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THE MIND OF THE MOBILE NEWS AUDIENCE

THE MIND OF THE MOBILE NEWS AUDIENCE. FEBRUARY 2014. AGENDA. WEBINAR DETAILS METHODOLOGY SURVEY RESULTS Q&A. TODAY’S SPEAKERS. JOSH ANDERSON DIRECTOR OF ENGINEERING janderson@stepleaderdigital.com. MATTHEW DAVIS DIRECTOR OF PRODUCT MARKETING mdavis@stepleaderdigital.com.

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THE MIND OF THE MOBILE NEWS AUDIENCE

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  1. THE MIND OF THE MOBILE NEWS AUDIENCE FEBRUARY 2014

  2. AGENDA WEBINAR DETAILS METHODOLOGYSURVEY RESULTS Q&A

  3. TODAY’S SPEAKERS JOSH ANDERSON DIRECTOR OF ENGINEERING janderson@stepleaderdigital.com MATTHEW DAVIS DIRECTOR OF PRODUCT MARKETING mdavis@stepleaderdigital.com

  4. WEBINAR DETAILS ~30 MINUTES PPT AVAILABLE AFTERWARDS TO ASK A QUESTION…

  5. methodology

  6. methodology JULY 2013 | 1,100 RESPONSES DEC 2013 | 1,000 RESPONSES ONLINE QUESTIONNAIRE 7 DAYS 18-100 AGE RANGE US CITIZENS ONLY

  7. behavior trends

  8. content preferences

  9. money

  10. demographics

  11. 86% 86% 77% 71% 66% 64%

  12. KEY TAKEAWAYS GROWING AUDIENCECONTENT PREFERENCESMAKING BETTER MONEY Image via Flickr, Juan Tello

  13. Q & A JOSH ANDERSON DIRECTOR OF ENGINEERING janderson@stepleaderdigital.com MATTHEW DAVIS DIRECTOR OF PRODUCT MARKETING mdavis@stepleaderdigital.com

  14. thank you

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