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Upcoming agenda

Upcoming agenda. Campaign and media material today and Thursday Tuesday, the 30 th , participate in Phoenix Forums Thursday, April 1 st , second test, C12-15 Tuesday, April 6 th , memos on Forums are due. Phoenix Forums (10% of grade). Sign up for one topic

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Upcoming agenda

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  1. Upcoming agenda • Campaign and media material today and Thursday • Tuesday, the 30th, participate in Phoenix Forums • Thursday, April 1st, second test, C12-15 • Tuesday, April 6th, memos on Forums are due

  2. Phoenix Forums (10% of grade) • Sign up for one topic • March 30, go to the Christie Theater instead of class • Prepare a memo • Overview of your topic • What you learned • Action steps—what to do next

  3. Political campaigns

  4. Campaigns • How a candidate presents herself to voters • Important element to winning elections

  5. Structure of a campaign • General campaign • Personal campaign • Organizational campaign • Media campaign

  6. Media campaign Paid (ads) Positive or negative Contrast Inoculation Free (news stories)

  7. Political ads • Like any ad, political ads are designed to persuade the viewer • Attention • Interest • Desire • Action

  8. Elements of political ads Candidate mythologies/ persona Background location, props, clothing Faces communicating emotion Appeals to values Music and background sounds Film editing and camera use Supers and “code words”

  9. Some examples • Which ads are most effective? Least effective? • What elements are incorporated?

  10. Negative campaigns • Are they effective? Yes and No • Can backfire • Are they detrimental to democracy? • Some scientists see demobilizing effect; others do not • John Kerry’s ad • George Bush’s ad

  11. Writing option • Go to American Museum of the Moving Image and evaluate two campaign ads using the elements we discussed today • Due Thursday • http://www.ammi.org/livingroomcandidate/

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