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Trendy Fashion Retail Strategy in Oklahoma City: Targeting Young, Fashion-Forward Consumers

Explore a comprehensive marketing strategy for a trendy fashion retail brand in central Oklahoma, targeting young individuals who prioritize style and current trends. With a focus on a diverse demographic profile including varied age, gender, and income levels, the strategy encompasses a product range that includes clothing, footwear, jewelry, and accessories at competitive prices. Promotion channels include social media, radio, and print, aiming to build strong brand preferences among fashion-conscious consumers. Key retail locations include Quail Springs Mall and Penn Square Mall, with plans for future expansion.

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Trendy Fashion Retail Strategy in Oklahoma City: Targeting Young, Fashion-Forward Consumers

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  1. marketing Alex Escobar Kandice Kurtz Sarah Johnson

  2. Demographics • Age • Gender • Income • Race • Occupation • Ethnic Group

  3. Psychographics • Attitudes: • - People who want to be up to date with fashion. • Interests: • Brand preferences • Hands on jewelry

  4. Geographics • Region: Central Oklahoma • City: Oklahoma City • County: Oklahoma

  5. The FOUR P’S - Product • The latest in top fashion. • Clothes • Footwear • Jewelry • Other Accessories

  6. The four p’s - price • Name brands will vary compared to our prices. • Shirts: $15 – 35 • Jeans: $40 – 90 • Jewelry: $5 - 15 • Bead yourself: Varies on size • Footwear: $10 - 40 • Other Accessories: $5 - 25

  7. The four p’s - place • Oklahoma City • Quail Springs Mall • Penn Square Mall • Hope to expand to other locations in the future.

  8. The four p’s - Promotion • Radio • Websites • Our own • Facebook • MySpace • Magazines • Discounts • Coupons (E-mail) • College ID’s (Monday)

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