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ITV Mobile Audience

ITV Mobile Audience. 67.8% of visits to itv.com by Apple i-Phone 13.8 & of visits to itv.com by Apple i-Pad iPhone users download 8.8 apps per month with 1.8 of this paid for i-Phone – 58% Male with 43% high earners

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ITV Mobile Audience

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  1. ITV Mobile Audience • 67.8% of visits to itv.com by Apple i-Phone • 13.8 & of visits to itv.com by Apple i-Pad • iPhone users download 8.8 apps per month with 1.8 of this paid for • i-Phone – 58% Male with 43% high earners • i-Pod – 25 Years and below who spend 25% more time on their device than i-Phone & Android users • Android – 73% Male • 30% Access the internet via their mobile device • 35% spend over 3 hours on the internet a week via their mobile device * Sources: AdMob January 2010 / ITV Vision Insight Research Panel/MTrack March 2011

  2. ITV Mobile Audience Mobile/Tablet Audience: • 58% Slight Male skew, Core 25-35yrs (16-44) and Upmarket – Early adopters ABC1(C2DE) • The most popular location for watching video on mobile is at home (70% of adults have wi-fi at home, 92% those watching video on mobile at home) • Gain access directly into the consumer’s hand. The most personal and engaging platform that never leaves the consumers side – MOBILE! 63330 * Sources: AdMob / Comscore MobiLens February / January 2010 / ITV Vision Insight Research Panel

  3. Why ITV Mobile Apps • Exclusive mobile content • Over 810k+ downloads • No. 1 World Cup App and No. 1 ITunes App Store App over 3 days • Over 3 million streams of video • 300k+ Live streams of video • 147k Podcast streams • Over 550,000 downloads • Average time per session – 6.6 mins • Advertisers – Domino’s, BT, Walkers, Nescafe, Barclays… • Average CTR 2-3% • 35+ million impressions on display formats • 4.5 million video ident impressions

  4. Ad Formats • Super Banner • Tap to play Video • Tap to Data Collect • Tap to Client Site • Tap to Buy • Tap to Download App • Pre & Post-Roll • Tap to Data Collect • Tap for further video • Tap to Client Site • Tap to Buy • Tap to Download App

  5. Application – Formats Integrate Display Purchase

  6. Application – Commercial Partnerships & Licensing

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