Total of population idea Partnership with IRB to have a Sense International member doing the sign language at opening ceremony (God save the Queen). Take advantage of the Nat Geo platform to show the spectacular work that SI does in culturally relevant places. Inspired youngers to be part of the NGO, making them feel as a deafblind. Special actions: Braille language editions / 4D. Bring the sensation of be deafblind. Dominating the Rugby content to interact the audience without image or song. media TV / Digital / Event Cinema / Print NatGeoFacebook/Instagram Digital / Social Facebook page Facebook page objective Create an impactful media to generate awareness of the NGO. Click throw website

  6. HOW DOES WORK? black screen sign language live braille ad #senseinternational

  7. WHAT ARE OUR EXPECTATIONS? Increase the website audience in 2,022% Conversion rate (Brazil Base): 0.04% Total impact (Estimate): 77MM Increase the fan page in 6,091% Conversion rate (Brazil Base): 0.10% Total impact (Estimate): 24MM 1,500 Web audience monthly* *Source Sense International

  8. THANK YOU CAMILA GAZZANO GUILHERME CAVALCANTE