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marketing

marketing. Alex Escobar Kandice Kurtz Sarah Johnson. Demographics. Age Gender Income Race Occupation Ethnic Group. Psychographics. Attitudes: - People who want to be up to date with fashion. Interests: Brand preferences Hands on jewelry. Geographics. Region: Central Oklahoma

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marketing

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  1. marketing Alex Escobar Kandice Kurtz Sarah Johnson

  2. Demographics • Age • Gender • Income • Race • Occupation • Ethnic Group

  3. Psychographics • Attitudes: • - People who want to be up to date with fashion. • Interests: • Brand preferences • Hands on jewelry

  4. Geographics • Region: Central Oklahoma • City: Oklahoma City • County: Oklahoma

  5. The FOUR P’S - Product • The latest in top fashion. • Clothes • Footwear • Jewelry • Other Accessories

  6. The four p’s - price • Name brands will vary compared to our prices. • Shirts: $15 – 35 • Jeans: $40 – 90 • Jewelry: $5 - 15 • Bead yourself: Varies on size • Footwear: $10 - 40 • Other Accessories: $5 - 25

  7. The four p’s - place • Oklahoma City • Quail Springs Mall • Penn Square Mall • Hope to expand to other locations in the future.

  8. The four p’s - Promotion • Radio • Websites • Our own • Facebook • MySpace • Magazines • Discounts • Coupons (E-mail) • College ID’s (Monday)

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