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MEGA

MEGA. COMMUNITY. “The INROADS Social Networking Plan”. What do these yield?. = A Mega Community!. 23,000 Alumni 50,000+ Interns 159,000 Candidates Parents of 159,000 students 100 Board Connections 200 Corporate Connections 200 Schools 36 Offices 36 Communities 100 Employees.

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MEGA

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  1. MEGA COMMUNITY “The INROADS Social Networking Plan”

  2. What do these yield? = A Mega Community! • 23,000 Alumni • 50,000+ Interns • 159,000 Candidates • Parents of 159,000 students • 100 Board Connections • 200 Corporate Connections • 200 Schools • 36 Offices • 36 Communities • 100 Employees If we leverage it right!

  3. Harnessing the Power • INROADS Will Use an Integrated Approach to Social Networking • INROADS Will Leverage Its Network, Why? • A Larger Network Provides • More Attractive Community (more ppl want to join, builds credibility, etc.) • More Cross-Geographical Networking • Greater Brand Consistency

  4. FACEBOOK TODAY This is our national page, but we have over 100 other pages to consolidate!

  5. Harvard Facebook Example Likes: This space shows endorsed pages and can show our Regional Pages and other official INROADS pages Quick Links: This is where we will highlight our public websites Find Harvard On: This is where we show our links to our other social networking spaces

  6. Red Cross Facebook Example Navigation: At the top, they include donate, volunteer, and an online store to raise money. We are ready to include donate. Store: Phase 2 should include a store to generate additional revenue.

  7. FACEBOOK Goals • Build Awareness • Provide Timely and Relevant News and Images • Promote Public Website • Track And Measure Loyalty • Find Hard-To-Find Talent (Ads) • Engage Interns And Create Dialogue (Message Boards/Wall, Images/Videos) • Provide Inside, Private Information And Photos • Celebrate Parents, Alumni, Students, Board Members • Promote All Official INROADS Websites and Sub-sites • Phase 2: House INROADS Store (to purchase shirts, etc)

  8. FACEBOOK • Objective: Create one clear path that points to several unique channels • Hence, create 1 National FB page that links to: • Regional Pages (12 or less, some regions may not want a FB page) • Other INROADS social networking pages • Public websites • Private Intern Training Group • NIAA FACEBOOK page

  9. FACEBOOK • Content • Organizational news • New branded images • Videos • Discussions (questions, tips, or surveys) • Highlight top alumni, board members, staff members, and students • Post donation updates • Content Management Administrator: MarCom

  10. Regional FACEBOOK • Uses: Research hard to find majors once logged in, connect each board member, connect with high schoolers and key clubs, connect to all schools and community orgs, connect with local news anchors and media, connect with local sororities/frats and clubs like NSBE (connect via “like” tool) • Content: staff member updates/changes, all events, highlights of interns/ alumni/ parents/ board members etc, college readiness training tips for H.S. students • Oversight: Regional Directors oversee these pages and report all user/passwords to MarCom, IS • Local Alumni Associations and Intern Associations: can only create private groups within the Regional Facebook pages • Content Management Administrators: RDs, News Leads, Recruiters • Local Office Pages: should be converted to Regional pages or must be shut down so that RDs manage only 1 page and so that all of the local contacts are pooled together to create a larger community

  11. FACEBOOK • Items Needed to Begin: • List of all INROADS Facebook page URLs owned by the local and regional offices • Administrator user/passwords of all those pages • Email these to marketing@INROADS.orgtoday! Note: Some local pages will be consolidated into one Regional page. The admin email address for Regional pages will be southeastregion@INROADS.org for example.

  12. LINKEDIN TODAY

  13. LINKEDIN Goals • Utilize as a research tool • Post jobs to fill INROADS positions • Link to Twitter feeds • Highlight updates/awards of our Staff, Alumni, Board Members, Interns • Highlight new hires and promotions within the organization and with our members

  14. LINKEDIN • Uses: Find suspect/prospective client leads, research company information (current clients, former, or potential), find potential employees, connectBoard Members across nation, research lost Alumni and former client contacts • Format: One LinkedIn company page for the entire organization so that contacts can be leveraged across the country. This enables greater linking capability and will attract more professionals to want to connect with us to leverage our contacts. • Content Managers: MarCom, HR

  15. LINKEDIN • Items Needed to Begin: • Shut down local and regional LinkedIn pages to leverage larger network to create an attractive mega community • Ask Staff to create a personal LI account • Ask Staff, Board Members, Alumni, and Interns to connect to INROADS • Connect/activate news Note: Connect to INROADS by 1) edit your LinkedIn profile to include INROADS 2) navigate to the INROADS LinkedIn page (found on our website homepage), 3) select “connect” 4) state your affiliation with INROADS 5) send the request to “connect”

  16. TWITTER Today

  17. UCLA Twitter Example • Events • Donation Campaign updates and reminders • Following – note the types of followers they have

  18. Harvard Twitter Example • Branding

  19. TWITTER Goals • Provide timely news and information • Promote Alumni Cultivation Events • Promote fundraising • Highlight new videos, all events, and media attention • Follow competitors, schools, clients, media, prospective clients, partners, donors, etc.

  20. TWITTER • Uses: Promote/disseminate information, researchclubs like NSBE, wealthy patrons, celebrities, schools, partners, clients, competitors, etc. to gather research and build relationships • Format: One Twitter page for the entire organization so that more content can be shared and posted, frequency is increased, and a larger following is created • Content Managers: MarCom, News Leads

  21. TWITTER • Items Needed to Begin: • Shut down local and regional Twitter pages • Redesign • Begin adding content • Connect/activate news • Train News Leads

  22. YOU TUBE TODAY

  23. YOU TUBE TODAY

  24. YOU TUBE Goals • Brand Exposure (Viral TV) • Build Awareness • House Videos Used For Sales, Recruiting, Training, And Donations • Build Brand Integrity • Provide Coaching And Training Education

  25. YOU TUBE • Uses: Viewing videos at any and all events • Format: One You Tube channel page to collect a large library of videos • Content Management: MarCom • Phase 2: Add training tip videos and redesign the page

  26. YOU TUBE • Items Needed to Begin: • Shut down local and regional YouTube pages and transfer videos to the main INROADS channel

  27. NEXT STEPS APPROVALS DUE MARCH 7TH SITES READY MARCH 14TH

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