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Enhancing Engagement: Young Agents of North Carolina's Innovative Communication Strategies

The Young Agents of North Carolina, under the leadership of Jessica Medlin Edwards and the YAC marketing committee, executed a successful communication strategy that led to a significant increase in member engagement. Utilizing e-newsletters, targeted email promotions, and a revamped website, they achieved a 35% boost in Facebook followers and over 28,000 website visitors. The annual editorial plan ensured consistent communication, while member spotlights highlighted contributions from both new and veteran members. For inquiries, contact Joshua Lipstone or Allyson Knott.

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Enhancing Engagement: Young Agents of North Carolina's Innovative Communication Strategies

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  1. Young Agents of North Carolina 2012 Outstanding Communications Award

  2. Jessica Medlin Edwards, Church & Muse, Inc. ‘12-’13 Young Agents Committee Chairman Josh Lipstone Lipstone Insurance Group ‘12-’13 YAC – Marketing Subcommittee Chairman Haley Everett, CIC Jackson Sumner & Associates ‘12-’13 YAC – Marketing Subcommittee Member

  3. How We Did It • E-newsletter, email promotions, website, Spotlights in Carolina Agents Journal • Annual editorial plan • IIANC staff • Increased Facebook followers by 35% • 28,000 plus web visitors

  4. E-Newsletter • “Young Agents Connection” • Quarterly • Sent to active & non-active members • Revamped in 2012 • Reduced content

  5. E-Mail Promotions • Conferences, Project, Social Events

  6. Website • Dedicated webpage as part of IIANC website with own URL – www.iianc.com/YoungAgents • Update annually

  7. Spotlights • Quarterly • New member & veteran member • Include in Carolina Agents Journal • Include in e-newsletters • Sent to IIANC Board of Directors

  8. Annual Editorial Plan • Created at the start of each year • Includes what communications we plan to send (newsletters, special events, etc.) and a schedule for the year

  9. Staff • Natalie Simpson Vice-President of Member Services • Allyson Knott Events & Member Programs Manager • Rena Todd Member Communications Coordinator

  10. Facebook & YouTube • Integrated with IIANC page • 35% increase • Used more pictures instead of text only • Encouraged to “Like” through email promotions • Videos to encourage people to actively participate

  11. Contact Us • Allyson Knott, 919-863-6517, aknott@iianc.com • Joshua Lipstone, ISU-Lipstone Insurance Group 2012-2013 NC YAC Marketing Subcommittee Chair 919-463-5300, josh@lipstoneinsurance.com

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